The rules have always been broken
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Chinese people are the most particular about "rules", eating and eating rules, dressing and dressing rules. It is a good thing to have rules. If there is no rule in the world, it is really a mess. However, people are increasingly discovering that the more disciplined the world, the more obscurity it is.
Every successful business is unruly.
The pain point is the resistance rule
Any business that succeeds must address at least one pain point of the user. So what is the pain point?
There are two manifestations of pain points. The first one is the point that hinders the user's natural behavior. For example: Now is the Internet age, many people sigh, without WIFI is like a dehydrated fish, it is difficult to breathe. Many people are thinking, if WIFI can always be good, I will use wherever I go. This is a pain point.
The second is the inefficient part of the user's problem-solving process. For example: paying gas bills, many people used to go far away from home. Some people even need to take a bus and go far. This is also a pain point.
The use of WIFI itself, the limited use area of WIFI is a rule; payment to a fixed place is also a rule. Some people may not approve this rule. Zhang Fa has launched the WIFI master key in 2012. As long as it is installed on the mobile phone, it can be connected to the nearby WIFI. Today, more than 900 million users and 400 million hotspots have been accumulated. Now there are more tools for paying. Alipay and WeChat are the easiest ways to go out.
Success belongs to people who break the rules
Now the most famous unruly person in China's business world should be Ma Yun. Alibaba has grown up to this day and has been detained with a heresy for a long time and is not recognized. It is because of his unruly rules.
Before he founded Taobao, there were several steps in the default shop opening rules. If you want to open a clothing store, the first step is to choose the type of business to be operated, the purchase channel; second, find a suitable store address; third, decoration business. However, Taobao has broken this rule. Why do you have to have a store? Now Taobao is already the largest “no store” shopping mall. Every year, it is a “double eleven” day, which can create billions of sales.
UBER and other taxi software, just entering the people's field of vision, the most hated of this is the taxi driver. We bought a taxi and paid so much money. You now tell me that all those who have a car can use this software to become a taxi driver. Are you mistaken, do you know the rules? It was introduced again, and the conflict between the two sides continued. As a result, taxi drivers now use taxi software.
Breaking the rules and solving the pain points of users can be successful, breaking the rules and paying far more than ordinary people.
Nikola Tesla, the promoter of AC, is also an unruly person. At the time, the inventor Edison (the one who invented the electric light) praised DC. And the society at that time was dominated by direct current. After Nikolay launched the AC, there was a big conflict with many interest groups at the time, especially the power group. Everyone is rebuking the AC admirer.
Prior to Nikolay, Edison earned considerable wealth by promoting improved DC and light bulbs and has promoted his products worldwide as a successful businessman. Nikolay’s original idea was to work with Edison, and he was scorned by Edison and was driven out.
Nikolay, who left Edison, made the exchanges better and better, and made Edison’s status threatened. So Edison used the AC electric dead circus elephant to invent the electric power, and invented the electric chair to kill the cat on the side of the road. Cats and dogs bring fear to people and resist alternating current. This put tremendous pressure on Nikola at the time and was arrested once, but he withstood it. Time also proved Tesla's success.
Breaking the rules is change
In the business world, there is another rule that don't easily set foot in unfamiliar areas. But now everyone is talking about cross-border, because everyone has seen that they will always kill a journey in their own channel.
We used to mock the cigarettes that were going to make cars, and the air conditioners were going to make mobile phones. But as long as we look at the long-term point, we will find out close to it - in fact, many of the most popular and well-known product manufacturers we use now are not necessarily the ones who are engaged in this industry at the earliest. They are all killed. Biting gold.
We are using a mobile phone (Apple) made by a computer company today; driving a car made by a battery company (BYD); an elevator made by a cannon factory (ThyssenKrupp); Arms nuclear power, Toyota, which is a textile machine, now, apart from cars, no one thinks of anything else.
No one stipulates that you can only be on a waterway, running tired and reaching the end of this road, and going to other waterways may even make a big splash.
There is a saying in the old saying: If you don't follow the rules, you don't have a square, but there is also a word called "Accussing the rules." Those who are remembered, blockbuster or shocking are unruly people; those who change the industry and create amazing wealth are those who do not follow the rules.