From the desk calendar to the ever-expanding on-demand printing market for book printing
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On-demand printing is to achieve personalized, short-run, high-efficiency prints through digital printing technology according to the needs of different time, place, quantity and content. After the continuous improvement and promotion of digital printing technology in recent years, the on-demand printing market has also developed rapidly, and has extended from the individual on-demand market such as photos, desk calendars and calendars to the on-demand publishing field of books.
At the 16th Beijing International Book Fair, which was closed recently, the “On-Demand Publishing and Printing Boutique Exhibition Zone” debuted and won the applause. The 2009 “Digital Printing in China” Technology Summit Forum held at the same time also set the theme: “New value of the publishing industry: publishing and printing on demand”.
Publishing on demand, the general trend of the publishing industry
At present, the number of books affected by the overall environment is increasing, and the volume of each book is getting smaller and smaller, and the amount of printing of some best-selling books is not enough for the printing of traditional printing, plus the network and electronic carrier books. Rapid development, single-print paper carrier book printing will reduce the printing and printing; in addition, there are two high-growth market on-demand printing market, one is personal book, such as personal autobiography, and parents and children to customize personalized books, etc. One is to submit electronic books for printing via the Internet, which has led to a rapid growth in on-demand publishing. Faced with this new trend, Mr. Dong Tieying, an adviser to the domestic publishing company on demand, said: “The paper book will not die, the number of prints will decrease, and the variety will be a development trend. Demand, need to explore a business model suitable for on-demand publishing development."
Mr. Dong Tieying also pointed out that the traditional publishing mode is to produce and resell first, and the on-demand publishing changes the circulation mode of the book, which can realize the first sale and re-publishing, which will maximize the content efficiency and greatly benefit from reducing inventory and avoiding waste. Conducive to the transformation of the business model of traditional book publishing units.
First, on-demand publishing can maximize content benefits and facilitate the transformation of the business model of traditional book publishing companies. Second, reduce publishing costs and increase sales profits. Third, to meet the individual needs of customers, including books of different versions of the same content, books compiled according to specific needs, books that often need to be revised, and small batches of printed books.
Published on demand at home and abroad
Foreign publishing industry's exploration of on-demand publishing is earlier than domestic. Lightning Source, a company founded by Ingram, the largest publisher in the United States, has established cooperation with more than 3,200 publishers worldwide, with more than 60 million impressions (A4) per month.
The domestic intellectual property publishing house is the first company in China to introduce digital printing equipment and take the lead in piloting on-demand publishing. Since 2002, the Intellectual Property Publishing House has continuously innovated on-demand printing applications, such as the compilation of patent documents, the printing of color patent certificates, the copying of ancient books and out-of-print books. In addition, the Commercial Press, Phoenix Publishing Media Group and China Publishing Group have also launched on-demand printing services in the near future to seize the commanding heights of on-demand publishing.
Tips for buying on-demand publishing systems
The implementation of on-demand publishing requires a set of advanced and complete digital printing equipment and digital workflows that are different from the traditional publishing production process. From the experience gained from practice, it is nothing more than the following aspects.
First, high-speed digital printing systems. On-demand publishing, as a new type of production for book publishing, requires high-speed black-and-white, color, and even continuous digital printing equipment as a production tool. Second, a unified, universal user interface. By sending a book to a digital printing device or a continuous paper printer through a uniform data stream, customers can easily select the right device for the book to be printed. Third, advanced workflow management software. As a complement to traditional printing, publishers often use and manage traditional printing and digital printing equipment.
The above is analyzed from the level of digital printing equipment. In addition, we should also look at the industry experience of digital printing suppliers. The rich experience is to help customers better grasp the market changes and maximize the profit.
On-demand publishing for the publishing industry to bring about a win-win situation in social and economic benefits, to meet the development needs of the publishing industry, is the general trend of the development of the publishing industry in the future. Let us hope that the Chinese publishing industry can take the digital printing express train to further promote the development of the on-demand publishing business!