How to adjust the digital printing market under the current economic situation
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The rapid development of digital printing is the trend of the times, and may occupy half of the entire printing market in a few years. Enterprises must decide how to invest in equipment based on their own strength and market changes. For powerful printing companies, they can purchase advanced digital printing equipment at one time. When purchasing, you should pay attention to selecting digital printing equipment that is compatible with the needs of the enterprise, reliable in quality, and will not fall behind for a long time. This kind of equipment can print long version of the live, or print short version of the live, to achieve one-stop service, improve equipment utilization and increase profit return. For printing companies with limited financial strength, they can use digital technology to transform and upgrade existing traditional printing equipment. For example, using digital technology to transform the ink supply system to better achieve ink presets; using digital technology to transform existing sheet-fed paper feed systems to achieve shaftless drive for paper feeding and printing; add registration and quality control System to improve printing quality and efficiency; use digital technology and new technology to transform and upgrade the drying system of traditional printing equipment, improve drying quality and reduce energy consumption; modify ink supply system, water supply system, gas supply system and heating system to reduce pollution , energy saving and consumption reduction.
There is also the overall quality of digital printing products is not as good as traditional printing. Breaking through this bottleneck must start with equipment, technology, technology and talents; strengthen talent training and improvement, improve quality; strengthen management, and continuously improve the quality of digital printing... As long as it is taken seriously, digital printing catches up even beyond tradition The quality level of printing is entirely possible. As long as the "same quality and low price, the same price and good quality" is achieved, the market for digital printing will naturally expand rapidly.
1. Boost confidence and get involved early. It is undeniable that the current and future period, due to the lack of optimism in the objective economic situation and its uncertainty and unpredictability, the external environment for the development of printing enterprises is not ideal and relaxed. The company has passed the 2008 financial crisis, and it has encountered the European debt crisis. The labor costs and material costs of the printing enterprises have risen sharply, resulting in high production costs. The printing wages have been surging in the ultra-low position after years of continuous slippery; the printing market situation of oversupply will exist for a long time, which will inevitably result in The idleness of production capacity and the reduction of production efficiency; the lack of funds for enterprises and the high cost of financing... In this case, many entrepreneurs have low confidence and can’t help. In the period when digital printing is vigorously developed and coexisting with traditional printing, enterprises must have a long-term vision and not be intimidated by the current difficulties. They must stand up and rush forward, intervene in digital printing, adhere to practice and experience, and occupy the numbers. The commanding heights of printing. Which company does this, which company will win today, tomorrow and the future of the printing market.
2. Combine the actual and continue to practice. Digital publishing will inevitably lead to changes in printing technology. On the basis of expanding traditional printing, printing companies should actively adopt digital technology and network technology, transform the printing process, vigorously develop digital printing, and improve the diversified and personalized service supply capability for consumers. First, we must take the initiative to digitally transform equipment, such as accelerating the development of computer-to-plate (CTP) technology, phasing out traditional prepress preparation and plate making systems; purchasing appropriate digital, intelligent printing presses and corresponding post-press binding equipment. , digital printing is implemented. Second, it is necessary to implement comprehensive and broad digital printing. That is, the digitalization of the printing process mainly includes the collection of digital images, digital imposition, digital proofing, digital printing, and postpress processing of prepress control; digitalization of printed content, including digital printing page generation suitable for network transmission and remote transmission, and establishment of numbers Print content database, store, query, develop and reuse digital resources to serve the needs of other media; digitalization of printing management, including the establishment of printing service network, through automatic quotation, network order, off-site printing, personalized service, Job tracking, etc., to provide customers with more convenient services.
3. Implement green digital printing. Printing companies must implement green printing while implementing digital printing. Both must be developed simultaneously because green printing covers all printing methods. Enterprises must consider resource conservation, energy consumption reduction, pollutant discharge and recycling in the implementation of green printing, and organize production according to the requirements of green printing standards, so that the printed materials meet the requirements of green environmental protection. In this way, green printing is integrated into the digital printing, so that the two highlights simultaneously "effective" for the enterprise.
4. Break through the bottleneck and promote development. China's digital printing is currently small, accounting for only a few percent of the printing market. The reason is that the cost is higher. Operating companies can't see profit returns in the short term, and now the technology update cycle is getting shorter and shorter, companies often wait for the digital printing market to stabilize when they invest in equipment. Digital printing is expensive due to the high operating costs, especially in larger prints of on-demand printing. This has affected the expansion of the digital printing market.
5. Innovative management. In the past, people often said, "Good wine is not afraid of deep alleys." The implication is that as long as the quality of the product is good, the customer will naturally come to the door. In the new historical period, enterprises are not only production units, but also sales units, that is, "good wines should also be often sipped." In the innovative business model, many companies have made useful explorations, such as: chain operations, off-site operations, through digital expansion, digital printing to become bigger and stronger; multi-channel product display, to establish word of mouth and image; extend the service chain, Provide customers with complete solutions to add value to digital printing.