Good communication with customers
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To complete a print, the printer has a lot of time to tell the customer what to do. However, who is the right to guide the printer to the customer, isn't the customer who paid the money always right?
This is not exactly the case for printing. Buying prints is not like buying cans. You can go to the counter to check out the counter by grabbing a pleasing eye on the shelf. Prints are not like pre-manufactured products, they must be custom-made, so customers must be involved.
Business and customer service personnel need to give the right idea when they start to contact customers. For example, in the valuation, "the customer's price must be meaningful if the same print quality can be achieved", otherwise the customer chooses the lowest quotation result. Often, what is not available is a satisfactory product.
In addition, business and customer service staff should convince customers not to consider price as the only consideration for choosing a printing house. In addition to price, there are other considerations, including delivery punctuality, customer service quality, technical capabilities, project management, communication channels, integrity and stable and reliable finances...etc.
Normalization - the right way
Business and customer service personnel should advise customers to provide the same specifications for each one at the time of the price comparison, otherwise the customer will not get the correct comparison. Print specifications should be presented in writing to ensure that each message is the same.
The printing house must also have complete specifications at the beginning of the project. It is not only known that a certain print is two-color, but the two colors. This message must be known even before the printing machine is loaded. How to print the printed things? It is not possible to use the shrink film to be divided into small packages before the shipment.
The use of the printed matter is preferably listed in the description of the specification, otherwise the printing plant may not be able to produce the printed matter that meets the needs. For example, if a printer knows that a poster is to be placed outdoors, it will consider different inks, paper, and glazing materials.
Business and customer service personnel must inform the customer of the time course of each job. First of all, the customer must clearly determine the delivery time, location and delivery method, so that there is time to prepare other necessary delivery information. If batch delivery is required, the printer must also know the correct delivery of each delivery location. Quantity.
At this point, the specifications are complete and the valuation can be completed. The printer can know the time required for each process in the print, and can inform the customer when to send the manuscript and when to see the proof. The customer must be aware of how the customer itself has been delayed in time and the printer cannot deliver within the original time. If the customer has to make a major adjustment after the proof is confirmed, the delivery time will definitely be seriously affected.
Many printers have invested more time and energy in educating customers through the release of news, seminars or meetings. Business, customer service or prepress personnel should be able to clearly and clearly tell customers how to file. How to store, proof and print.
Customers should accept the advice of the printing house. When the customer service staff calls to say that some changes have to be made due to problems in the specifications or manuscripts, and the customer's answer is just "see what you have at hand, try to do it", then the final result is usually only the general quality of the print. .
Therefore, it is best for business and customer service personnel to adhere to the following rules:
"A properly educated customer is thePrinter’s best customer.” (Appropriately educated customers are the best customers in the printing house)