How to maintain a competitive edge in the field of packaging and printing
We are a big printing company in Shenzhen China . We offer all book publications, hardcover book printing, papercover book printing, hardcover notebook, sprial book printing, saddle stiching book printing, booklet printing,packaging box, calendars, all kinds of PVC, product brochures, notes, Children's book, stickers, all kinds of special paper color printing products, game cardand so on.
For more information please visit
http://www.joyful-printing.com. ENG only
http://www.joyful-printing.net
http://www.joyful-printing.org
email: info@joyful-printing.net
The printing industry used to have not changed much in five hundred years. But now everything is changing dramatically. These changes are particularly evident in the packaging and printing industry, where new technologies, new markets and new competitors are questionable: who will print the packaging products in the future and what will they print?
Packaging has huge business opportunities in the printing market, and compared to most commercial printing applications, packaging printing is growing at a rate of about 5% per year. It's no wonder that packaging printing is considered to be the savior of many commercial printers who have been defeated in the fierce competition, and is also seen as a safe bet for further development of the established packaging manufacturing industry.
But for commercial printers who are in desperate need of more work and more compensation, is packaging really a simple solution?
Of course, he is indeed a huge business opportunity. Obviously because of this huge scale, it is difficult for global research organizations, private companies and governments to have a consistent consensus on the scale of the global packaging market. Estimated volume gaps are up to 50%, and the reason for the gap is often due to the fact that each other defines a real packaging product that is very different.
In 2005, the global packaging market (excluding labels) had a market capitalization of $477 billion. (The global label market is also difficult to predict, as the label industry tends to calculate its market share by the number of square meters converted, not the amount. However, according to the average estimate, the total label market value is almost $70 billion. .) At the same time, packaging is indeed growing, and this is undoubted. Since 2004, the global market has grown at an annual rate of 4.3%. By 2011, the average growth rate is even expected to increase to about 5%, but these are only average data, and growth rates in some regions (such as China, India and some Eastern European countries) are expected to exceed 100%.
For the printers who are eager to expand, this is undoubtedly a good news, because the packaging industry is mainly a printing-related industry. Packaging consumption is growing rapidly and will continue to grow, and the demand for printing services will also grow rapidly.
Increase $15 billion annually
A survey of the global packaging and printing market confirmed this data. In 2005, the world's packaging printing output value reached $ 216 billion. Such a healthy market is expected to reach $291 billion in 2011, with an annual growth rate of over 5%. The above amount still does not include the label. If the label printing market is taken into account, the value of the global packaging printing industry this year may be around $300 billion, and will increase by $15 billion next year.
This is good news
The good news is that these hundreds of billions of dollars are not easily accessible to anyone! So far, packaging printing is the most competitive printing industry you want to enter.
First of all, these seemingly eye-catching growth data are not likely to occur in Europe or the United States. The European market is huge, but actual surveys show that this is also the slowest packaging market in the world in the next few decades. European printers will also try to maintain their market share in a fiercely competitive environment.
So the actual growth opportunities will appear in other regions. Mainly those areas with the fastest growth in gross domestic product (GDP). In order to quickly grasp the huge business opportunities, you may have to travel to the local area. But if you want to get new opportunities that are interesting and have the potential to grow significantly, you may be promising in mature markets such as Europe or the United States.
The consumption of packaging is directly related to GDP per capita, and the role of emerging markets in the global economy continues to change at an alarming rate. According to The Economist magazine, co-production of emerging economies now accounts for more than half of global GDP. At the same time, according to the World Bank, China’s per capita GDP has nearly tripled in the past decade. A large amount of information also predicts that in the next 10-15 years, the GDP of parts of India will have an amazing performance.
To enter a market and continue to defend the market share requires a lot of courage, foresight, knowledge and funding, but it is not an impossible task. If you can start from scratch, the chances of success are even greater, because you won't be bound by production techniques that are inappropriate and unchangeable (not yet paid), which is of course the advantage of the fast-changing packaging world.
Psychologically, of course you should start from scratch or restart your packaging, because it is no longer the same as in the past. And that's exactly what you need to get used to and adapt yourself.
In the race to pursue the world's major packaging buyers, the heavy burden of investment costs creates demand among manufacturers/printers. Keep in mind that investments in printing/packaging technology often create a financial chain reaction, because large-format printing requires a large-format device that is constant, whether it is pre-press or post-press production. Wide format presses are often useless if they are not equipped with a wide die-cutting machine.
We expect new competitors to emerge, as well as a new and unexpected number of practitioners among global suppliers. The reason they will emerge is that they can attract the investment power they need, and because they often need to bring raw material production to market and combine it with safe and long-term growth expectations. But the main reason for their entry into the global packaging competition market is their vision and early adoption of new manufacturing technologies with great potential.
The ownership of all the powerful international brands at the top has a more or less impact on every move of the printer. This means that the printer's existing packaging equipment, and even process knowledge, may be eliminated overnight.
Move with the customer
If you want to succeed in the packaging and printing industry, you must be as fast as your customers, and you have reason to believe that your customers are progressing like lightning. You must take appropriate measures in technology and in the region.
It is not enough to have your packaging and printing companies have first-class production equipment. As a successful packaging printer, you should be closely linked to the packaging purchase brand owner through a network partner. You should be a flexible and timely logistics service manager to maintain the competitiveness of brand owners. Major brand owners want their suppliers to offer solutions rather than more job opportunities. This will fundamentally change the way print owners see production and what kind of employees they hire. Excellent printing skills may not be as important as having a good business mind.
Of course, you will continue to work on printing, but the actual printing will gradually decrease in your turnover. Your production line will gradually evolve into a mature packaging unit, perhaps operating independently, taking orders from customers in a timely manner, and adjusting production schedules yourself to get the largest invoices per unit of time. But you have to prove that you are better than the competition in terms of innovation, reliability, quality and cost-effectiveness. There will also be very mature tools to measure your overall competitiveness day by day. You must win the opportunity to appear in the supplier's green list.
Drupa's answer or ask a question
At the upcoming drupa2008, you have the opportunity to research and benefit from many solutions. Drupa2008 is the world's largest exhibition of print art industry. Compared with its large sister exhibition, Interpack, there are actually many people who think that the former is better at showing new packaging and printing technology than the latter.
Visit drupa and look for any opportunities that can help you dramatically improve your production capacity, so it's important to delve into the market's leading manufacturers of sheetfed offset presses. With a significant increase in printing format and a paper size of approximately three square meters, he will bring more production vitality to your packaging and printing plant. By adding a fully automated plate processing system and the ability to control a variety of spot colors, you will be more interested in packaging industry solutions. The use of standardized printing in different forms is a must for the packaging and printing industry that needs to ensure overall color consistency. Color is the brand of packaging.
Learn how digital printing technology can greatly enhance its capabilities and print quality, but don't forget to learn more about the recent results of offset and flexo press manufacturers – you will be pleasantly surprised by the economical short-run printing.
A smarter data exchange system can not only be compatible with JDF, but the integration of the printing house with the world means further to the ultimate goal, that is, your press will eventually become the printing press needed in the global printing market network. And accept or reject orders from the global market, regardless of day and night. Find out which tools can be used more conveniently, and work calculations quickly and reliably, which instruments will tell you in time what work will make you profitable, and what work will cause you losses!
Reduce waste materials Simple money-saving tools?
Reducing costs in drupa2008 may be an important issue, as several recent studies have pointed out that many printers simply throw money out! The amount of wasted by many offset printing equipment is almost 5%–7%. For most printers, this represents the difference in profitability. This waste is actually totally unacceptable in any other industry.
We have good reason to seriously research and develop technologies that can significantly reduce waste. As production cycles become shorter and jobs need to be prepared more frequently, disasters can creep down to the printers, and they can't take the right actions right away! The profit of package printing is completely not allowed to waste the waste generated by more than a few seconds after the start of production.
HYBRID printing technology may be the most promising way to improve printer productivity, as it allows multiple complex (and more profitable) jobs to be performed simultaneously in a single operation. Today's HYBRID presses can be combined with two printing methods, and we will soon see HYBRID devices in more various printing stations. They are able to combine advantages such as flexographic printing, offset printing, screen printing, gravure and different digital printing techniques (high output inkjet printing). They will undoubtedly push for newer and more efficient drying techniques than today's presses.
But this may be just the beginning of HYBRID technology. Future packaging presses, or let us more accurately call them inline packaging processing equipment, they can combine different substrates as needed. They can print on any material, from planks to ultra-fine plastic films or foils, to laminating, glazing, hot and cold foil stamping, embossing, integration of individually manufactured devices such as switchgear; they can Die-cutting (even digital printing in variable formats, laser-cut); they can be indented, folded, glued and assembled. They are even transported and packaged and deliver detailed invoices when work is complete. Some analysts even suggest that they should fill and seal certain non-food products.
The advantage of HYBRID technology is that he can combine maximum productivity and flexibility. Modern direct servo drive technology and ultra-efficient automatic inline quality control methods allow different processes to work in tandem with each other, while virtually no so-called downtime. The embarrassing fact is that even the current printers with good equipment, the goal is to accept customers' requests for on-time delivery, and often need to face the downtime of the press over its total production time.
Another embarrassing fact is that most presses are at rest during the night, just like the owner of the machine. Huge capital investments often fail to achieve half the productivity of the machine. These conditions also increase the time that can be reduced, slow down the equipment's renewal schedule, and keep the printer's technology at a low level that is sometimes dangerous. For many packaging printers, increasing machine uptime is the first step to getting more profit.
Be the first unique innovator
But if you want to be truly successful in the packaging and printing industry, you should constantly look for the latest methods and be the first to try, or at least understand and evaluate groundbreaking and groundbreaking technologies. In the packaging industry, technology has developed rapidly and become an innovative solution that is eager for. The manufacturing method can be considered by a printing method.
First and foremost, you should take advantage of current existing equipment to increase the value of your packaging. Although you are a regular bar code printer, why not learn to print other types of bar codes, such as hidden security codes, QR codes or other two-dimensional printed data carriers, which can increase the value of your product, but it does not actually Increase investment costs.
Study how holographic foils can be combined with printed images to explore the use of the latest optical and hidden security markings, which can be added to printing inks to achieve anti-counterfeiting effects. Try to understand the secrets of special inks containing microencapsulated perfumes that produce color changes as temperature changes. Also learn how to print on different plastic surfaces. About 40% of all packaging materials are based on plastics, and the growth of plastic materials is faster than any other packaging material.
Printed electronics will change everything
The next step will be to print electronic devices. The packaging industry will soon enter a new era, using the era of RFID. According to the survey, more than 400 billion RFID tags will be used in consumer goods by 2015, making the global RFID market worth $25 billion. In the end, RFID tags will be seen on almost all supermarket goods. They will reduce the cost of brand owners and retailers, and improve consumer service by increasing product availability and faster checkout times.
The trillions of labels will be used each year because each retail package will have a separate RFID device (with antenna), a laminate produced on the package by the printer, or printed on the package with conductive ink. Printed electronic chips are coming with RFID circuits, and mature digital micro-inkjets or the latest flexographic printing devices are used in HYBRID printing.
Several other hidden printed electronic product codes are currently being developed. Printed electronic price tags are also expected to be forthcoming. They can change price information on the package based on weather, time of day or demand. But this is just the beginning of a new era in the packaging and printing industry. Printed electronic devices will continue to evolve with the advent of lower cost flexible printed screens. These displays may appear in consumer packaging faster than you expect, and clearly tell you the true content about quality. After a few years, they may develop into casual screens that will play in the language of your choice. They are most likely to be portable ads (perhaps with sound), which can pay for the packaging! The power supply is provided by an integrated printed battery that is automatically produced on the press.
Authentication, tracking and anti-counterfeiting methods are also very hot topics today. Any packaging printer who has specializations in these technologies will have a very promising future. Just look at the pharmaceutical industry's annual loss of nearly $40 billion due to fake drugs. Effective anti-counterfeiting packaging technology can save a huge amount of money, and provide opportunities for printers who want to understand the fast-changing printing industry to open their eyes and create great growth opportunities.