Inkjet printing popular application - floor printing
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Many years ago, the average floor was just dirt. Then, the stone is gradually used as a floor, followed by tiles, wood, carpets, and the like. These types of floors are available in a variety of designs and designs. Rubber, linoleum and vinyl flooring are now on the market. Markets, stores, restaurants, and other public places have the same needs. These floors are not only convenient for customers to walk, but also play other roles, such as increasing the attraction of a place and increasing the desire of customers to buy. Decorative patterns can make people happy, which enhances consumers' impulse to buy.
Floor printing – The way in which brand and marketing messages are delivered from the foot has changed dramatically. This is a powerful medium for delivering information to the public. Floor printing provides a personalized way of selling for retailers, restaurants, shops, companies or research institutes. Print images can be as good as desired and can be done as needed. change. But floor printing technology is still making progress. In recent years, new materials and applications have emerged, making floor printing a popular propaganda medium. Now it is not only the attention of marketers, but also new application markets such as interior design and home decoration.
To introduce you to the main materials and technologies in the market, we list several companies whose products are mainly floor printing media and materials, including: Avery Dennison Graphics Solutions, Flexcon, LexJet, Mactac, Ultraflex Systems and xpedx.
A major trend in floor printing is that it is receiving more attention from the market, and flooring is being seen as an important way of in-store promotions. Brands are tapping every possible place to attract consumers' attention. We now see many places using promotional floor plans both indoors and outdoors – from Shangchao to wine shops, from large conferences or sports roads to The museum exhibits activity guidelines.
Floor printing is everywhere
One of the most popular marketing methods today is the floor, which is a good explanation because people walk naturally when they walk. Research shows that if marketing advertising is placed in the aisle of potential consumers, the sales performance of the product will be better. The largest application market for our products is retail and walkway advertising.
We also see more and more floor advertisements in Shangchao, but what occasions are suitable for advertising and can be accurately conveyed to consumers? It could be a movie theater or a shopping center. One of the market trends we have noticed is the aisle of hospitals, airports, train stations and similar occasions. More and more people look at their phones when they walk, instead of looking up where they are going, so people nowadays are more likely than ever to see ads on the floor.
Floor advertising is surpassing traditional applications. “Our vinyl flooring materials are now surpassing their traditional application market,” said Steve Bunio, xpedx's wide-format printing specialist. "We are constantly changing. More and more people will go out, go around, look around, advertising will be everywhere, always in front of you. If I go to Penn Station, walk on the stairs See the ads on the ladder. You can't completely ignore these ads, it's right in front of you."
Flexible floor advertising content
The content of our floor advertising is also constantly changing, as the content covered by floor advertising is now changing. We see more floor advertisements are fully covered, and a whole piece of ground is completely covered by the entire advertisement, which is used to promote products in a certain area of the store. This is different from traditional road guidance advertisements, and many areas are advertising on the floor. More and more demand.
Short-term floor advertising applications: As floor advertising can be used in almost any situation, more and more applications are emerging. Special events, such as festivals, are typical applications for short-term advertising. Such activities are very common in the community, and sometimes there are large regional or national events that require floor advertising for the event content. In addition, there is more commercial advertising, and the activities in the store need to promote the products and attract consumers with the gimmicks of the festival.
Interior decoration: A new trend in residential and commercial areas today is the combination of digital printing and interior design. Flooring (commercial grade printable vinyl flooring and carpeting), advances in tile printing technology, commercial wallpaper, digitally printed stretchable fabrics and other innovative products make personalized digital printing easier than ever. This area has not only developed rapidly, but also due to increasing competitive pressures and the popularity of certain markets, especially for printers facing price pressures, the profitability prospects are very impressive. Although the first impression of floor advertising is that it is more suitable for the commercial field, not the residential area. However, many inkjet companies have seen the market potential of the residential sector in terms of the company's growing business volume. Such as car liners, garage floors for car collectors, and personalized flooring for the home. One of the more popular areas is the decoration of the basement and the so-called "independent space for men."
More environmentally friendly materials: Some print service providers and their customers are looking to replace environmentally friendly materials for ethylene, including paraffin products. Although this trend has not yet spread across the country, some customers are looking for green solutions.
Carpets and other materials: Flooring and other floor coatings are also constantly being updated. End users can make a thematic change to an area, or turn a floor into a basketball court, football field, and any other imaginable place. Flexcon also noted the market trend of printing on carpets - and developed the Flexmark OV6604 material, which is 23 mils thick and used as a carpet after stacking. "The carpet is soft, so people will feel trapped when they step on it. Considering the people wearing high heels, our materials are stronger and have a bumpy pattern to avoid wrestling.
Outdoor floor decoration: Of course, floor printing is not limited to indoor use. But outdoor floor advertising tends to present even greater challenges, such as wet weather and fading of light. However, printers and their customers are expanding market opportunities for outdoor applications. Outdoor advertising has become a very important part of the market, especially in pedestrian aisles or on concrete walls. There are now many digitally printable products that are durable enough to be fully personalized. The print service provider opens a market where traditional technology can't get involved, such as stadiums, large event floor decorations, and parking lot ground ads.
Another new technology that emerges from ground decoration: underwater decoration – refers to the ability to print and sink into swimming pools, ponds, fountains, fish tanks or other water-related occasions. Recycled gaskets are compatible with solvent-based, Latex and UV inks (UV liquid composite is recommended). Once printed, it can be easily positioned by hand or pool brush. The product is very flat without the use of tape or adhesive. Finished fixing. Previously, if you wanted to print a university logo on a pool mat, you had to print on the pool mat. Or if you put pressure-sensitive waterproof vinyl in the pool, you must drain the pool water to make sure the seal is intact. Now, there is no need to worry about it. Because the material density is higher than water, it will sink to the bottom.
Using all modern materials available on the market today, floor printing can be adapted to a wide range of environmental conditions and is suitable for short or long term applications. Print service providers are no longer tied to technology, including their customers, and now they can start marketing from the ground up. The right combination of materials, technology, people and imagination can turn any floor into a medium for information transfer.