Printing: From cost concept to value concept
We are a big printing company in Shenzhen China . We offer all book publications, hardcover book printing, papercover book printing, hardcover notebook, sprial book printing, saddle stiching book printing, booklet printing,packaging box, calendars, all kinds of PVC, product brochures, notes, Children's book, stickers, all kinds of special paper color printing products, game cardand so on.
For more information please visit
http://www.joyful-printing.com. ENG only
http://www.joyful-printing.net
http://www.joyful-printing.org
email: info@joyful-printing.net
In today's advocating personalization and pursuit of convenience, on-demand variable data ushered in the spring of development. Recently, in the NAPL (National Printing Association) survey, when asked what kind of service you plan to add in the next two years, 48% of the respondents answered “services”, far more than “electronics”. Business" and "Database Management". Not only in Europe and the United States, the Chinese market also contains a "power source" to promote the development of digital printing. Commercial printing, anti-counterfeiting printing, short-run printing and other businesses are increasing, and the digital printing market is expanding. China's digital printing market is becoming a “place of competition” for digital manufacturers, distributors and agents.
Digital printing is endless, and digital printing has become the new favorite of the industry. This is not only because of its improvements in printing technology, but also because it extends printing services to other areas. The first is the short-run live market, where digital printing can achieve a single print, regardless of the amount of printing in traditional printing. Because of this, proofing has become a good application for digital printing. Using a digital press to make proofs, you can output proofs very quickly. On-demand printing is the development direction of the printing industry. The market for more than 500 multi-page exquisite color prints is getting bigger and bigger. The emergence of digital printing machines makes on-demand printing no longer just an industry “ideal”. Bidding, annual reports, promotional advertisements, company profiles, menus, etc. are all target markets. The pursuit of personalization has become a cultural trend, and the proportion of targeted print demand is getting higher and higher. Major enterprises such as insurance companies, real estate companies, banks, etc. will use a large number of personalized printed materials in the form of personalized business letters to win customers, and the demand for personalized certificates by government departments and social organizations at all levels is increasing. Variable data printing is easily accomplished with digital printing, and the image or text on each page can be continuously changed in one print. Digital printing is also used in anti-counterfeiting printing. It can print random color-changing numbers, texts or pictures and provide various forms of anti-counterfeiting. In addition to the barcodes and codes that are very familiar to everyone, the anti-counterfeit logo on the VISA card can also be used for printing. In addition, the online printing market is quietly emerging in foreign countries. Any valuable documents can be directly downloaded to digital printing machines for on-demand printing without the problems of copyright, online payment and online logistics.
Digital printing has moved us from a cost concept to a value concept. For magazines, newspapers, etc., printing is a cost concept, and we must do everything possible to reduce costs. With digital printing, perhaps the printing cost is higher than traditional printing, but if there is a good digital working system, using various digital working methods to combine various ideas into digital printing, in data collection, document production and The time savings are more than the cost of digital printing. In short, traditional printing and digital printing are not a concept not only in terms of technology, but also in terms of work style and efficiency. The added value of digital prints is much higher than the cost of printing itself. The practitioners of digital printing are no longer just printers, but providers of printing services, who will provide customers with printing services that meet their needs in the shortest possible time, in the fastest way, and in the most accurate way. More value. Printing is no longer about how much print is provided, but because of its extended business strategy, digital printing has introduced the industry market from the concept of cost to the concept of value.