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Label printing, as a brand new force in packaging printing, has been favored by more and more people of insight because of its huge development prospects and rich profits. With more than 30% of the fast-growing label market every year, more than ten label printing seminars and grand exhibitions every year, as well as China Print 05 in Beijing and Label ExpoEurope 2005 in Brussels, have delivered an indisputable fact to the printing industry. : The spring of label printing is coming. So, how can we seize this great opportunity? How can I make a label?
A label is any label, tag, text, graphic, or symbolic description on a packaging container or attached to a packaging container. The basic functions of the label are: name, formula, net content and solid content, factory name, batch number, date stamp, etc. It is a description of product quality characteristics, safety characteristics, consumption, drinking instructions, and the like. The most important significance of the label in the modern sense is the container effect - a strong and full display of the product's unique and beautiful appearance, using consumers' longing for good things, and arousing the desire to buy!
In general supermarkets and department stores, there are more than tens of thousands of products, and large supermarkets such as Carrefour and Wal-Mart often have more than 30,000 products. So how do you stand out from the thousands of goods and finally complete the sales and create profits? First of all, your products should be reflected in the eyes of consumers to the greatest extent, to transfer your information to consumers, and to create a kind of enthusiasm for who and who is fighting, clearly telling consumers that this is the most Ok, we highly recommend it. It's not hard to find that famous products like Procter & Gamble, Unilever, Colgate, Gillette, and their products will appear in a shelf height of 1.2-1.5 meters or a full-face container, within the entire visual range. It is self-evident that it is full of a single brand. In addition, in the design of packaging, the design of the label strives to be novel, eye-catching, and enjoy the visual enjoyment of consumers, attracting consumers' eyes and inspiring their desire to purchase.
Among these samples, either a large area of spot color, bright and full color; or a harmonious combination of black and white with metal effect, showing an unparalleled texture and noble taste; or a shiny metal effect Plus the uneven surface finish, giving you an unusual feeling!
The bright and lively colors and the black on the paper are fashionable and not too solemn. This unique design has become a unique style of Lux.
The intense color impact reveals a shimmering metallic texture that will surely catch your eye!
When consumers walk in an assortment of supermarkets, tens of thousands of products, each product will only appear in their visual range in just a few seconds. According to expert statistics, when consumption decides to buy an item, if this short time can attract the attention of consumers, then his chances of purchasing this product will be more than 75%. For consumers, not having a good package and attractive label will not attract their attention, it means that no product exists. For merchants, good packaging and design can directly help you shape your brand, increase sales, and protect your investment for a long time! For the printing industry, how can we produce unique and attractive labels?
First of all, we found that those bright and large large-area spot colors are the easiest to form a good container effect; secondly, some unique color combinations, such as Procter & Gamble's Olay series; the third is some glittering metal texture and layered surface Decoration, such as the Procter & Gamble's Sassoon series. Based on the above point of view, the author believes that the label product is not blindly concerned about the delicate degree of the printing network, but should maximize the container effect, and seize the consumer's attention from the beginning. Let's take a look at some examples to see how some successful companies are shaping their brands.
The Pantene series label should be the most complicated. First, it is a gravure printing metal effect. Next, it is flexo printing, silk screen printing and glazing. The glittering metal texture will definitely resonate with the fashionable youth who pursue elegant taste. We know that each printing method has its own unique features. With the continuous development of various printing technologies, every printing method can make beautiful products, but each method retains its own advantages, which is also the other. A place that cannot be replaced by a method. Traditional gravure printing is the best when it comes to metal ink printing. It can print a sparkling metal texture with the most stable quality. Offset printing works best for fine dot transitions. Flexo is a large-area spot color with the most outstanding saturation and consistency. Silk screens are often used for special surface treatments, the base of transparent films, the surface finish of bumps, and Braille. For label products like the Pantene series, printers need to have a multi-functional production line that combines flexographic, silkscreen, gravure and other printing processes. It is best to combine and exchange the various processes. On the one hand, it can meet the production needs of existing products. On the other hand, each process interchange and combination can produce completely different effects, greatly broadening the limitations of your design.
In general, the film of cosmetics is mostly a transparent film label, and the first color group adopts the rotary screen printing method to perform opaque white bottoming printing before the colored pattern. On such opaque white, the color pattern printing can be vivid, even due to the flat opaque white as the basis, the reduction effect of the pattern printing will be more prominent. Hot stamping and cold stamping increase the added value of the product, especially cold stamping, which is more suitable for film materials. Finally, it can be glazed with screen or flexo. Or add a silk screen, do some strong text effect, widely used in crystal beer label. This kind of solution basically satisfies various process possibilities, and according to the market situation of changing and multi-end, the process can be adjusted at any time, and has a very strong market competitiveness.
Ordinary self-adhesive materials, in-mold label materials or some packaged products can be used for simple flexo printing. For these large multinational companies, their products are required to maintain high consistency, no matter which country when the label is produced exactly the same, flexo printing due to the use of mesh sticks to transfer ink, pressure changes and other artificial color difference, saturation The degree of instability is minimized, and the adoption of environmentally friendly inks is best suited to the requirements of these multinational companies.
In developed countries, narrow-format rotary printing, which is dominated by flexo printing, accounts for more than 70% of the entire printing market. However, in China, the current market share is about 7%, and the market's room for development is very obvious.