The economic principle of equipment renewal of printing enterprises in developed regions after economic development
We are a big printing company in Shenzhen China . We offer all book publications, hardcover book printing, papercover book printing, hardcover notebook, sprial book printing, saddle stiching book printing, booklet printing,packaging box, calendars, all kinds of PVC, product brochures, notes, Children's book, stickers, all kinds of special paper color printing products, game cardand so on.
For more information please visit
http://www.joyful-printing.com. ENG only
http://www.joyful-printing.net
http://www.joyful-printing.org
email: info@joyful-printing.net
Printing equipment is an extremely important factor in the production and operation activities of printing enterprises. It is a hardware resource in which enterprises are in a favorable position in the market competition. Reasonable allocation and full utilization of equipment resources are one of the decisive factors for the survival and development of enterprises. China has a vast territory and a vast territory. Due to various historical and practical reasons, the degree of economic development varies greatly from place to place, and the level of development is very uneven. Relative to the coastal economically developed regions, I want the western region (including the northwest and the southwest) to have a relatively weak economic foundation and lagging development, especially in the “old, small, and border” areas in the west, with low levels of economic development and society. The modernization process is slow. China's current tens of millions of people who have not yet been out of poverty are basically distributed in these areas, which is typical of the developed regions of China's economy. The so-called "post-economic developed regions" refers to the above-mentioned "old, small, and border" regions.
First, Current status of printing equipment renewal in developed regions after economic development
The printing industry is a special industry that closely combines material civilization and spiritual civilization. In the construction of spiritual civilization, it is responsible for the material production function of transforming the works of copyright owners into publications. It has an important and special position in many industrial sectors in China.
As far as the overall situation is concerned, China's printing industry is faced with many problems such as low per capita printing consumption, unreasonable industrial structure, low level of technological equipment modernization, market order to be regulated, and the quality of employees to be improved. These problems, especially the outdated technical equipment, are particularly prominent in developed areas after the economy. Taking Huaihua area as an example, Huaihua is located in the western border of Hunan Province. It is an important combination of China's economic development from east to west. It has abundant natural resources, convenient transportation, and huge economic development space and market potential. However, due to various reasons, Huaihua's current level of economic development is extremely incompatible with the important location of its tigers.
As far as the printing industry is concerned, Huaihua has 154 printing enterprises (excluding Sanyin enterprises), most of which are individual and private enterprises. The number is large, the scale is small, and the equipment is outdated, accompanied by the deepening of the market economy and the advancement of science and technology. The pace of the times, Huaihua printing enterprises have made great progress in the equipment update after bidding farewell to "lead and fire" and entering the "light and electricity" era. Since the 1990s, investment is small, returns are fast, cost is low, operation and maintenance The simple monochrome offset printing machine has developed rapidly in Huaihua, and the four-open, six-open, eight-open, and off-color monochrome offset printing machines have become the backbone of Huaihua Printing Enterprise. Along with the development of the market economy and the intensification of market competition, in early 2005, the two-color offset printing machine began to enter the Huaihua market. At the end of the year, the first four-color four-color offset printing machine was settled in Huaihua, thus ending the Huaihua printing company without a four-color offset printing machine. The color printing business relies on the history of monochrome printing. In 2006, the first four-color offset press and six-color four-color offset press settled in Huaihua. It should be said that Huaihua Printing Co., Ltd. is the product of the excessive price of monochrome low-end offset printing, the serious shortage of multi-color high-grade offset printing, the intensified market competition, and the price war in the industry. This situation should be the epitome of equipment renewal in the post-economic development of printing enterprises in the developed areas to meet the requirements of market economy development. At least it can represent the status quo of printing enterprises in more than 50 cities, prefectures, cities and counties in five provinces and cities (regions) around Huaihua. .
Second, the introduction of multi-color plastic equipment is an objective requirement for changing the unreasonable status of equipment structure in developed regions after economic development.
"Multi-color offset printing equipment" This article is limited to the development status of the printing industry in the developed regions after the economy, especially the "four-color machine." For a long time, the printing enterprises in developed regions have not invested enough in technology development, resulting in the same equipment and production technology of most printing enterprises, which are not matched and have low technical content. On the one hand, in order to meet the needs of market competition, the printing enterprises in the post-developed areas actively eliminated outdated equipment according to the relevant provisions of the national enterprise qualification standards, and they all tried to purchase a single-color offset printing machine with small investment and fast return, which is in line with the developed regions. The level of economic development at the stage is also in line with the fact that enterprises have purchased small-scale offset printing machines with small investment and fast returns. This is in line with the current level of economic development in the developed regions and the actual situation of the company's own economic strength.
In terms of the situation, before 2005, more than 150 enterprises (including 17 publication printing enterprises) in the city, except for the Huaihua Daily newspaper printing factory, the monochrome color offset printing machine, the equipment structure was unreasonable, the configuration ratio was out of balance, resulting in a single The printing capacity of low-grade printing is excessive, and the business of a large number of printing enterprises is seriously insufficient. More than 80% of the printing enterprises in the city have a utilization rate of about 50%, and some enterprise equipment is idle for more than half a year. On the other hand, multi-color high-end printing ability is seriously insufficient, can not meet the market demand for high-end multi-color printed matter, more than 90% of the city's high-end color prints, such as albums, magazines, medicine, agricultural and sideline products packaging and other printing business to Zhejiang and other coastal areas Economically developed regions directly affect the economic benefits of printing enterprises in post-developed regions. Under this circumstance, if the printing enterprises in the post-developed regions want to survive and develop in the market competition, they must find new profit space and arm themselves with new equipment as soon as possible to be the only choice to adapt to market competition.
Therefore, in order to meet the requirements of the printing market to multi-variety, small batch, high-crossing, high-quality development trend, the introduction of a printing process can print multi-color high-grade printed matter process equipment, and promote the development of traditional printing equipment to multi-function, automation, The realization of the requirement of "multi-color printing and high-efficiency" is an inevitable choice for printing enterprises in the developed regions to strengthen their own strength and stand in an invincible position in the market competition. It is an objective requirement for the adjustment of the proportion of printing equipment in developed regions. .
Third, the economic principles that must be followed in the renewal of enterprise equipment in developed regions after the economy
At present, China's economic development focus has begun to extend from the developed eastern regions to the developed regions in the west, which has brought a broad market development prospect to the development of commercial prints in the developed regions of the western region. From the perspective of development and the development policy of 28-word printing in China, multi-color production equipment is also an inevitable trend in the development of printing enterprises in post-developed regions. It can effectively improve labor productivity and production timeliness, and enhance the market competitiveness of enterprises. However, the multi-color machine has a large investment amount relative to the monochrome machine, and the production rigidity is large, and the required business support is large. Therefore, the introduction of such equipment in the developed areas after the economy must follow the principle of economy, and comprehensively evaluate it cautiously and rationally. Decision-making, you must not follow the wind, take it for granted.
1. Equipment updates must be reasonably forward-looking
China is a developing country, and the economic development of various regions is very uneven. The development level of the printing market is very different. The demand for multi-color machines in economically developed regions is growing steadily, and the grades are constantly improving. The five-color, six-color, and eight-color advanced equipments of the world's top technologies have entered the printing enterprises in China's economically developed regions, representing the development direction of printing technology. In the vast areas of western China, the economic base is relatively weak, especially in the poverty-stricken areas developed after the economy. The printing market is still in the development stage of monochromatic low-grade offset printing. This is the prerequisite for the renewal of enterprise equipment in the developed regions.
However, with the rapid growth of the national economy, the acceleration of economic development in the western region and the continuous improvement of the overall technical level of the domestic printing industry, the pace of enterprise equipment renewal in the post-developed regions will inevitably accelerate. According to a survey conducted by Beiren Group, companies that started with small offset printing equipment have begun to develop relatively sophisticated equipment such as multicolor machines in a developed economic region in a year or so; areas with relatively weak economic base will gradually become two or three years later. Introduced multicolor machines. Although there are differences in time between the two, the development trend is consistent.
According to experts, the short-running fast printing field is developing in the direction of multi-color and high-automation of digital and traditional offset printing machines. Compared with the rotary machine, the multi-color offset printing machine has small investment, fast return and low risk. It is suitable for various businesses such as commercial printing, packaging and decoration printing, graphic production and output, bills and trademark printing, regardless of the printing quality. Printing costs, cost performance and other aspects have obvious advantages, in the future for a long time in the short-run color printing field will dominate, and low-level monochrome offset press will be eliminated. Therefore, after the economy, enterprises in developed regions purchase equipment to avoid the use of hard-funded funds for the purchase of equipment that others have eliminated or for low-level redundant construction.
2, equipment updates must have a scientific market positioning
Like the other consumer goods markets, with the accumulation of capital and the improvement of people's living standards, people's demand for printed materials has been continuously improved, and multi-color high-end prints have become the focus of people's consumption. Limited to the level of economic development, the printing market in developed regions is now dominated by short-run color printing. Such business customers generally require fast time, good quality rather than fine, which is the basic basis for the market positioning of enterprises in developed regions after the economy. The most prominent feature of the short-run color printing fast printing is short version and fast. “Fast” is concentrated in the short preparation time before printing and the low printing time in the middle. The premise is that the paper is smooth, the registration stability is good, the paper consumption is low, and the color prints satisfactory to customers can be printed at high speed in the shortest time.
At present, all kinds of domestic multi-color offset printing presses have the above technical characteristics, the quality and production efficiency of printing products can basically meet the needs of the domestic market, and the investment of domestic multi-color machines is small (four open four-color machine equipment each about 1.5 million yuan) , about 4 million yuan each of the four-color machine), the general SMEs have investment capacity, this should be the first choice for enterprise equipment renewal in the developed regions, should not be high and far-reaching, greedy for the ocean, unrealistic pursuit of five colors, six Color, eight-color high-point equipment. In the late 1980s, Huaihua's two most powerful state-owned enterprises spent huge sums of money to import high-end multi-color offset printing equipment from Japan and Germany. However, due to the degree of market development, imported high-end equipment could not fully exert its effectiveness. It has been closed down and the imported equipment has been dealt with cheaply. Although we can't avoid the specific systemic malpractices, we must not cover up the serious mistakes in the decision-making of enterprises. This is a profound lesson for the renewal of enterprise equipment in developed regions.
3, equipment updates must have clear market risk expectations
The most terrible thing for enterprises is that idle assets are idle, especially the idleness caused by the investment of debt funds, which is extremely harmful to the survival and development of enterprises. In post-economic developed areas, due to the immature market development, it is more likely to directly lead to an increase in the investment risk factor. Therefore, enterprise equipment update, scientific analysis of project risk expectations of fixed assets, it is necessary to make serious decisions from the market environment, profitability, cost control and other aspects of the enterprise.
First of all, the multi-color machine is relatively large in the monochrome machine, and the production rigidity is large, which requires a large amount of business support. At present, the development of the printing industry has obvious trends of multiple varieties and small batches. In addition, it is limited by the level of social and economic development in developed regions after the economy. This is a one-time investment, production speed is fast, and it requires a large amount of business support to improve. The utilization rate of color machine production capacity is an obvious challenge and risk, and investment decisions should have clear market expectations.
Secondly, the enterprises in the post-developed areas are outdated and the technical processes are backward. The enterprises try their best to purchase a piece of equipment of 1 million to 2 million yuan (this is a big deal for the enterprises in the developed regions, especially the individual and private enterprises). The funds), because the pre-press, India-China, and post-press equipment are not matched, the overall equipment technology level of the industry has not been significantly improved, making it possible for the total sales revenue of the multi-color machine to grow unhealthy, coupled with disorderly market competition, the industry Price wars, meager profit or unprofitable business conditions may lead to high returns that cannot be applied. The huge financial pressure brought by huge investment has forced the business to struggle, and this risk is expected to be very realistic in the post-developed regions.
Once again, "things are rare and expensive", as a new type of printing production, multi-color machines in the post-economic development of the party are very few, very few, and the cradle has a multi-color machine to become a corporate gold sign. This phenomenon will inevitably attract more and more companies to join the ranks. In addition, the role of the second mobile phone in practice can not be ignored. Due to the low cost of purchasing the second mobile phone, the investment return pressure is small, and the market competition can be participated at a lower price. Under such circumstances, there may be a phenomenon of “a swarm of bees”, so that the multi-color machine is the same as the price war. This is also an important issue in the multi-color machine market risk expectations.
Fourth, the malicious harm of bad customers makes the company overwhelmed. In the post-developed areas, due to the relative surplus of monochromatic offset printing, the buyer's market has become more prominent. Many customers have strict business printing and payment conditions, and some of the loans have been delayed for a long time. In addition, in the case of bad bidding, customers use the method of bidding to encourage enterprises to be disrupted, so that the interests of the company cannot be guaranteed. This is the sorrow of the entire business and the market risk expectations that the equipment update has to consider.
In short, the post-developed regional SMEs have limited financial strength, and their equipment renewal is very difficult. It is necessary to make careful decision-making from the market environment, profitability, industrial development trend, and cost control level of the enterprise to ensure the economical investment of equipment. Otherwise, simple, hasty decisions will only put yourself in a difficult position.