The voice of environmentally friendly packaging is rising, the green road of food packaging
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At present, the food industry is increasingly calling for environmentally friendly packaging. Beverages or food packaging made from recycled materials or sustainable forest products not only provide users with a more environmentally friendly packaging option, but also provide an opportunity for major manufacturers to reduce their carbon footprint.
For consumer goods and food manufacturers, the environmental protection of product packaging is a good selling point. The latest research shows that folding cartons are far ahead of other competitors in terms of environmental performance. SIG Combibloc has commissioned the American Institute of Energy and Environment to evaluate the life cycle of folding cartons, food cans, glass bottles and handbags throughout Europe. It has been found that carton packaging not only reduces carbon dioxide emissions, but also saves 60% of chemical resources. This is undoubtedly good news for food producers who want to increase production, reduce packaging costs, and want to avoid the negative impact of traditional cardboard on the environment.
At present, the most promising use of recycled materials and light boxboard is the ready-meals market. Cardboard covers designed for easy meals are popular in supermarkets due to their obvious environmental and cost-effectiveness. In addition, consumers prefer this package because it allows people to clearly see what the food inside looks like.
In the field of packaging, the shape of the product packaging is equally important. Therefore, when designing packaging, designers should strive to convey the brand identity and personality of the product in addition to innovation.
Taking into account the environmental requirements of consumers, the overall weight of the product and packaging materials are also very important two factors. And a targeted design strategy can integrate quality into the product, thereby increasing the price point and profit margin of the enterprise. A good example is the cube wine box that is common in the US market. It can make the product stand out among many competitors with its unique shape.
In addition, overall weight and packaging materials are the two most important environmental impact factors of a packaging system. Since the food and retail industries are operated globally, the life cycle of product packaging is often assessed using methods generally accepted in Europe. Even so, there is still a big difference in the recycling rate of packaging in various countries.
According to Michael Hecker, director of environmental, health and safety at SIG Combibloc, carton packaging performs significantly better than other packaging in terms of environmental impact.
Bobby Horton, director of marketing for carton manufacturer Chesapeake, believes that good design and reasonable structure not only reduce packaging waste, but also reduce the use of plastic in some cases. Because it is easier to recycle with a single material package, Chesapeake is promoting food packaging that does not require PET thermoplastics.
A typical example is Chesapeake's bag-shaped box designed for British Green & Blacks chocolate, which is produced by six-color printing plus a special glazing process.