The application and development of the Internet in the multimedia industry
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For the development of the multimedia industry on the Internet, the most important technology is the development of broadband. At present, China Telecom, SeedNet and other major ISP companies are all working hard in this direction. Although Taiwan's places are small, the current broadband market is a hundred schools of thought. There are two ways to reach broadband Internet access. The first is through cable and the other through satellite. In addition to the increased bandwidth of the Internet, another important question is where does the "content" come from?
According to the information of the May 1999 issue of the Council, we can know that the 2001 fixed network is fully open, and it is estimated that in 2002, the service coverage of xDSL will be close to 100%; in 2006, the digital TV will be fully launched and the NTSC system will be reclaimed. The era of broadband multimedia is coming. At present, the fixed network is already open. We should start to consider where our opportunities are in the broadband era. Furthermore, many of the storage media we use today are not digital, such as video tapes and audio tapes. So when we are going to enter the digital age, how do we quickly provide high-quality digital information to the readers is another important issue. The problem.
With the advancement of digital technology, the Internet will fully enter the home. For example, through mobile phones, readers can directly access the Internet and directly interact with the Internet. In the future, mobile phones will no longer simply provide intercom functions, but become an important key to providing mobile data communication, whether it is WAP. GPRS, 3G will all show a new vision of mobile data communication.
These integrated information, network-enabled home appliances, we call IA products. We can find from the data of the December 1999 report of the CMC that from the estimates of the compound growth rate from 1998 to 2002, the compound growth rate of PC is about 15.8%, but the compound growth rate of IA products is as high as 74.5%. , IA information appliances will become the mainstream of the market in the future.
Multimedia is full of images, sounds, animations, etc. How to transfer high-quality, high-quality content to the audience, is the focus of future development, Content is a more important one.
In 1999, more than 90% of users in the entire market used narrowband communications. It is estimated that in 2005, more than 50% of users will use cable and xDSL broadband technologies.
It is estimated that in 2002, the global Smart Hand-head Devices will be PDA-like products, there will be 17 million units; Game Consoles products such as Sony PS2, Saga DreamCast, etc., will have 15 million units; and Internet TV will have 11 million units of the market. These IA products not only connect to the Internet, but also fully support Image, Video, Audio and even 3D functions, which is more attractive to users of IA products.
In IA products, Game Console and Internet TV will become the home audio and video recreation center; and Mobile phone and PDA will become the action audio and video recreation center.
Opportunities come from outside, opportunities are created, so the Internet will be the most important medium. If you can create "content" with market demand, it will be the most important opportunity.
In the case of broadband, it will help accelerate the popularity of multimedia content, and content providers will become the dominant players, because the profits of hardware will be greatly reduced, and attractive content or services will have high added value. As you can see from AOL's acquisition of TimeWarner, AOL wants Content created by TimeWarner, not its hardware device. It can be seen who can dominate the market by mastering Content in the online world.
At present, there are several trends in the technology of network applications: broadband, interactive, and digital.
The Internet will accelerate the demand for multimedia content.
As far as Game Industry is concerned, the winning point is game software, not the game machine itself. The richer the Content, the more it can occupy a large number of markets, and the content production focuses on multiplayer connection, 3D and so on.
As far as TV Industry is concerned, the winning point is the content of the program, and as the number of channels increases, the amount of program content increases, and we need more bandwidth and digital compression technology. In addition, the Internet is cross-border, borderless, and in order to balance different consumer groups, it is necessary to provide more diverse program content and combinations, preferably to provide on-demand video services (Video-On-Demand) . With the advent of the high-quality era of digital TV, we also need higher quality production capabilities.
In terms of Mobile Phone and PDA Industry, the final point is whether the service content meets the user's needs. In addition to basic communication and personal portable assistant services, the most important new features in the future are multimedia dial-up and broadband wireless communication.
In the era of broadband, hardware is not the most important key, the power that software dominates.