1. Based on the perspective analysis of popular science books. According to statistics, the sales of novels, education, literature and art books in China are far greater than those of popular science books, and as the books with the smallest proportion of the market, their form is precarious. The reasons can be attributed to two points: First, the gradual advancement of socialist cultural undertakings, and people's thirst for spiritual consumption has expanded rapidly. The continuous improvement of aesthetic level makes people's demand for books no longer limited to browsing and reading, and visual beauty is also an essential consideration. The current popular science book layout is decent, the content is boring, and its user experience is extremely poor. Second, scientific and technological innovation has made electronic reading devices widely popular, providing great convenience for people's reading and searching. And the current popular science books on the market are crowded and chaotic, the information is scattered and lengthy, and the query is cumbersome and complex. From the intuitiveness, convenience and even the amount of information can not meet the needs of the audience, it will inevitably lead to slow market sales. The pop-up book can present popular science books in a three-dimensional structure, which realizes the visual display of popular science knowledge, which is conducive to readers intuitively obtaining information and understanding complex abstract knowledge. Therefore, the design research of popular science books is conducive to the integration of visual communication design and popular science knowledge, and proposes a new way out for the development of popular science books.
2. Based on the perspective analysis of pop-up books. In recent years, pop-up books have been deeply loved and sought after by readers due to their unique artistic techniques, ingenious three-dimensional structure and multi-sensory and multi-dimensional interactive reading experience. However, the development of domestic pop-up books is relatively late, and it is trapped by various factors, resulting in domestic pop-up books in the production, design, marketing, promotion and other aspects are still in the initial stage of development. Most of the existing pop-up books in China are aimed at existing children's picture books, while pop-up books in other fields have not yet been developed, which limits the development of domestic pop-up books to a certain extent. In order to seek a broader development channel for domestic pop-up books, it is necessary to broaden the market scope of pop-up books, promote the innovative combination of pop-up books with different disciplines and different industries, and visually display the knowledge points with complex content and difficult to explain through text or flat graphics in a three-dimensional structure, so as to simplify the difficult and entertain at the same time, suitable for a wide range of groups. Therefore, the design and research of popular science pop-up books has a certain positive impact on promoting the application and development of domestic pop-up books in various fields.
3. Based on the analysis from the perspective of design research, first of all, from the perspective of the structural form of pop-up books, the design research of popular science pop-up books is conducive to further analyzing the structural design deconstruction and spatial expansion in pop-up books, promoting the research of structural rationalization under multi-space, and deriving the structural optimization methodology; Secondly, the design research of popular science pop-up books provides richer theoretical points and practical cases for summarizing the requirements of the artistic aesthetics and objective laws of pop-up books that meet the times and initially constructing a humanized and systematic theoretical system of three-dimensional book design. Moreover, the design and research of popular science pop-up books lays a profound basic theoretical basis for its practical research, and also prepares for people's growing spiritual and cultural needs.
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