High-end printing analysis
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In the past two years, the term “high-end printing” has become more and more used by the printing and packaging industry. This article explores and analyzes “What is the classification of high-end printing technology and high-end printing”.
First, the development of high-end printing
With the growth of the national economy, the improvement of people's income and living standards, the quality requirements for printed materials have also increased, so the trend of high-end printing products has increased. Especially in the field of high-end color printing, the financial magazines, humanities magazines and travel magazines with the middle class as reading objects are increasing rapidly, which promotes the rapid increase of the proportion of high-end printing products in books and magazines; competition in automobiles, high-end liquor, real estate and other industries. The intensification has led them to increase their advertising investment, and the high-end products such as advertising and packaging have grown by a lot. Therefore, in today's printing and packaging industry, the high-end printing products are an inevitable trend. It is an inevitable result to vigorously develop high-end printing. This is the consensus of the printing industry and the government.
Shenzhen City mentioned in the "Shenzhen Cultural and Creative Industry Revitalization and Development Plan (2 01 1 - 2005)": Shenzhen's development of high-end printing is to use high-tech means to promote the transformation and upgrading of the traditional printing industry, and continue to maintain the most important in the country. High-end boutique printing center status. Accelerate the development of high-end printing industry such as non-printing, color desktop publishing, digital printing, multi-color printing equipment, high-grade printing materials, etc., gradually realize pre-press digital network, multi-color printing, post-printing diverse, automation and equipment high quality series Turn. Bring into play the leading role of leading printing companies, expand creative services such as creative planning, publishing media, art collection, and binding design, form a virtuous circle of printing industry chain, and promote the transformation and upgrading of printing and copying industry from simple processing service to modern service. Enhance the core competitiveness of the industry.
Second, high-end printing
1. High-end printing technology
At the heart of high-end printing technology is C T P technology. C T P is not just a version of it, it is a symbol of the company's concept of digital development. C T P and its digital workflow, gradually realize the integration and automation of print media production, and integrate pre-press, print and post-press processes. Including color management, digital proofing, screen remote proofing and many other new technologies, and even extend the production process that extends to the distribution and sales process, so that the printing business and business system can be integrated into a digitally controlled information system to provide customers with fast and good results. And provincial services. The characteristics of C T P technology itself create conditions for enterprises to achieve high-definition printing and high-fidelity printing in wide color gamut, thus opening up new markets for enterprises, creating product features and realizing profit growth.
2. High-end printing classification
High-end printing technology refers to the use of digital, pre-press graphic information processing, CTP and other technologies to personalize documents and materials, and then use the prepress system for typesetting. For some high-precision and complex prints, offset and embossing are used. , screen printing and other multi-process combination printing technology. With the development of the modern printing industry, the requirements for fast, environmentally friendly, efficient, and print creativity are getting higher and higher. In addition to combination printing, high-end printing also produces many printing methods such as: digital printing, three-dimensional printing, fast printing, green Printing and so on.
① Combination printing. Combination printing refers to the combination of two or more different printing methods, online printing of different printing and even post-press processing, that is, one-time paper (or plastic film and other printing materials) to complete a number of printing processes and Printing method for postpress processing. The combination printing now referred to mainly refers to the combination of different printing methods, which is mainly for the convenience of production and processing, cost saving, efficiency improvement, or in order to meet the requirements of anti-counterfeiting and improve the quality of printed matter, such as for processing certain commodities. Packaging, lottery, etc. use a combination of a variety of printing methods and post-press processing.
Different printing methods have different printing characteristics. These characteristics can not be replaced by other printing methods in many occasions. Therefore, different printing methods can be used to obtain better printing effects, so as to improve the quality and grade of printed matter. main purpose. For example: Some products need to use the low cost and high quality of offset printing. Some products need to rely on screen printing to print a large thickness of printing ink layer and better light resistance. Some products require special printing materials (such as fluorescent ink, UV). Varnish, etc.) to show its special printing effect. In order to meet these special needs, different printing processes are required for printing.
② digital printing. As a new way of printing, digital printing combines the high-tech of today's information age, bringing another revolution to printing technology.
The process of digital printing includes the analysis and design of the original, the processing of graphic information, printing, and post-press processing, which reduces the plate making process. Because in the digital printing mode, the digital stream of graphic information is input, and the digital stream of graphic information is also output. Compared with the traditional printing mode DTP system, the output is not the same. The traditional printing is to record the graphic information output onto the film, while in the digital printing mode, the digital graphic information is directly recorded to the printing material. on. The digital printing machine receives the layout information in digital form. During the whole process of data transmission, the digitalization of the entire layout of the printed matter, the digitization of the simulated negative film, the electronic matching and binding, the calculation of the time, and the amount of data Adapted data processing, preservation of layout data, and use of databases all echo the digitization of modern information. Digital printing has the advantages of strong individuality, fast on-demand printing, low labor, small floor space and resource saving.
③ three-dimensional printing. Three-dimensional printing technology, also known as 3D printing, usually refers to three-dimensional raster printing. It is a principle that simulates the spatial distance difference between human eyes. It records the pixels of different angles and different levels on the photosensitive material, and then combines the grating materials to present the stereoscopic effect and even the virtual reality on the planar image. In this way, people can clearly and clearly feel the wonderful fun of the stereoscopic picture without any tools. 3 D three-dimensional printing technology breaks the static and flat state of traditional printing. The foreground is like a floating picture. The background is like a deep picture. It is dynamic and has a strong visual impact. It allows the viewer to stop and stay in the room. The impression, giving people a true and natural, lifelike, new visual enjoyment, has a high value of artistic appreciation.
The three-dimensional printing has the following characteristics: The image has a strong three-dimensional effect; the three-dimensional printed original can be formed by a design or a scene, and the ink printing is resistant to high temperature; the surface of the printed product is covered with a concave and convex mirror-shaped grating plate, and the panoramic view can be directly viewed. The stereoscopic effect of the picture; the color printing must be carried out according to the plan, to avoid the paper stretching, resulting in inaccurate overprinting.
With the continuous advancement of printing technology and the wide use of new materials, three-dimensional printing technology and its products are currently showing a prosperous scene all over the world. All fields can be applied to three-dimensional printing products, which are widely used in packaging and decoration products. Commercial advertisements, science and education cartoons, postcards, Chinese New Year films, anti-counterfeiting marks, trademark tags, mouse trays, various credit cards, etc.
④ Green printing. Green printing means that printing should have environmental protection awareness. It is necessary to strengthen the printing industry's concept of attaching importance to environmental protection, vigorously promote resource conservation and energy conservation, implement a circular economy, achieve no pollution to the ecological environment, and not cause harm to human health. Printing methods for use and recycling.
Green printing paper, ink and plate are environmentally friendly. The emergence of these new materials has eased the pressure on the ecological environment, reduced the depletion of oil resources, reduced environmental pollution, and solved the international ban on the use of non-degradable packaging materials. And the "green barrier" caused by China's export commodities.
Green printing methods include flexographic printing, waterless offset printing, and the like. Modern digital printing technology is also better than traditional printing in environmental protection. It is mainly through direct imaging of toner and bubbles, which greatly improves the working environment, greatly shortens the printing cycle, reduces manual operation, reduces the consumption of printing materials, improves product quality, and increases the degree of automation work. Since no film is needed in the digital printing workflow, and even printing plates, fountain solutions and developing solutions are not needed, the evaporation of the solvent during the transfer of the images is largely avoided, and the harm to the environment is effectively reduced, and the green color is realized. print.
Third, the prospect of high-end printing
As we all know, the global printing industry as a whole is facing rising costs and being affected by various unfavorable factors such as the impact and penetration of new media such as the Internet. Under this situation, only by changing the concept, vigorously developing the high-end printing market, and vigorously developing high-end printing technology can Promote better and faster development of the printing and packaging industry.