Sheetfed UV offset printing cold hot laser design
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According to the 2017 Global Packaging Trends Report released by Mintel Purchase Intelligence, globalization and people's pursuit of speed and efficiency have led to a retail experience that is similar to the packaging that consumers look like. Being overwhelmed in excess information. Many European and American beauty brands are constantly trying in this packaging trend. In addition to adjusting the packaging structure and making the information simple and clear, it makes the packaging eye-catching and design sense is indispensable, and hopes to trigger new topics and business trends, and then Let the brand generate a wave of influence on the mobile network platform.
Nowadays, the new generation has become the main force of market consumption. The new generation of mobile network consumers are more likely than ever to receive a variety of product information, modern and unique design is more in line with the interests of new generation consumers. The use of laser material packaging can create a young and dazzling subjective feeling, attracting young consumers. In short, in this wave of global packaging design trends, there are two major development directions.
Simple, bold, eye-catching packaging theme
Color is one of the important factors in packaging design that affects consumers' eyeballs. Recently, we have seen designers show their new colors in exciting ways. Bright colors and vibrant brilliance have become the landscape on the store shelves. The cold-hot laser foil with color printing can perfectly show the attractiveness of color. Create bold and eye-catching packaging. In addition, it can be seen that the image related to the content is also a major addition to the design of the outer packaging. Such packaging is increasingly favored. Although such effects can be achieved through cardboard openings, many brands still design by brand. The pattern is combined with the package to achieve this purpose, allowing the contents to be effectively connected to the outer package.
Create dazzling packaging designs
Whether it is a large European or American brand or domestic brand, in the cosmetic packaging box, has begun to use dazzling cold-hot laser foil, which can achieve multi-colored appearance, to attract eyeballs, but also to save costs. Through the large-area transfer of cold-hot laser foil, it can produce a comprehensive laser multi-colored effect. At the same time, it can be combined with the last two sets of glazing bases of the printing machine, plus special bright oil or matt oil, which can print the part with screen printing effect. The glazing pattern not only makes the package look glamorous and attractive, but also adds touch and enhances recognition.
It can be said that in addition to special effects of inks, coatings and metal materials, cold foil foil is being added to this packaging design trend. In the future, more decorative paper cosmetics boxes will appear on the Chinese market.
Through the above case discussion, it is known that the visual effect produced by the cold-hot laser foil is applied to the beauty care product packaging, which allows the customer to visually feel the significant difference of the product, and can also highlight the product packaging texture. On the sheet-fed on-line offset printing and ironing machine, hot stamping of large-area solid color patches and halftone images can be completed at the same time, adding printing diversity. Similarly, thin lines (0.25 to 0.50 pt), characters (4pt) and details are also All can get the appropriate printing performance, realize the organic combination of cold-hot laser foil, ink and printing equipment, thus creating a printing effect that conveys the quality and brand value of beauty products.