Talking about the Major Factors Affecting the Development of Digital Fast Printing Industry
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After years of development, digital fast printing institutions have followed the development of urban commercial areas. With the gradual expansion of the city scale, the improvement of functional planning, and the simultaneous expansion of many industries, the situation of digital fast printing enterprises has gradually dispersed. The expansion of the market and business puts higher demands on the quality of the operators, not only on quality and service, but on the overall performance of the whole.
The impact of location on the operation of digital fast printing industry
The short, frequent and fast characteristics of digital printing/injection jobs have determined that the digital fast printing industry must be able to operate in countless seconds when the competition is fierce. The service will follow the delivery, otherwise the customer will choose the traditional offset printing with lower price and better quality. . Furthermore, customer first, picking up and delivering jobs has become a service practice in the printing industry. In order to effectively cater to the increasing demand of customers for short-run jobs and maintain the competitive advantage of integrated services, digital fast-printing practitioners must ultimately limit their market coverage to their ability to meet customers' needs, and to produce equipment and business operations. The organization moves to a location adjacent to the established target customer group, shortening the distance from the customer, improving work efficiency and service response.
Since the current printing service industry is already in the buyer's market, customers rarely take the initiative to go to the digital fast-printing shop for consulting or purchasing services. In general, customers conduct business enquiries, negotiations and ordering by telephone or email or fax. The fast printing shop provides pick-up and delivery services. Most of the business promotion and promotion of the fast-printing store is completed through different types of advertisements, promotions, business letters and business representatives. Under normal circumstances, the revenue of the fast-printing store is mainly from the orders issued by loyal old customers by phone or by email or fax. The number of customers at the random store (Walk-In) is relatively small, although there is, the total turnover they bring to the fast-printing store is not too large, and the store owner cannot be interested. Therefore, from the perspective of business operations, the practical significance of the digital fast printing company to open a store on Wangshi Street is not significant. Since the equipment required for digital printing has little environmental pollution, in recent years, half of the newly established fast printing companies have set up business premises on the floors of commercial buildings, one of which can save rent and reduce fixed operating costs. Can be close to the target customer, improve service efficiency and increase the chances of winning customers.
As multinational corporations and major domestic institutions are operating in prestigious commercial buildings, high-end commercial buildings contain important customer resources. At present, many large commercial buildings in Beijing have digital quick printing institutions in an attempt to seize the printing business of the tenants of the building. Some commercial buildings, such as a building in Beijing Jianwai SOHO, also accommodate a number of digital fast-printing stores, becoming the group of fast-printing stores. Of course, fast-printing companies are too close to each other, which may increase friction and competition, but if they can get along well, it will help to share production and technical resources in an emergency, so as to meet sudden orders, a shop can't cope with it in time. Situation.
The impact of logistics costs on the operation of digital fast printing industry
When the competition in the digital printing/inkjet industry is fierce and marginal profits are declining, the control of logistics operation costs is more important, especially in the digital fast printing industry where products need to flow quickly to customers. Lowering logistics costs can improve overall profit margin. !
FedEx's acquisition of Kinko`s fast-printing chain stores is also a one-stop service system for document printing and transportation after joining forces. The newly formed fast-printing chain stores can fully enjoy the existing resources of FedEx, streamline the logistics department of the fast-printing store, and significantly reduce logistics costs. At the same time, both parties can share customer data and information resources to jointly improve each other's market competitive advantages and achieve the ultimate win-win goal. FedEx's acquisition of Jinkao is a typical cross-industry M&A case, which aims to reduce operating costs and enhance competitive advantage through cross-industry resource sharing and process integration.
The influence of chain/franchise stores on digital fast printing industry
Some insiders believe that the network management of chain fast printing enterprises will block other small and medium-sized digital printing stores, making it difficult to survive. The situation is like fast food chain companies such as McDonald's, KFC and Pizza Hut in the fast-food market in Europe and America, small and medium-sized. Fast food restaurants are almost impossible to match.
The most advantageous advantages of fast-printing chain enterprises are cost economy, image brand effect and relationship network. As with the operation of supermarket chains, due to the large number of stores and the huge amount of purchases, the fast-printing chain has the advantage of a combination of purchasing behaviors and has a super strong chip in the face of supplier negotiations. Therefore, they can get the biggest discount when purchasing equipment, consumables and marketing promotions. Especially for those large-scale fast-printing chains, such as Kinko`s, Alphagraphics, SirSpeedy, etc., due to the large number of stores and the large amount of equipment and consumables purchased each year, general equipment suppliers must provide their exceptional sales policies.
The chain fast printing enterprises have won the lowest market price for each member in the aspects of purchasing production equipment, consumables and materials in the way of collecting small quantities, and also in selecting the major media for advertising and marketing. Especially in media advertisements such as television, radio, internet, newspapers, magazines, etc., the more the number of stores, the lower the advertising cost per store. The more the number of stores, the wider the coverage of the market, the higher the visibility, the more convenient the customer is, and the stronger the corporate brand effect.
Furthermore, the uniform high standards and high quality of the chain fast printing enterprise services allow customers to have full confidence in the service level of each member without relying on the relationship between individual members and customers to maintain the business. Similarly, through the mutual promotion of members and the reputation of customers, each member can get more business opportunities from other chain stores and customer relationship networks.
The international market is fast-printing. The market situation facing China is quite different. It is difficult to make a big difference: the domestic market demand is relatively low; the international customer demand is not a climate; the concept of "outsourcing" in China's on-demand document printing industry It is in its infancy; the operation of the franchise mode is not fully mature and widespread in China; the current scale has not reached the most economical operation status and the best cost-effectiveness.
The impact of machinery and equipment on the digital fast printing industry
The size of the digital fast-print shop service target group is proportional to the scale of its operation and the investment in equipment. Under normal influence and no other private factors, major customers tend to use digital print shops with relatively large scale and equipment to meet high-load tasks. It can be seen that the size of the store and the configuration of the equipment have an impact on customer trust and loyalty.
Machine quality: If the target market is the file production of ordinary office customers, you can use the medium and high color and black and white printers that are commonly used in the market. If investors are prepared to face demanding, near-critical and demanding customers (such as design companies, advertising companies, public relations companies, construction companies, clothing companies, real estate companies, etc.), they should consider purchasing high-quality, high-resolution digital Printing press. Moreover, because the level of equipment and talent required by the general document printing market is lower than that required by the professional digital printing market, there are many participants and the competition is fierce. If you take the high-end market, the threshold for entry is higher, and the investment in equipment, IT technology and talents is larger, but the market space is wider.
Machine speed: For investors who are prepared for sudden or urgent short-run printing tasks (such as bids, construction proposals, project cooperation agreements, etc.), they are expected to bring higher profits to these tasks, but They must add high-speed equipment to meet the amount of printing that will be completed in an instant, otherwise they will lose the opportunity to win quality customers.
The monthly maximum print volume of the machine: the highest monthly print volume of the press represents its production endurance, and the high print volume requires considerable output of the device at a fixed time. For investors who are aiming to meet the short-term completion of mass printing tasks (such as summits, large forums, etc.), they understand that there are not many competitors who are eligible to participate in such risky and difficult tasks, and because of this The high cost of the task and the large amount of printing can generally bring considerable profits to the digital printing shop. However, they must purchase high-volume equipment to meet the huge amount of printing to be completed in a very short period of time, otherwise they will not be able to guarantee customer requirements, and even compensate customers for non-productive losses when they fail to meet the customer's delivery deadline. .
As an emerging industry, digital fast printing industry is increasingly related to people's life production. It is inseparable. We expect that in the near future, through the regulation of market order, the optimization of competition and the improvement of product and service quality, digital fast printing industry can welcome Come to a brilliant tomorrow.