Improve the printing process via the internet
We are a big printing company in Shenzhen China . We offer all book publications, hardcover book printing, papercover book printing, hardcover notebook, sprial book printing, saddle stiching book printing, booklet printing,packaging box, calendars, all kinds of PVC, product brochures, notes, Children's book, stickers, all kinds of special paper color printing products, game cardand so on.
For more information please visit
http://www.joyful-printing.com. ENG only
http://www.joyful-printing.net
http://www.joyful-printing.org
email: info@joyful-printing.net
Like any other market, the printing industry must first try to figure out the consumer psychology, clarify what the market needs, and then rationally arrange production and conduct business according to these requirements.
In the US printing market, advertising companies are always ahead of change. Printcafe has always focused on advertising companies. They found that advertising companies are closely connected with customers, suppliers and the media, and their marketing strategies change with public relations, market and media performance; they demand more comprehensive The service is more aware of the importance of the Internet to B2C and B2B, and the manuscript is becoming more and more digital; and at the same time, collective creation, cross-media publishing, and digital printing are becoming more and more obvious. For these companies, networked content management and cross-media publishing are key to branding.
To promote, to improve the efficiency of the core business of the enterprise, to reduce the production costs, media costs and time, to manage and publish the company's information under a unified coordination (this information can be printed, but also other mass media) is a very Competitive choice. In addition, the total number of printed products in the world is rising, and the printing volume of a single print has been declining. With the personalized trend of the audience, the communication is becoming more and more personalized. In order to reach the target consumers, the content production is also promoted in a 1:1 way. It is believed that printing and distribution will follow up soon. To cater to this trend, printers must address the growing issues of short-run printing, cross-media information flow management, and networked content management, and the accompanying services will be an important weight to attract customers.
Regardless of whether the Internet is popular, an undeniable fact is that this is an important tool to help printing companies achieve these goals. Nowadays, the business of many printing companies has been integrated into the Internet. It is an indisputable fact that the originals are received through broadband. In addition, remote proofing, remote manuscript modification, and even the new mode of operation sent to the network factory by the British “PRINTING.COM” through the street shop. Correspondingly, the processing is becoming more and more digital, networked and integrated, and the organization and delivery of information has evolved from a single page to a database. The database can be used in every process of printing, and the content in the database can be published across media in different versions, customized, and personalized. In this case, content processing is also becoming more diverse, including online collaborative production, meta-desigh (meta-based processing) editing, content, media and digital asset management, cross-media manuscript delivery, and more.
Provide personalized service
B2B and B2C play an increasingly important role between printing companies and customers. Through the Internet, printing companies quickly and directly reach customers and suppliers, choose the right quotation, sign the intention agreement, receive the order, see the job status and so on.
The trend in the printing industry is that printers, publishers and the media are all moving online. When everything is done in "virtual", service becomes the key to success. Now, as you can imagine, you can find the right service online. Many companies also outsource these to Internet companies, who are tailor-made for an electronic platform. Compared with domestic enterprises, it is still large and complete, and the network sector is still in an embarrassing situation of not making money and being isolated. As for the e-commerce platform, there is almost no way to talk about it.
As in the international arena, the biggest challenge facing domestic printing companies in B2B is how to establish an effective system between customers and content. At the beginning, everyone thought of e-commerce. In fact, just through the virtual online world is not able to attract people to sign with you, so the US Internet has begun to shift to customer service, in order to respond to customer requirements quickly and accurately.
In terms of B2C, in Taiwan, the United States and other places, online printing has been successfully applied. Customers place orders online and complete the printing work according to customer requirements. It is believed that with the development of related technologies, B2C must be more humane and more practical, and the system will recognize him the next time, and provide relevant advice and services for him. It’s like Amazon’s online bookstore, bought a book, and next time you go online, a book plan for you is already ready for you. Personalizing services to customers has become an important task for the Internet, and in digital printing and on-demand printing, the Internet is a long-term dance.
Created conditions for cross-media publishing
Nowadays, the relationship between the printing industry and the Internet is very different from the previous ones. They are not replacing relationships, but cooperation. Cross-media publishing is an example.
Usually HTML used in web page creation is to extract content from the label, so that the reader can see what the author wants to express; XML retains the skeleton and content of the label. HTML can be used as an XML web page output module, XML and different modules to form different database processing systems. Now that the HTML-based Internet (World-Wide-Web) is just an information network, XML has flooded the world's messy, impromptu HTML data into a circle of data structures, turning the global information network into a global database (World- Wide-Database). XML will eventually enable interaction between all computers, database exchanges, and more.
XML uses a human-readable "tag" to indicate meaning and wrap data, which is more affinitive than previous data formats that only computer can understand. Another great thing about XML is that it provides the conditions for parallel operations when the system changes. If Java can be considered an open software system, XML is an open data format that can be unimpeded on the Internet.
This cross-media publishing is made possible thanks to the XML tag and custom features. Just like building an XML library, first create a library management module. This module will help you search for all book title tags, or author tags, and then help you to give you the entire book from the content tag. . If you have a PDF module, you get a PDF e-book. Imagine a newspaper's asset management system (assetmanagementsystem) using XML as the data format in the workflow. When the reporter sends the manuscript, it is stored in the XML format in the database. The editor uses the editing module to find the desired article through the "Summary" tab, using the group board module. Make a layout. Website editors use the same editing module to edit and use the HTML module to create web pages. The data department uses the database module to build the database; in the future, the reporter can find the material for the publication from the database; the novel department uses another module to combine the serial columns to publish the book. The same data is re-purposed.
At present, cross-media publishing is in full swing in China, and is highly sought after by publishers and newspapers. It is a challenge for traditional printing companies; it is an opportunity for printing companies with this service.
Improve process flow
Just like the big waves, the Internet market is in a downturn, and it will eliminate a group of enterprises. In turn, the rest is vital and marketable.
The transmission of digital originals in the United States was once the world of three companies: WAM!NET, DigitalArtExchange (Digital Art Delivery), and Vio. However, with the increasing popularity of broadband such as DSL and cable networks in the United States, GroupLogic stands out. Under the software MassTransit, the company can almost completely replace the work of the above three companies through the Internet. This software supports file transfer and email annotation. And remote proofing.
Sprockets in Boston offers a range of Internet workflow software. In addition to sending originals and remote proofing, they also provide a platform for collaboration, such as a discussion room for a job, a work log, and job management. Users can also manage and track work orders, calculate expenses, and find and consult on a job. This software is for the prepress department. Convoq.com, based in New York, also offers similar services. With the software TeamSpace, users can discuss, proof, modify, and more.
For the growing SOHO family, they want to quickly manage digital prints over the Internet, providing them with a fast, secure and accurate service is a huge challenge for US printers. Currently, Creo's In
Site has been relatively successful in this regard. InSite is an Internet-based software system that allows customers to upload or download job and job data, remote proofing by multiple users, collaborate, add annotations and comments, and more.
However, remote proofing is the most advantageous of all Internet printing businesses. In this regard, there is demand in the market and the technical difficulty is not great. At present, the better one is Real Time Image's Real.
The Time Proof solution, which is based entirely on the Internet, does not require additional application software and is available on the Real Time Proof.com website. Its characteristics are summarized as follows:
1. High-resolution image display without compression.
2. The plate making process is a comprehensive cooperation online and offline.
3. Support various file formats.
4. Rapid transmission on the Internet, regardless of bandwidth and file size, several gigabytes of high-resolution data can be viewed in a few seconds using dial-up Internet access.
5. The color is real and reproducible, and the four-color value can be quantified.
6. Ease of use, install the plugin, you can enable it.
7. Cross-platform, available for Mac/PC, and IE/Netscape.
8. Security, data is protected by the highest level (128bit).
Building a better business environment
The new generation of business environments will be digital, networked, and share business information through shared technologies. This means sharing a business standard, complying with common production regulations, and clarifying the steps so that all parties involved can communicate with each other accurately.
At present, the concept of "smart" service has been proposed abroad. This smart service is based on industry standards, adapts to the environment and optimizes the printing and business process, and can be customized according to customer requirements. The Internet is the most powerful tool for realizing this kind of smart service. Compared with other traditional industries, the printing industry has more advantages in marrying the Internet.
As for how far the Internet can help printing companies go in business, the following are some of the expectations of foreign experts:
1. Provide a company's Internet interface to all people, including groups and individuals, to facilitate the accurate and timely access of the company's first-hand information.
2. Assist in business activities. In theory, any sales-related activities can be carried out on the web, including marketing, introductory, training programs, press releases, and even downloads related to their own businesses. At this point, German printing companies have done a good job. Both Heidelberg and Manroland have news downloads (including WORD files and high-resolution pictures) for traditional media. If you want to participate in the training, you can find all the relevant data online. It seems unlikely that the press will be sold online, but a detailed description of the press can be found on these websites. If you are not satisfied, fill out a form on the Internet for a certain aspect you need, and within a few days, the shipment will be delivered to you. On the other hand, domestic print websites, self-speaking, and no interaction, how can they attract customers in the vast network?
3. Establish a database of sales throughout the company's local area network to centrally manage sales information, including real-time information on plans, processes, and sales. Salespeople can use this network to extract sales information, training plans, sales targets, and overall progress.
4. Establish a unified customer advisory system. The customer sales service representative establishes customer-related information through the Internet and tracks the customer's job.
5. The processing of the original can also be done via the Internet, such as proofing, correction, content management, etc. can be done online.
6. Technical support via the Internet. Customers and employees can not only download company instructions, technical information, product data, etc., but also download related software and upgrade software online. Since there are quite a lot of software for the printing process abroad, it is very important to have unified management and technical support for their customers.
7. Establish a networked raw material supplier database, comprehensively manage these suppliers, and let scientific data analysis guide purchase behavior.
In general, it is to make the Internet a more effective communication tool. To meet the growing needs of customers, printers must integrate their products and services through the Internet.