In 2009, the global digital printing market will reach 2.4 billion US dollars.

In 2009, the global digital printing market will reach 2.4 billion US dollars.

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Recently, Pira, the world-renowned packaging and printing industry consultancy, published a research report titled “The Future of Digital Printing of Packaging”. According to the report, in 2009, the global digital printing market will reach a value of 2.4 billion US dollars, which is mainly due to the increasing demand for short-run printing and personalized printing. In particular, the report points out that by 2014, the output value of the digital printing and packaging and labeling markets is expected to nearly triple, reaching $6.8 billion.

In this research report, Pira pointed out that the rise of on-demand printing and the implementation of corporate spending reduction programs have boosted demand in the digital printing market. In addition, Pira's research found that investing in digital technology can make printers a print service provider and extend their range of services from traditional printing to other areas.

The report also pointed out that while the number of flexible packaging products continues to increase, the market for folding cartons has shrunk in recent years. This phenomenon is very worthy of attention.