Retrospect and Prospect of Taiwan's Printing Industry in 2016
We are a big printing company in Shenzhen China . We offer all book publications, hardcover book printing, papercover book printing, hardcover notebook, sprial book printing, saddle stiching book printing, booklet printing,packaging box, calendars, all kinds of PVC, product brochures, notes, Children's book, stickers, all kinds of special paper color printing products, game cardand so on.
For more information please visit
http://www.joyful-printing.com. ENG only
http://www.joyful-printing.net
http://www.joyful-printing.org
email: info@joyful-printing.net
First. Review of Taiwan's printing industry in 2016
In 2016, the production value of the printing industry was NT$69.9 billion, a slight decrease from the US$71 billion in 2015. The output of the printing segment fell from NT$57.9 billion in 2015 to RMB57.3 billion in 2016. As far as Taiwan's overall economic environment is concerned, the ups and downs of 2016 are turbulent. In the first three quarters, due to the poor economic climate, the export market and domestic consumption will affect consumption, resulting in a decline in turnover. Coupled with the stagnation of the tourism industry, demand for catalogues, DMs, packaging, etc. has decreased, so monthly output values have fallen compared to the same period last year. In the fourth quarter, the international situation was stabilized and stimulated, and the import and export performance continued to grow in double digits. The export order amount was growing for five consecutive months. In addition, the recent Lunar New Year’s Day made the commodity purchase gas climb, so it showed that sugarcane was eaten and gradually returned. Warm state. For the 2017 printing industry boom, it is expected to gradually enter the market under the strong driving force of commercial and packaging printing related products.
According to the adjustment of the industry forecasting model by the Statistics Department of the Ministry of Economic Affairs, the linkage adjustment of the output value of the printing industry in Taiwan in the past five years is shown in Table 1 (the statistical scope is mainly based on Taiwanese manufacturers with factory registration). According to the survey conducted by the Statistics Department of the Ministry of Finance, according to the survey of the taxation industry standards of Taiwanese enterprises, the output value statistics of the past five years are shown in Table 2 (the statistical scope is mainly for Taiwanese taxpayers, including those who do not have factory registration). . From the comparison of the following two tables, it can be shown that Taiwan's printing companies without factories have accounted for at least 1/2 of the total output value, and these manufacturers are mostly small and medium-sized enterprises, with prepress and digital service production accounting for the majority. Although these types of manufacturers do not have high-priced production equipment and factory registration, they have the flexibility of the information service field, which shows that Taiwan's printing industry has great potential and space for the transformation and upgrading of service.
Second, Taiwan's printing equipment investment winds
According to the information provided by CEO Chen Zhengxiong of the 2016 Taipei International Printing Machinery Exhibition (TIGAX), the investment trends of the industry development and the industry are as follows:
1. Toner imaging electronic printing equipment: the cost is reduced, and the buying gas is rising.
2. Platform type UV inkjet equipment: A wide range of materials suitable for printing, such as various plastics, posters, industrial decoration, etc., with good sales performance.
3. Large-size solvent inkjet and water-based ink proofing equipment are stagnant. Instead, UV inkjet devices for outdoor posters, such as HP Latex latex inkjet printers, show a large 3.5-by 1.6-meter machine this year. Sales performance.
4. The trademark printer also has good results in this TIGAX, such as Screen L350UV, EPSON L-6034, Iwztsu EM250W, Debaolong trademark letterpress printing equipment, etc. are all hot equipment.
5. The digital cutting machine has been cut from knife to laser cutting, and equipment from Taiwan or mainland manufacturers has attracted considerable attention.
6. Since UV printing has become the mainstream technology for packaging and printing, with UV light source, LED UV curing lamps have a good performance.
7. The SPS screen printing machine of Taiwan Dongyuan Precision Machinery Co., Ltd. has high durability and is not only popular in the European market. It is also highly favored by domestic and foreign buyers in this TIGAX.
8. Glazing, partial glazing, and laminating machine have received great attention.
9. Taiwan's franchise-owned printing company, the company's launch of the retouching software accident was welcomed, and sold 60 or 70 sets during the exhibition period.
From the exhibition of the materials of TIGAX Taipei International Printing Machinery Exhibition in 2016, we can find that the equipment related to packaging and printing has grown considerably. This can also show that the investment in Taiwan packaging and printing industry is strong, especially in the trademark. Printing. Customized inkjet equipment purchases, such as large poster UV printing, and the popularity of latex printing equipment, show that the industry is quite optimistic about the development prospects of packaging and cross-domain printing market.
Third, the analysis of the advantages and disadvantages of Taiwan's printing industry
Due to the rapid development of digital technology, many information is not printed, but spread on computers or various readers, and environmental protection issues continue to fever, traditional printers face serious challenges. The printing volume and the commercial printing, such as DM and catalogue, which accounted for the largest printing business in the traditional printing business, continued to decline, and the packaging printing and paper processing grew. Facing changes in the market, testing the industry's ability to respond to the business environment. How to find new business models to adjust has become the biggest issue for traditional printers. According to this, the Printing Industry Technology Research Center of the consortium has concluded the current advantages and disadvantages of the industry and formulated the key points for the development of Taiwan's printing industry in the future.
Fourth, the six major development directions cut into the fine industry
From the analysis of the data and the observation of the current situation, we can feel how to turn the crisis brought by the new media into a turning point and turn the impact of new technology into a driving force, which is an important key to the development of Taiwan's printing industry. The changes have a very broad and far-reaching impact on the industry's production processes, service models, talent needs, resource integration, and market expansion. Secondly, the development of environmentally friendly materials and printing technology is another issue that needs to be solved urgently. At present, Taiwan's printing industry is facing various pressures on environmental protection issues and is becoming more and more complicated. Faced with the source of different raw materials, the impact of different equipment on the environment, the environmental standards of various countries are constantly changing, from the raw material process to the environmental inspection of the logistics process, carbon dioxide emissions and energy saving, environmental protection, etc., all the problems The solution affects operating costs and benefits. This not only ends with the social responsibility of the industry itself, but also the government's inspection standards, inspection methods and penalties for environmental protection regulations, and the treatment methods of environmental protection companies.
Therefore, the printing industry in Taiwan must be "expanding the establishment of a printed e-commerce service system in the industry", "promoting the deepening application of packaging-related printing value-added technology", "actively investing in cross-sector cooperation business opportunities and new product development", and "establishing green". In the six directions of “manufacturing and complete industrial chain”, “expanding strategic alliance cooperation system to enhance international competitive advantage” and “cultivating talents to enter the industry”, we can solve the urgency problems faced by the industry and accumulate the energy of advancement and reverse The domestic market is in a downturn and has a stronger competitive edge in the export market.
(1) Assisting the industry to establish a printed e-commerce service system
The way of spending online business apps has grown very rapidly in recent years. In the United States, 60% of printers have established online ordering and related management services, and 10% of printing companies are dedicated to e-commerce services. At present, its output value is nearly 15 billion US dollars, and the estimated market size will reach more than 30 billion US dollars. In this era of people and all kinds of APPs, the Informatics Center will assist the industry to train e-commerce professionals, cultivate platform architecture planning and management capabilities, and build the energy of multiple applications of information services; integrate image optimization and e-commerce technology. To construct a print cloud communication system and strengthen the integrated production capabilities required for the platform content to meet the needs of the future consumer market while exerting digital economic benefits.
(2) Promote the application of value-added technology for packaging-related printing
In the past decade, the global packaging output value has grown from US$549 billion in 2006 to US$820 billion in 2016. The growth momentum is very strong. The huge market size has made printing companies in many countries rush to grab the market pie, so it is very urgent to develop a differentiated competitive advantage. Although Taiwan's packaging and printing is stable in terms of quality, it is limited by the scale of production capacity and cannot be compared with those with abundant resources. Therefore, it is necessary to strengthen the innovative packaging materials that are more environmentally friendly and functional in packaging structure design, and combine digital technology to perform functions. Value-added, develop strategic alliances for green packaging production chain, improve corporate certification in color, quality, environmental protection, security, corporate social responsibility (CSR), and establish perfect standards and mechanisms for packaging inspection to make Taiwan's packaging and printing industry It has a global footprint in environmental protection, refinement and high added value.
(3) Actively invest in cross-sector cooperation business opportunities and new product development
Printing is used in almost any industry, and the core technology of the printing industry is to work closely with industries. Industry players must grasp the development of consumption pulsations and market trends, and conduct strategic alliances with different industries in a timely manner to develop markets and establish niches. The direction of cross-domain strategy cooperation includes: mastery of the use of material suitability; integration of technology innovation and new fields, and transformation into the core technology of the enterprise; use of technology to enhance the rapid grasp of products including sales-side data; With interactive technology, the function of creating new products and the added value of marketing; importing products, actively expanding market sentiment and building brand image to develop innovative markets.
(4) Establishing a green process and a complete industrial chain
Taiwan's printing industry has maintained a good reputation in the international market for its environmental protection concepts and process improvements. Many companies are also trying to promote relevant certifications in order to win international orders. However, the existing standards and regulations for environmental auditing are still incomplete, causing confusion for the industry. Therefore, it is necessary to develop how to make the environmental protection policy more pragmatic, and also enable the green process to be implemented in the upstream and downstream factories, in order to establish a complete green industrial chain, and at the same time increase the competitive advantage in export.
(5) Expanding the strategic alliance cooperation system to enhance international competitive advantage
Taiwan's expansion in the export market has always been the type of "two-way brothers' efforts." The service content is mostly based on the simple printing of foundry, which is limited by the scale of their operations. In this regard, Taiwan needs to have a large factory or a more detached unit or group to come out for integration. In the way of group cooperation, cut in lengths and complement each other, and carry out strategic alliances and resource integration. Under the common goal, we will enhance foreign trade capability, process quality and cooperation, introduce energy from design, various processing, logistics and warehousing, and match the green industry chain to undertake brand big orders from the perspective of international enterprises. The way of cooperation can accelerate and expand Taiwan's territory in the export market.
(6) Cultivate professionals to improve the industry
The original printing-related departments of Taiwanese colleges and universities have changed their names to more general names such as graphic communication or information dissemination. Courses also increase the proportion of design and digital science and technology credits due to market demand. The disciplines of technical and operational aspects are hard to be favored by students. On the other hand, even if the students themselves have sufficient language, digital technology, creative design, marketing communication, basic knowledge of printing and other professional development, but the printing industry does not expand the scope of service applications, it is difficult to become their post-graduate investment. The options of the workplace cause a human fault. Therefore, in addition to the innovation on the one hand, the printing industry must take the initiative to enter the campus on the other hand, and the school's planning and cooperation on the content of the curriculum, to cultivate students' awareness and interest in the development of greater printing scope. At present, the Printing Industry Technology Research Center of the Foundation is working hard to promote the "college and research cooperation mechanism." In the past three years, it has been recognized by the university and the industry. In the future, it is hoped that it will be extended to the higher education and education cooperation, so that both industry and education can fully understand each other's energy and work together to add new elites to the industry.
V. Conclusion
Although Taiwan's industrial development in the past decade has not been much ups and downs, practitioners are well aware that the current profits are already far worse than before. Even if orders increase, profits will not be much more than a decade ago. The traditional printing operators of the older generation are generally disappointed with the current business environment. However, from the data of the factory going out, there is not much reduction. There are still younger generations of Indian and second-generation operators who have different opinions. The development of the industry is optimistic, especially for the new generation of operators who are mostly highly educated or transferred from different fields to the printing industry. Therefore, the business thinking has different views from the previous generation of traditional printers, for advanced digital technology. The introduction of a high degree of interest, but also a ambition to fight hard, is the hope of the sustainable development of Taiwan's printing industry. Taiwan's printing industry needs to step up its efforts and think about the future of the industry with a broader international outlook, and relevant units should pay more attention and invest more resources to help the industry to achieve sustainable progress. Taiwan's printing industry needs more wisdom and action to create its own destiny and make a big splash in the international market!