The aesthetic appeal of laser engraving in digital printing differentiated products

The aesthetic appeal of laser engraving in digital printing differentiated products

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What is a "differentiated" print? That is, the product is different from the original printed structure, and the product is different from the peer print.

Basic requirements for differentiated prints:

1 in line with popular aesthetic habits;

2 has a wide application market;

3 can help customers grow.

Market effects of differentiated prints:

1 helps to quickly establish product brands and avoid the positive competition of homogenized prints;

2 can more closely meet consumers and enhance consumer loyalty to print service providers. The ultimate goal of differentiated prints: to gain the recognition of the audience, to help product service providers consolidate the brand, in order to obtain better profits.

Laser cutting is a relatively new post-pressing technology. Paper laser engraving is a processing method that uses the high energy density of the laser beam to cut through the paper and produce a hollow or semi-hollow pattern. Paper laser engraving has the superiority that ordinary die stamping can't match:

First of all, it is non-contact processing, no direct impact on paper products, so the paper has no mechanical deformation;

Secondly, there is no die or tool wear during the laser engraving process, the paper material loss is small, and the product defect rate is low;

Finally, during the laser engraving process, the laser beam has a high energy density and a fast processing speed, which ensures that the printed matter is superior.

In recent years, the application of laser engraving prints has the following categories:

1. Applied to graphic company print page frame series

"I will help you grow, you let me catch your ride", we help the graphic company to make the printed pages of Figure 1, Figure 2, and make the customer's printed samples more colorful, so that the audience can see the opening of the envelope. The highly aesthetic title page enhances the reader's desire to read and increases the visual aesthetic value of the printed sample. While helping customers spread the corporate image, they also build on the customer's “winding” propaganda graphic company brand. Many customers are willing to accept such a product. Cooperation mode. Figure 1 is a French 200g/m2 light green tracing paper, which engraves a very fine hole and diamond shape, which fully considers the flatness after laser engraving and also facilitates secondary printing.

Figure 1

Figure 2 

2. Applied to personalized business card production

The business card is a product of artistic integration, creative personalization and diversification. In addition to the careful graphic design and unique production process, the business card is more focused on expressing the individual's aesthetic preferences, and attracts the audience's attention and collection with the “Beauty Eyeball” as the destination. Properly applying the laser engraving process to create a personalized business card can make the business card a bit more glamorous.

Taking Figure 3 as an example, when applying the laser engraving process to a business card, it should be noted that the laser engraving area should not be too large. If the engraving area is slightly larger, it is better to use paper with better stiffness. In particular, color coated paper should not be used. Paper, so as to avoid the white side of the side after engraving, at the same time, it is not appropriate to use paper with a basis weight of more than 350g/m2.

Figure 3

3. Apply to invitations and red envelopes

In recent years, the laser engraving process has been widely used in personalized greeting cards, invitations and red envelopes. Take Figure 4 as an example. This process is more innovative than the traditional letterpress process, especially the color matching of the art paper after hollowing out and the inner page. The artistic effect is better.

Figure 4

4. Applied to product packaging

Engraved paper products are used in packaging products. Commonly used are candy, cake, wine label or bottle label, craft packaging. Take Figure 5 as an example, because many times the sale of goods is first "package sales."

Figure 5

5. Apply to scene design and create a cultural atmosphere

Laser engraving applied to scene construction is generally suitable for a specific occasion, such as kindergarten, party activities, applied to engravings with adhesive, as shown in Figure 6.

Image 6

We have every reason to believe that the post-printing process of prints will continue to evolve. We can be both the creators of new post-press technologies and the applicators of new post-press processes.