North America: Coated paper and digital paper show strong growth trends
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According to InfoTrends' North American Calibration Paper Survey, coated paper and digital paper will show the strongest growth. By 2014, the compound annual growth rate of coated paper will reach 24.3%, reaching 106 tons; the annual compound growth rate of digital paper will reach 9.8% to 592 tons.
Norman McLeod, an analyst at InfoTrends, explained: "It is not surprising given the hardware and application trends that drive the development of the printing market. The future of the printing market will be vigorously developing color digital printing media, as well as for color printing and color applications (eg There will be more demand for pigments, which will drive the production of coated paper and digital paper."
As the demand for color printing and color prints grows, there is a higher demand for paper grades. Most papers currently have a brightness between 90-93.5. However, the market demand for this type of paper will slow down, and by 2014 the composite annual growth rate of paper is expected to be -1.5%. In sharp contrast, paper with a brightness of 98 or higher will grow at an annual rate of 15.8%.
In addition, digital paper will also shift towards a larger average basis weight. Paper with a large average basis weight is an essential ingredient in the production of marketing materials. It can be used to produce brochures, annual reports, menus, covers, flyers, direct mail and postcards.
McLeod also said: “Paper mills should pay close attention to changes in the hardware market as they may have a direct impact on paper products and properties.”
It is understood that InfoTrends' survey is aimed at assessing the production of US fixed paper, the scope of application of the product and other key indicators. The report contains historical data on the US 1999-2008 scale and forecast data for 2009-2014.