In 2009, the printing industry showed 9 trends.
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The international financial crisis that began in the second half of 2008 has been more than a year now, and the world economy is becoming increasingly global In the era, facing the economic recession that has not happened in a hundred years, it is difficult for any country or industry in the world to be immune to it. China's printing industry has also suffered the most serious impact since the reform and opening up. Its performance characteristics: First, printing export orders fell sharply, especially Guangdong's printing export orders fell 20% to 30%. Second, the economic benefits of enterprises have fallen sharply, and corporate profits have generally fallen more than sales. Third, packaging printing declined more than publishing printing with exports; in publishing and printing, newspaper printing showed its first decline since the reform and opening up. Fourth, SMEs are more affected than large-scale enterprises, and enterprises in the eastern region are more affected than those in the central and western regions. Fifth, the sales of printing equipment and equipment fell more than the decline of the printing industry, with the printers falling more.
In the face of the international financial crisis, China has adopted a package of policies and measures to effectively alleviate the impact of the crisis on China's economy, and the overall economic situation has rebounded. As an important sector of the cultural industry, the printing industry in general showed a trend of rising against the trend in 2009. Its development trend is basically in sync with industrial output (GDP), but its development is unbalanced, its foundation is not strong, and its stability is unstable.
The volume of newspapers was affected by the international financial crisis and the impact of new media. After the decline of 2.4% in 2008, the printing volume of major newspapers in the first three quarters of 2009 still showed a downward trend, and some declined much.
The output of printing equipment (including copying machinery) decreased by 45.8% in the first quarter, by 27.1% in the second quarter and by 51.7% in the third quarter.
According to the China Printing and Equipment Industry Association, in the first half of 2009, the economic benefits of 30% of enterprises increased by 10% compared with the same period, and the economic benefits of 70% of enterprises decreased by about 20%. The export impact is even greater.
Based on the above data, it can be seen that the development of the printing industry in 2009 has the following situation.
Situation one
Government preferential support policies help enterprises overcome difficulties
In response to the international financial crisis, the state has introduced a series of support policies and measures, especially for cultural enterprises. Such as increasing the export tax rebate rate, adjusting the tariffs on imported equipment, reforming the value-added tax, publishing and printing enterprises to enjoy preferential policies for cultural enterprises, lowering the investment threshold for Hong Kong and Macao, preferential policies for investment in export printing enterprises, and credit support for SMEs. Enterprises have played an important supporting role in passing the crisis.
Situation two
Maintaining growth and promoting employment as the main tone of the year
Local governments have taken measures to minimize the pressure on dismissed workers to the society. It is a feature of the printing industry to cope with the international financial crisis. According to the statistics of the annual inspection, the number of printing companies has only decreased by 186.
Zhejiang Wenzhou printing industry is the most concentrated area of private small enterprises. In the face of the international financial crisis, they adopt a strategy of first shutting down the industry and stabilizing employees, and then looking for opportunities to carry out diversified operations and open up markets. From January to September 2009, its economy began to rebound and it is expected that its output value will remain at the level of 19 billion yuan in 2008.