The development trend of network printing
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With the rapid development of the Internet, the Internet is changing all aspects of our lives, including the way printers of print services work with target customers.
The definition of networked printing is based on the Internet as the medium of exchange communication, which is the process of interaction between the seller and the purchaser of the printed product. As far as network printing itself is concerned, it is not a new concept. However, after the integration of individualization and marketization elements, a new application field is born, and the marketing method has also changed.
Why do you want to do network printing? Because: the demand of market customers is gradually increasing; more and more electronic networks like FTP are used in commercial applications; it is expected that by 2010, all printing job requirements will be shortened to less than 24 hours. How will we respond? Winning a printing business, 70% of the printing companies rely on “quote before the competition”; to ensure the continued growth of future business volume, it is necessary to build new market opportunities and maintain customer loyalty; Maintaining the profits of erosion at all levels, traditional printing costs are also rising.
What are the characteristics of today's printing industry: printing is a capital-intensive industry; it is a commercialized business; there are many suppliers; many products are similar; many of the competition is based on price; Technological innovation is fast. In fact, printing has not gradually disappeared, but only other forms of media are growing.
Why do we need an online job submission method? The electronic file itself makes the production process more difficult: the electronic file format is varied, the file format often needs to be re-converted, and sometimes it does not fully satisfy the customer's intention, which makes the production add more variables; all kinds of Email, fax, FTP, express Waiting for job submission channels may also result in lost or late assignments; customers will not be able to instantly know and confirm that their job files have been received and can be completed within the time they need. These demands are calling for a more innovative business model, which is networked printing.
First, what are the advantages of network printing?
1. It can add value to customers or customers' customers, because online interaction is completely "achievable" and efficient communication, and can provide one-stop and 24/7 service;
2. Reduce price-based competition, increase exchange fees, and increase profits.
3. Can also be used as an effective competitive response to reduce operating expenses.
The application fields of networked printing can cover: special "send to print" mode; commercial printing; fast printing; product introduction; statistical data; personalized products; business card greeting cards; business communication products;
What can be achieved by using electronic technology? For printers and print customers, it is a way to achieve high efficiency and automate the entire business process; it is the key to effective use of the network to achieve more efficient print supply chain management; it is the traditional printing service The key step for a provider to upgrade to a market service provider; it is an important means of enabling image services to customers on a global scale; it is a test platform for the evolution of the participating market or evolve into a completely new business model.
For the prospect of networked printing, InfoTrends has recently conducted a survey. 55% of respondents believe that networked printing can increase the amount of printing, 43% of respondents believe that SG&A value can be reduced, and 54% believe that it can increase gross profit, 60%. I think it can increase the total output value. This is undoubtedly a good news for those in the fast printing industry. Network printing can bring more business opportunities.
What are the networked business models today? One-stop delivery and printing services, commercial printing, fast printing, catalog business, statistical data, personalized products, template products, commercial communication products, direct mail and so on.
InfoTrends predicts that this electronic application will be upgraded from low-margin applications to high-margin applications. In fact, a large percentage of products are currently printed electronically, such as corporate identity (including business cards, The application of stationery, etc. is the most mature, and recent surveys have found that more and more jobs are being printed digitally. There are corporate users who bluntly say that 20% of corporate identity printing applications are conducted over the Internet; PSPs report that 26% of business cards and 24% of stationery are printed online.
Several successful cases of network printing, such as online book printing in South Korea; commercial card printing in Singapore Digital Studio; product briefing printing in FedEx Gold; digital direct printing in Thailand. Analyze and summarize its success, its common features are nothing more than: significant growth in business; improved customer loyalty; significantly reduced overall operating costs; more convenient and faster communication with customers.
Second, what is the ultimate success of networked printing?
1. It is the growth of business. Develop more customers, receive more jobs, and receive a large percentage of 7 x 24 hour print orders.
2. It is to improve customer loyalty. Tailor-made workflows for customers to meet customer needs; customize a simple, fast and convenient workflow.
3. Significantly reduce operating costs. Ensure that no human error occurs during the data entry phase and workflow, reduce unnecessary reprints, and reduce time wasted in telephone faxing.
4. Convenience and ease of use. Provide a complete PDF-based prepress and management solution; use the network to achieve 7×24 hours of customer support, enabling customers to easily perform price and order operations through web pages.
The data from the US and European markets now show:
1. Short-run printing is on the rise; 48% of printing houses have short-run printing orders; 75% of four-color printing are short orders of less than 5,000 copies.
2. Business delivery time is getting faster and faster; 59% of printing companies are under pressure, 33% of work is required to be completed within 24 hours, and it is expected that by 2010, all operations will be required within 24 hours. carry out.
3. Demand for on-demand printing has grown steadily. The output value of digital color POD was US$3 billion in 1995 and is expected to reach US$4.9 billion in 2009, with an annual growth rate of 22%.
4. Networked printing solutions. The annual growth rate of printing through the Internet is 18%, 30% of documents are submitted via the Internet, and only 6% of orders are sent through the Internet.
As applications in the printing field become narrower, how do you determine your strategy? The combined application of the five strategies for network printing is:
● Use electronic methods with new customers
● Adopt easier job submission methods, such as the Internet
● Stay closer to existing customers
● Provide tools for processing variable data printing
● Support any service that can be implemented, including printing
How to find a solution that suits you? It is recommended to first define your business model; the second is to distinguish which ones are necessary and which ones are best. For example, software is a must; drawing your workflow must be done well. Careful analysis, planning; applying the right technology; assigning a qualified system manager; taking time and effort; constantly evaluating and adjusting.
John P Kotter said that "the business world has become more and more competitive and more and more changed." The innovation of new technologies, stronger international competition, market volatility, etc., are all contributing to the formation and development of a new business model. Today, I have to repeat what I have done yesterday. Even if I am doing 5% better than yesterday, it seems that it is not a formula for success. To survive more effectively, you need a fundamental change in the subject.
Third. What kind of future prospects does network printing have?
The future business opportunities for networked printing solutions are also reflected in: planning print management services, cross-media publishing; direct mail; variable data printing; ticket advertising; document management support; and effective management of file-intensive enterprises using networked printing.
For a range of current networked printers, Objectif Lune is designed to match the variable data packages of Printshop Mail; EFI's Digital StoreFront (DSF) provides an intuitive e-commerce interface and a powerful backend Automated management; and NowDocs' Robust SaaS (ASP) build model can support enterprise customers from small to large; there are also personalized ASP systems with tools for printing, Page DNA; including Press-sense There is a rich set of tools for users to use, or OEMs can be customized to use iWay; XMPie is powered by powerful VDP variable data processing and customized solutions tailored to the customer. As a resource-integrated provider, Fuji Xerox includes almost all of the above components: Web Services (Powered by Press-sense), NowDocs ASAP, EFI Digital Storefront, XMPie – U StoreObjectif Lune – PrintShop Web.
There are several suggestions for customers interested in developing to networked printing: be aware that electronic methods can add value to your business, learn to distinguish and recognize print service providers and market service providers that can provide multi-channel network services. Integrate electronic printing solutions into the company's existing resource system (ie supply chain management, customer relationship management, automated sales force, market performance assessment) to maximize value and profit, to print yourself from one Service provider upgrades have transformed into a market service provider.
For the Chinese market, the feeling of online printing seems to be more difficult, but it is not too difficult. Three questions can be summarized: 1 is the key steps to successfully achieve networked printing; 2 is the distance between digital printing and network printing; 3 is how to change to the network for those who already have digital printing print. In the early days, you can use the basic means of electronic; connect internal and external processes through automation; hire skilled IT staff; have a clear definition of business strategy, target market, and products offered.
How do we evaluate China's networked printing development? According to the display of the data sheet:
1. The annual growth rate of the total printing volume is 18% u
2. In 2006, the total printing volume was 41 billion; it is expected to reach 61 billion in 2011; the growth rate will increase to 60%.
3. It is estimated that by 2010, the entire printing output value will reach 721 billion
4. Internet usage jumped from 1% to 19%
5. In terms of broadband penetration in China, in June 2007, the number of users was 122 million, and this figure is growing at an annual rate of 48.5 million.
Therefore, network printing is indeed a big market in the future. Let us seize the opportunity to create a new situation of technological innovation and industrial upgrading through network printing!