Example of design method of folding card
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From the market data statistics of the world folding expert MBO, commercial folding products have gradually become the mainstream products of folding processing.
A folding card with a business card size is elegant and fascinating, and it is easy to carry and can be a tool for promoting your product or service. Faced with such a small area, it is a challenge for designers. Although the area is small, there is no shortage of pictures and texts. How to deal with the relationship between the various elements? How to give it the power to win big? This article explores this design in detail with two examples.
Example 1: Ballet Performance Preview
This unique folding card is only the size of a business card, but the viewer is attracted by its simple and glamorous design, which is a ballet show in Sacramento, California.
After folding, only the size of the business card, even the shirt pocket and wallet can be easily placed
Expand once
Expand again. It's beautiful, simple, and can be used as a business card.
In fact, you can use this card as a booklet. It also has a cover, a foldable inner page, as elegant as a big booklet, but it's smaller, and this size allows it to work wherever it is! It is not only cute, but also fun to design, low cost, and quick to convey information.
Take a look at how we designed it:
Designing in a very small area is not fundamentally different from the other layouts you design, but the layout is too small, we have to make the design a bit simpler. Minimize individual elements, neutral backgrounds and low-key text to make the layout convey a clear but not monotonous atmosphere.
Minimize individual elements, neutral backgrounds and low-key text to make the layout convey a clear but not monotonous atmosphere
White space does not mean nothing! In the leftmost layout of the above image, all text is left-aligned and there is a large space below. A designer must get rid of the temptation to fill it up! Many people see that there is such a large space in such a small layout, and can't help but find something to fill it up, thinking that this will not be wasted - taboo! This space is actually deliberate, or it can be said to be a space design that creates an artistic pause before continuing to watch the text.