Focus on new development opportunities in the packaging and printing market in 2011
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The current packaging and printing industry is facing two pressures, on the one hand, increasingly strict environmental protection requirements, and on the other hand, the high prices of raw materials and the future trend. In this case, cardboard packaging materials seem to have set off a banner to bring new competitive pressures to the traditional packaging materials sector, because products such as multi-layer cardboard have an enviable green certification and low cost. Price competitive advantage.
In the traditional packaging and printing field, the emergence of many new media has greatly reduced market demand, which has undoubtedly made packaging and printing companies worse. Compared with those that are particularly pessimistic, there is currently a perception that gives printing companies much comfort. Cardboard packaging materials are undoubtedly bringing some hope.
Unlike other packaging and printing areas where overcapacity has led to a sharp drop in demand, the cardboard sector has experienced growth and is expected to continue to grow even larger in 2011. The secret of this trend lies in the diversification of products and the protection of the environment. Companies under price pressure are looking for cheaper products or solutions that provide sustainability, and now they are starting to squad in the cardboard industry.
A sales manager in the UK, PlyVeneer, believes that the rapid growth in the cardboard sector is not surprising. “The price of this product is competitive,” she explained. “It can be printed very well on it, and the current cutting equipment has been developed to be able to convert efficiently. Customers like it very much.”
The paper-based material will target metals, wood, plastics and MDF, and it has entered the industries of image processing, store advertising and shop decoration. This material also made a wonderful appearance at last year's 2010 British International Printing Exhibition.
The head of marketing and sales at Design Force in the UK said there is a clear increase in demand for cardboard, and many companies already enjoy the benefits. The current market demand has exceeded the existing capacity, so the company plans to open new factories in Asia, the United States and Central Europe next year to promote production capacity.
“Design Force has experienced a 100% increase over last year,” he explained. “One of the main reasons for the increase in demand is that many companies are looking for alternative products while deviating from traditional materials. The market has a certain demand for this product. For example, we have been working closely with Wal-Mart. We are now They are the "first class" suppliers of this material."
“Many customers initially ignored the potential of this material, and now we are delighted that this renewable cardboard is accepted by the UK market,” he said. “It has caused a stir, and Agfa, Canon and HP used the recycled cardboard to show the quality of the printing. The brands like Philips also chose this material. These companies fully understand the use of renewable. The benefits of cardboard in the sustainability of store advertising applications and brand display."
A printable cardboard is 100% recyclable after use, usually with a white, gray printable coating. This material provides an alternative material for foamed sheets such as polyethylene, polystyrene or polyvinyl chloride.
He believes that this product has entered the market set up on the exhibition stand. This product is very light, which means it can be printed directly on digital printing equipment. This also greatly reduces the manufacturing process. Not only the diversity of this material, but its environmental performance also prompted buyers to choose this material more.
Renewable cardboard is effective in reducing waste and carbon management, and this has become the key for customers such as retail giants and hotels to choose this product. Recently, Design Forces is considered to be the first FCC and PEFC certified hard packaging production. Business. The company stated that this achievement is driven by customers.
Many companies are now focusing on their carbon footprint, or the carbon footprint of the products they offer, such as food packaging cans.
Because of these situations, the field of cardboard, which is renewable with flexible, competitive prices and environmental performance, has attracted more and more attention.