The innovative value of e-commerce in print publishing

The innovative value of e-commerce in print publishing

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The impact of the Internet on print publishing is affirmative, and the future direction of print publishing will shift to a paperless publishing, while another part of traditional printing will not be replaced by the Internet.

The Internet is a century revolution, including six categories: communication revolution, knowledge revolution, pathway revolution, recreation revolution, financial revolution, life revolution. The Internet revolution in the software industry is spreading, and the Internet has several important features: 1. The Internet is a global medium. 2. The Internet is a 24-hour instant media. 3. The Internet is highly interactive. 4. The Internet has multimedia features. 5. The data on the Internet can be retrieved, which is the database. In a nutshell, the Internet is a "global, timely and interactive multimedia database," and the focus of e-commerce is on the "database."

In the traditional trading mode, there will be first-order first-order exploitation, but the trading mode on the Internet provides manufacturers with direct access to the consumer's trading mechanism and provides more additional services, so many goods will be affected by this. The impact of a new trading model.

It is estimated that by the end of 2000, there will be tens of millions of Internet users worldwide, and in Taiwan, according to NII estimates, there will be an estimated 5 million by the end of 2000. In 1998, e-commerce in the United States began to grow. In the year, the Internet usage of the United States exceeded 25% of the total population. Taiwan will cross this threshold at the end of 2000, symbolizing the advent of the era of e-commerce.

In addition to B2C (business-to-person), e-commerce in the Internet is also B2B (business-to-business) e-commerce. B2B e-commerce will become the mainstream of e-commerce. It is estimated that B2C e-commerce will grow to $10.8 billion in 2001, while B2B e-commerce will grow to $1 trillion.

With a global output value of more than 750 billion US dollars, the flat publishing station is a large industry, and flat publishing has a path of record thinking, preservation of knowledge, and dissemination of information. Therefore, under the impact of new communication technology, the print publishing industry will not disappear, but it needs to be transformed and changed. The Internet has a major impact on print publishing: immediacy, personalization, and searchability. The above points are beyond the reach of traditional print media, but from another perspective, the Internet uses its own characteristics to make up for the shortcomings of traditional print media.

Graphic publishing in the Internet generation will not completely disappear, but the market share will be reduced, and the Internet is a global market, so entering the Internet market is marketing the world, so if not Entering the Internet market early, your opponent will enter early.

In the era of the Internet, travel agencies, order-based providers, insurance, newspaper classifieds, and auto sales industries will be replaced by the Internet for most of the business.

There is a certain threshold for entering the e-commerce market, so be careful to choose the entry point, and the most important thing is "Content", and the print publishing industry itself already has content. In addition, the print publishing industry has its own access, so it has the advantage of marketing. Marketing promotion costs have become a major cost for Internet companies. Moreover, the print publishers have established their own popularity and goodwill, so in the e-commerce market, it is easier to gain the trust of consumers. Finally, if the current print publishers enter the e-commerce market, they will be both false and real. More online companies with only websites, have the cost of winning.

The core value of B2C e-commerce: price, convenience, and service. In terms of price, if you can effectively use e-commerce, you can effectively reduce costs and provide more favorable price competition. In terms of convenience, the Internet provides and facilitates the transaction mode; in terms of service, it is actually e-commerce. The content provided should meet the needs of users, the content is the main incentive for users to access the Internet, and almost everything can become content. But the core of B2B e-commerce is changed to: cost, efficiency, and service.

The opportunity for the print publishing industry to enter e-commerce lies in providing searchable instant, electronic, and personalized content, and taking into account the niche of price, convenience, and service.