Talking about the concept and characteristics of universal printing anti-counterfeiting technology
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China's printing anti-counterfeiting technology has a long history, but these technologies are mainly used in special industries such as currency, securities and social public safety. In recent years, due to the increasing seriousness of counterfeit goods, more and more enterprises have attached importance to the use of printing anti-counterfeiting technology for the sake of self-protection. More and more people are paying attention to learning anti-counterfeiting knowledge. Therefore, the public anti-counterfeiting technology has emerged with the market demand. The public anti-counterfeiting technology has played an important role in combating counterfeiting, protecting famous products, safeguarding the legitimate rights and interests of enterprises and consumers, and promoting the healthy development of the market economy.
(1) Definition of universal printing anti-counterfeiting
According to the scope of use and recognition, printing anti-counterfeiting technology can be divided into three types: confidential anti-counterfeiting, professional anti-counterfeiting and popular anti-counterfeiting. Since the confidential printing anti-counterfeiting is not convenient for wide application and circulation, only the professional and popular two anti-counterfeiting technologies are described here. Professional printing anti-counterfeiting. This is an anti-counterfeiting technology that requires the use of instruments and equipment for authenticity identification and is limited to professionals in relevant (functional) departments. The anti-counterfeiting performance of anti-counterfeiting products produced by such technologies is effective and reliable, and often serves the consumer field and judicial litigation. In general, in addition to simple fluorescence detection, the more complex anti-counterfeiting methods are professional anti-counterfeiting categories. Popular anti-counterfeiting. This is an anti-counterfeiting printing technology that facilitates the public to distinguish between true and false on objects or products used by the public. In the prominent position of the object or product, a distinctive mark that is easy for the public to find can be set, and the anti-counterfeiting feature can be recognized by the naked eye without borrowing any instruments or equipment. The popular anti-counterfeiting feature is to allow the public to distinguish between true and false under the conditions of the first time and the first occasion. Common popular printing anti-counterfeiting technologies include watermark printing on banknotes, security lines, gravure printing, micro-printing, laser holography, rule exposure, interference color change, nuclear micro-hole and other technologies.
(2) Characteristics of universal printing anti-counterfeiting technology
1. Technical Reliability The reliability of the popularized printing anti-counterfeiting technology is mainly reflected in the advanced and novel design, the mature and unique technology, and the superb and ingenious selection. Only technically reliable printing anti-counterfeiting technology can ensure that popular printing anti-counterfeiting technology products are not counterfeited within a certain period of time. Reliability means not only the suppression of counterfeiting, but also the consistency of the product, the one-time use and the consistency of quality. Obviously, anti-counterfeiting printing products printed using general-purpose technology, open technology and spread technology do not have novel and advanced elements, and it is difficult to play an anti-counterfeiting role.
2. Technology exclusivity
Universal printed anti-counterfeiting products used to distinguish between true and false must be technically exclusive and irreplaceable. Products without a monopoly of technology and lack of exclusive "skills" are likely to be copied and forged at any time. In fact, one of the many technical elements necessary for printing popular anti-counterfeiting products, such as production conditions, equipment, molds or plates, raw materials and their mutual combination, production process and processing technology, is irreplaceable. Therefore, it is impossible for counterfeiters who do not have such elements to achieve counterfeiting of such anti-counterfeiting technology. Anti-counterfeiting technology is different from general technology. From product development to production, strict confidentiality and control of key technologies must always be carried out, otherwise it will lose prematurely prematurely.
3. Identification is simple and unique
The advantage of popular printing anti-counterfeiting technology is that it is not limited by time and occasion. Without any instrument and equipment, the old one can be identified by simple and easy method. Popular printing anti-counterfeiting technology products generally use visual information as a recognition point to display patterns with different characteristics and color changes under different states (such as viewing angle, light source, temperature and pressure). The popular printing anti-counterfeiting technology not only requires simple identification methods, but also strives to be unique in identifying results. That is, the result of observing the anti-counterfeiting pattern feature from the anti-counterfeiting product is either true or false, and try to avoid the appearance of about 80% and possible blurring. Because once a large number of counterfeit, as long as 50% is similar to the real thing, the old one will mistakenly believe it. This will bring a lot of troubles and troubles to the producers, which will make the printing customers fall into a dilemma.
4. Anti-counterfeiting timeliness
In modern society, with the development of science and technology, the dissemination of information and the driving of interests, the emergence of any anti-counterfeiting technology will be counterfeited and copied. Due to the openness of the identification features of popular printed anti-counterfeiting technology products, the possibility of counterfeiting is much higher than that of dedicated printing anti-counterfeiting technology. Therefore, any popular anti-counterfeiting technology has a certain period of safe use, that is, the timeliness of the so-called anti-counterfeiting technology. Of course, the longer the aging, the better, and the longer the technology is, the harder it is. There is no minimum regulation for anti-counterfeiting aging, but the safety period of popular anti-counterfeiting technology products should be at least one year. In order to extend and test the anti-counterfeiting aging effect, in addition to the comprehensive use of several popular anti-counterfeiting technologies, an anti-counterfeiting technology product should use at least several professional anti-counterfeiting technologies, including passwords, secrets and features that can be recognized and authenticated by users and authoritative departments. For example, the printing anti-counterfeiting technology of the RMB.
5. Cost availability
The popular printing anti-counterfeiting technology products are produced to meet the needs of anti-counterfeiting and fidelity in the production and circulation fields, and are special products that enter the market. Therefore, universal printing anti-counterfeiting technology products should reduce costs as much as possible, and it is possible to improve their market competitiveness and vitality. The price of popular printing anti-counterfeiting technology products should be controlled within 1% of the commodity price.