On the future of book publishing and printing
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Book publishing and printing is the fastest digital printing application, and it is also the largest area in the author's view. Mr. Pan Xiaodong, a well-known expert in the Chinese printing industry, called on printing companies to pay more attention to the application of digital printing in book publications. He told the author: "I want to ask where the growth point of digital printing companies is. I feel that domestic digital printing companies have not yet been involved in the larger market of personalized printing of books." In foreign countries, the British market is an example. The survey shows that page numbers produced through digital devices are expected to grow at a rate of more than 20% per year, and experts do not believe that this speed may slow down in the future.
But is this the future for printed books? After all, it is difficult for the market to ignore the impact and impact of new technologies such as e-books and the Internet.
And some data is confirming that this concern is not out of nothing. In the United States, e-book revenue in the book publishing market exceeds the revenue generated by digital printing. In North America, digital print books are far less than 10% of publishers' revenues, and e-books have reached 20%. In March 2011, the American Publishers Association announced that the amount of US book printing trade fell by $0.2 billion compared to the same period last year, while e-books rose by $41 million. Of course, there is a difference between the US market and the UK market. Although the growth of the e-book field has slowed down, it is still growing.
In addition, as more and more consumers start buying bookstores online, retailers are also struggling. The only big increase now is e-commerce. If consumers don't browse the store, printed books will lose space, at least physical space. So many people have raised the question, will printed books take the same path as CDs and vinyl records? Maybe not. Lulu.com is a leading self-publishing website that has recently published 20,000 new books every month. Its CEO, Bob Young, said he believes that printed books will always play an important role because humans are more eager for direct and A long-term display of printed products.
Perhaps no one will now refuse the convenience of e-books. But what does this convenience really replace? In the United States, a recent survey found that the core buyer of e-books is a 44-year-old group of women with an average income of $77,000, who usually buy romantic novels. At the same time, the concept of e-books will not be true to the younger generation, and students still seem to prefer the blackboard in the classroom. A survey of 1,200 students found that e-books accounted for only 4% of textbook buyers, while print versions were favored by 75% of students. Even among those who like e-books, they are more likely to get pirated documents online.
So it is too early to talk about e-books becoming the end of books.