Talking about wine label and narrow web printing technology
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A bottle of high-quality wine is like a fine piece of art, and in this respect, the bottle and the wine label play a decisive role. In the field of packaging and printing, the printing process of wine labels has also received much attention. The following is a discussion of the wine label and its printing process.
On the wine label, it usually includes the name of the winery, the name, variety, capacity, alcohol content of the wine, as well as the country of production, the year of production, and the location of the bottle. This information is important to consumers. The pattern on the wine label is mostly the winery logo, especially the aristocratic logo handed down, the royal royal symbol, or the scenery and buildings of the winery. In addition, since the wines produced each year are printed with the year, many drinkers retain the exquisite wine label with the year of production. For a slow recollection.
A small wine label covers so much content. So what is the way to present it beautifully? Modern narrow-format rotary printing technology can be displayed in front of people with high-tech means.
Printing of wine label main body pattern
The main body pattern of the wine label is mainly based on some delicate and simple and elegant patterns. For the processing of these patterns, offset printing is the most suitable printing method because it has good dot reproduction characteristics and fine text and line reproduction ability. In addition, the offset printing process has been developed very well, and the supporting raw and auxiliary materials have also been fully matured and the production cost is low.
Printing of other parts of the wine label
If the text description part is very small text and contains some anti-counterfeiting text and pattern, you can also use offset printing. If you only have normal normal size text and barcodes, and include some color blocks, you can consider flexographic printing.
The brand name and production year of the wine are often the most attractive to consumers, if screen printing is used. Then you can get stereo effect and bright saturated color. It is more likely to attract the attention of consumers.
Wine post-print processing
The wine standard gives a noble, steady feeling. So after printing. There is also some post processing. For example at the company's logo or some decorative lines. Increase the gold and silver effect by means of cold transfer and hot stamping.
In addition. The wine label is also subjected to post-processing such as embossing, die-cutting, stripping, slitting, and rewinding.
Speaking of here. Some people can't help but ask, such a complicated process must be completed by many equipments and many people. 7 Actually it is not. In the narrow range of rotation technology is developing rapidly today. Interchangeable platform combination technology has been Nilpeter China Ltd. Ren Zhiwei can organically combine complex processes. A machine can be operated with only 3 to 4 workers. This is not a myth, in Australia where the wine is fragrant. Most wine labels are implemented using this combination printing method.
The first color group is printed by flexographic or screen printing, which is used to make the bottom of the transparent wine label; the second, third, fourth and fifth color groups are offset. It is used to print fine mesh pattern; the sixth color group is screen printing for special effects; the seventh color group is flexographic printing. It is used to print text and color blocks; the ninth color group uses cold transfer or hot stamping to achieve gold and silver effects: the tenth color set is a flexographic printing color set. Used for glazing; the subsequent color groups include embossing, die cutting, stripping, slitting, rewinding, and the like. Because of the platform interchange technology. Various printing and processing methods can be switched at will. In terms of process arrangement, it can be adjusted as needed.
In addition, the use of some high-tech technologies on wine labels is also inseparable from the help of modern narrow-format rotary printing technology. E.g. The double-layer label is a model of high-tech printing technology. The first layer of the wine label can be easily removed. It is easy for consumers to collect or hold it to find the same wine from an assortment of wine shops. The second layer details the characteristics of the wine and the winemaker's evaluation of the wine.