The transformational problems and opportunities of the industry's "transmutation"
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Animals such as shrimps, crabs, and snakes in the biological world will face the original outer shell or outer skin when they grow to a certain limit. They can no longer allow the body to grow and grow. They cannot find a bigger one like a hermit crab. The empty shells are placed, but the original shells that do not meet the growing needs are removed, exposing new, soft, growing skins or soft shells. Every time the clam shell is an opportunity to grow up, but it is also the time when it is the weakest and helpless.
The printing industry was originally a growth industry. As long as the social economy maintains a certain growth, there is no market, and it can maintain a certain proportion of growth. However, under the long-term low growth of Taiwan's GDP, the printing industry has remained stagnant. On the other hand, there are e-books, online media, and especially the social media that combines personalization, replacing many of the functions of print communication. There are too many food, beauty and various kinds of tourism information dissemination, providing the same on the network. Sharing, the original kind of communication mainly relied on magazines, publicity materials, newspapers to spread and promote, and now most have been replaced! In addition, the proportion of advertising printing has been greatly replaced by online advertising! The printing industry is losing a large percentage of this business opportunity. In addition, the phenomenon of “packaging and printing”, which has been growing up for a long time, is affirmative in China, while packaging printing in Taiwan is developing in the direction of refinement and shrinkage, mainly under the liberalization of trade, the import of food and non-food. The low-priced and low-cost livelihood products replace Taiwan's domestically produced products, which mark the packaging of products in Indonesia, Malaysia and even further, replacing the original packaging and printing opportunities in Taiwan. Ten years ago, the traditional printing industry believed that "network-based printing" was a spoiler, but the output of the printing industry, which survived several times and survived, exceeded the commercial culture of Taiwan by more than 10% today.
There used to be a saying: "Western, Dongjin, Nanjin, and Beijin are better to go up!" 20 years ago, Taiwan's printing industry used the original technology and second-hand equipment to obtain short-term business opportunities in the mainland market, but now there are many Closed back to Taiwan, some people went to the mainland to do business in Vietnam, although they also made money! But it is not easy to repatriate the benefits. Today, how to go north for the Japanese export market, Dongjin for the United States, and even the European market, these efforts must be changed to meet the needs of the market, and prices and services are often the main elements of competitiveness. I once went to Hawaii to get a picture of an artist's album. At the time, the painter asked me: "Why do I have to believe in a printing company with more than 70 people and not print to more than 20,000 printing companies?" I replied: "Your $70,000 business is delivered to a large company. I don't know if I have to outsource it several times before I can go to the printing house. It is like a slap in the face. It is a weighty business for us, by the boss himself. Handle all modifications and production engineering." The artist not only agreed with this sentence, but also satisfied with our service and quality.
Enterprises need to "go up", including design upgrades, to make products appear more value-added, improve process to make prints more environmentally friendly and reduce pollution in the production process, and finally innovative processes including anti-counterfeiting, cold ironing, casting, laser processing, pressure Patterns, screen printing, etc., so that others are not easy to imitate the process, and finally go into the development of electronics, optoelectronics and industrial decoration, digital printing is a must-go.