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Market analysis of children's picture books

Aug 24, 2023 Leave a message

While the times are gradually developing. People's economic power is also increasing, and their purchasing power is also increasing. As an emerging product in recent years, picture books have quickly won the love of Chinese readers and have a broad market. The importance attached by contemporary parents to children's education makes children's picture books have great potential in the picture book market. Marketplace purchases for children's picture books. We divide the picture books according to the age of the child to make it better close to the child's psychological development. It can also better broaden the market purchasing power of children's picture books. The development of science and technology and the times has also made picture books have an assembly line production process in the production and printing process, and there is a good guarantee for sales and quality. As far as the current children's picture book market is concerned, it is mainly imported foreign picture books.
To some extent, the market for picture books has been lost. However, domestic children's picture books are mainly concentrated in a few publishing houses, and more importantly, China's children's picture books lack original power, and are inferior to famous foreign painters and publishing houses in strength and popularity. This is a major disadvantage of children's picture books in China. Secondly. China's children's picture book publishing houses lack famous publishing houses, influential children's painters and famous works. Therefore, China's children's picture book market needs a leading figure to emerge, and develop their own original strength in learning the excellence of foreign picture books. As far as the problem of children's picture books themselves is concerned, the age division of their readers is not obvious, so there is no specific target in children's reading content. There are controversies and inappropriateness in the arrangement of words and pictures, the choice of font size and the choice of color. Whether it is in line with children's reading habits, secondly, domestic picture books are somewhat single in graphic arrangement and book structure, and are not vivid enough. Inability to attract children's interest.
All in all, the Chinese children's picture book market still has a lot of room for exploration. In the majority market for print books, live
Interesting three-dimensional touch books can well mobilize children's interest in reading and enthusiasm for understanding knowledge. Through the vivid color expression and interesting content of the picture book, children can experience the feeling of easy reading. So as to learn some common sense of life and moral cultivation. Children's picture books with adventure themes that tend to be three-dimensional touch. There is still a lot of room for development in the current children's picture book market.
 

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