Newspaper layout visual recognition
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For each readership, each newspaper should present a typographic style with a unique temperament and personality, or passionate, or old-fashioned, or elegant, or elegant.
In a narrow sense, the most direct manifestation of visual identity is the layout. If you want to create a relatively fixed style, you should pay attention to the personality of this newspaper. These features can be reflected in the layout of the color, column, image use and the use of shading, lines and so on.
-- Use color. Different from your own positioning, the color selection will be very particular. Such as "Chutian Metropolis Daily", "Wuhan Evening News", etc., pay attention to the use of their own proprietary colors, carefully screen several more sophisticated colors as the basic color, and then use the relevant colors when using these colors as the axis . The result of this is that the color of this newspaper is very particular, rich and not rigid. If a newspaper does not have its own fixed color, and can not grasp the color law well, the layout becomes a garbage of color. Therefore, the use of newspapers can not be arbitrary, and the uniformity of newspaper color is crucial for establishing a visual identity of a newspaper and improving the grade of the newspaper.
--Columns. The column of the newspaper is very different depending on the positioning of the newspaper. If it is a news-type comprehensive newspaper, its layout design must have a strong visual impact to attract the audience. The relatively fixed column format is conducive to the formation of the overall layout style of the newspaper, and will give the reader a stable and coherent impression.
-- Picture. First, the shooting of the picture should be personalized. This requires photographers to have a fixed approach or have their own unique skills when shooting, so that people can know who they are without looking at the pictures. Second, the choice and use of pictures should conform to the overall style of the newspaper. In addition to the special ideas, how many pictures are used in each edition, the composition and placement of the images should have rules to follow, rather than random.
- Shading, lines. Compared with the picture, the use of shading and lines has been paid less attention in the past. Many people think that in the layout, the shading and lines can be used freely. If the words are loose, you can add shading or lines. They are completely unaware of their balance with the overall structure of the layout. In fact, the effect of shading and lines on the layout can sometimes be decisive. The shape, depth, quantity, etc. of the shading should not be arbitrary, but should be reasonably regulated according to the visual identification of the newspaper, and implemented in the process of forming or editing.
-- Title. For the overall visual planning of newspapers, the production of titles is crucial. On each edition, the title, especially the headline headline, is like the face of the page, which is particularly eye-catching. In general, the removal of too many modifications, concise and clear, at a glance is the trend and direction of the title production, which is one of the most prominent features of Western newspapers. Such a title is also more labor-saving and labor-saving, which is conducive to the formation of the overall style.
-- Font. Most newspapers now realize that the use of fixed fonts is important to the layout. Generally, there is a uniform rule for the use of the title font, but it is also crucial that the fixed font match has personality and whether it is different from similar newspapers. There is a trend now that the headline of the tabloid is in bold and the headline of the big newspaper uses a fine font. If you can break this unwritten rule, you may be able to achieve unexpected results, so that the layout is deeply impressed by the readers.
-- "Leave white." Some people refer to "white space" as the "fourth element" of the layout. But compared with other elements of the newspaper layout, "white space" is the most unappreciated. Many editors can't accept "white space" and think that "white space" will make the layout look empty. In fact, the layout of the newspaper is, from a certain point of view, like calligraphy and painting, it is also a work of art. It should have a certain sense of rhythm and rhythm, and it needs to be relaxed. These can all be achieved by "white space". Appropriate personality with "white space" can become a newspaper layout brand, it is easy to form your own style in the layout.