The introduction of digital printing depends on three factors
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The timing of the introduction of digital printing equipment by label printing companies depends mainly on the following three considerations. When the factors are mature, it is the best time to purchase digital printing equipment.
The first consideration is the needs of the printing house itself. At present, 60% of the printing plants on the market are purely printing factories. There are no related high value-added services (such as design, logistics control, etc.). Compared with the one-stop service provided by foreign printing factories, it is very passive. This is at home and abroad. One of the biggest differences between printing factories.
The second factor to consider, and the most important factor, is: Is it necessary to change the market role of its own company? Is it a simple low-end printing factory? Or change the market role of the end customer based on their application needs?
The third factor to consider is actually nine words: "Affordable, affordable, well used." In other words, under the premise of understanding the needs of the printing factory, it is necessary to “accept” the equipment first, that is, there is sufficient working capital; secondly, it must be “available” after purchasing the equipment, that is, it can be combined with its own printing enterprise. The actual situation of the business makes the equipment useful, and does not put it on hold; in the end, it is necessary to "use well" equipment, that is, to consider whether the purchased equipment can promote the future healthy development of the enterprise.
At present, digital printing is gradually eroding the traditional label printing market, and the entire label printing industry is in the stage of reshuffling. Therefore, the label printing enterprises with advanced thinking, timely grasp the market development opportunities, plan ahead, and change the market role in time, in order to stand out among the thousands of enterprises and win a blue ocean for themselves.