How to "three industries and four" in the printing industry
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The four characters of the three industries are the ones of the industrial transformation policy planned by the Ministry of Economic Affairs this year, which means “manufacturing service, technology and internationalization of service industries, and industrialization of the industry”. Through this industrial structure optimization policy, Taiwan’s sluggish atmosphere has been injected into a strong shot to create a rich economy. The appeal of this industrial economic strategy coincides with the recent transformation strategy of the printing industry.
After digital technology is becoming more and more popular and close to the lives of consumers, everyone's expectations for "services" are getting higher and higher. As far as the printing industry is concerned, the digital technology produced on demand makes printing more intimate (because it can be reduced, customized, more efficient, and the convenience of procurement is also improved), but the gap between enterprises is also different. Unconsciously, the contraction is narrowing, and the domestic demand market cannot expand, and the competition between the printing industry is more intense. The so-called manufacturing service is how to turn from the thinking of manufacturing and processing to the service industry. The first thing to change is to think about what kind of investment, transformation, and service strategy should be taken from the customer's perspective to meet future market demands and take into account corporate profits. Printing companies can think about the gap in the supply chain with the concept of "full product life cycle", and solve problems or innovations from the aspects of "customization", "derived services" and "combination of different industries". The so-called innovation involves a wide range of aspects, such as strengthening the planning ability of products, the affinity of design, the combination of different materials, and even the integration and mergers and acquisitions of services in different fields, and strive to innovate and change services. For example, the pre-press American typography design service can be extended to the media content production so that the customer's published content can be seen through different carriers, creating a higher service value, and the future printing and research center will gradually integrate the software to Vision develops graphic content for the main body, and combines the creativity of production, government and research to inspire new directions.
Increasing the efficiency and quality of services through the investment in digital technology equipment is the "service technology" that most industry instincts now recognize. It is also not the case that the industry directly equates digital printing with this. Digital printing equipment investment is one of the means, but the key to success should be the judgment and decision-making of the big environmental market trends, the entire production line, management and service systems, and even how to apply these digital technologies to create new business models. . Knowing how to apply digital technology to integrate and optimize printing services, even the traditional lithography industry will have a good profit margin. Take digital network printing companies as an example to lock in small, on-demand, real-time market growth potential. By developing automated programs, auto-checking and grouping capabilities, and importing ERP, internal control is guided to a more precise e-degree and enhanced network connection. Single service function. In addition, digital technology also provides a variety of solutions in the printing process, regardless of logistics, power saving and media content innovation, etc., can be synchronized, standardized, so that the printing industry is more optimized in the process, and provide High-quality services such as technology and internationalization.
The traditional industry specialization is to build a niche for industrial transformation and to revitalize the entire industry in Taiwan. Taking the tourism industry as an example, after the opening of Luke to Taiwan, as the number of people climbed, the government began to pay attention to Taiwan's tourism-related industries and strengthen the soft power of the industry through innovation, cross-domain integration, new market access, and new culture. The introduction of aesthetic elements and other methods has enabled the “traditional” industry to regain its kinetic energy and transform itself into an industry with “innovative vitality” and even integrate with tourism factories to expand additional benefits. It can be proved that the printing industry can also start from soft power, activate creative design, product processing and diversified services to expand product and output value benefits. In terms of current consumption patterns, customized personalized products emphasize consumer perception and recognition of products, and the printing industry should continue to move toward this goal, allowing consumers to experience “quality” and even do To further "sensibility", and with the combination of exquisite and environmentally friendly concepts, fully integrate with various industries, and gradually form the overall impression and characteristics of Taiwan's printed matter, so that Taiwan's printing can spell a day in the international market.
For the government to have this kind of beauty and determination to attach importance to the transformation and upgrading of traditional industries, I believe that the industry is sincerely supportive, but also hope that the government will understand more about the actual needs of the industry, and more pragmatic planning of specific subsidies to arouse the power and determination of the industry, the entire country. Economic development can be activated. At the moment when the printing industry's traditions and innovations confront each other, how to find out the first-line vitality to move forward is not just to slogan, but to learn more is the king.