It is right or wrong for printing companies to follow the market.
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Recently, I heard an industry expert say a phenomenon, often seeing an industry get up very quickly, and it will fall very quickly. The expert pointed out that the main reason is that the industry has followed the market in the past few years.
Follow the market, is there something wrong? correct. When the original capital is accumulated, it is reasonable to follow the market. But the final outcome, following the market, you must constantly meet the requirements of customers, your price is getting lower and lower, and your profits are getting less and less.
For entrepreneurs, they often talk about paying attention to the market, researching the market, and serving customers. But how to put the pulse market and ultimately into the actual decision-making depends on the entrepreneur's mind. Standing in the industry position where the company is located, is it necessary to pay attention to the upstream and downstream of the industrial chain? It’s the truth that the whole body is moving.
There is a printing company in Tianjin, starting from the fast printing shop. When the original capital accumulated to a certain extent, the business manager saw the traditional printing office in the rising period. He quickly smashed the fast printing shop and successively purchased several Heidelbergs. Concentrated on traditional printing. In the years before the traditional printing climax, he made a profit and also made his business overseas. Six years ago, the entrepreneur was optimistic about the development prospects of the Tianjin Hi-Tech Industrial Park, where he purchased high-end industrial plants and opened a digital printing subsidiary. Two years ago, he set out to eliminate traditional printing and aim at label printing. He believes that the golden period of traditional printing has passed.
From simple copy-printing business to traditional printing to digital printing, there seems to be a reincarnation. It's not that simple. From the primitive accumulation of the start-up period to the stage of rapid development, to the new round of digital printing, the author has studied the development of his company and found that every step of the entrepreneur is just right, every step he takes. Put the pulse of the market. Why does he always have such a sensitive "nose" that can smell the "scent" of the market ahead of many people? The author found that he always runs the market. The result of the development of the enterprise is the result of his research on the market and the follow-up of the market. The so-called "Kung Fu is outside the poem."
But how to follow the market is a study. Just follow the market and the final result is definitely not good. For small and medium-sized printing companies, it is your unique character and your unique ability to defeat your opponents in the fierce market competition. The company mentioned above, the printing business is not a "big road", and he later set up a digital printing center because his company is located - there are one or two thousand industrial enterprises around, this printing business The amount of demand is enough for him to "eat".
It is not wrong to follow the market; it is a business that must be done to serve your customers well. The key to all decision-making made by enterprises lies in the “brainstorming” of entrepreneurs—focusing on the market, researching the market, and taking the pulse market. And this is by no means empty talk, it is real. After the accumulation of the original capital, what the company should do is not to fight the price, but to fight the technology, spell the characteristics, specialization and marketing skills.