Electronic publishing is a fog for the printing industry
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First, the opening
Led by the Small and Medium Enterprise Industry Electronic Service Group, the Printing Technology Research Center planned to implement the "Creating a New Opportunity for Publishing and Printing with e-Technology" seminar. It was held on the morning of July 30 at the Archimedes Hall of the Conference Center. More than 80 full audiences, including academics, academic groups, printing groups, publishing industry, students and related people. For the printing industry, whether it is a leader, management or technical staff, is being impacted by a wave of electronic digitalization, a direct CTP computer direct plate output and digital proofing just entered the production process, immediately facing Another wave of non-paged computer direct printing and printing output, we still do not know that CT Paper is using inkjet, toner or electronic ink technology, that way will win, and then a wave of paperless The computer, directly to the paperless electronic, network publishing technology, has been overwhelming in the market. In the Christmas of 2009, Amazon's e-book Kindle became a particularly crazy sale in Christmas gifts. After that, this wave of electronic publishing was finally ignited. I believe this is not because e-book technology has a history of 10 years, but only recently has a major breakthrough, but including Amazon can provide more appropriate e-book content, plus e-books can have wireless Internet access, which makes E-books are competing for the public to use.
Second, the rise of e-books
The e-book, which is still in the low-resolution black-and-white display mode around 170dpi, is similar in price to the LCD electronic screen display, but why is it a popular burgeoning chicken in the electronic publishing market? The most important component of e-book e-paper is a grain of electronic ink E Ink, while the granular structure of the electronic ink uses "electrophoresis" technology, which displays white and display prints without liquid in the liquid. Black material, the two have different reactions under the positive and negative poles, so with the change of the bottom magnetic pole, you can change the white print to black or from black to white, even the semi-black and white display of the wall, and a picture effect After that, in the next few minutes, hours to days, no more power is consumed, so that the picture remains unchanged. Most of the CRT, LCD and other display screens, send 30 screens per second to maintain or change their screen one by one, this must have electronic ray, backlight to maintain the picture, therefore, with the use of reflected light display completely no power consumption E-paper and e-books have very different power consumption conditions. E-books are read under reflected light. The soft picture of e-readers feels more like a book. Now, e-books have storage files and unlimited Internet access. Create a large use imagination space for users, and at any time, you can extract a lot of network information and update the display screen.
Third, e-readers come together
E-books are a star-rated item in Taiwan's IT industry. Therefore, the government is willing to invest a large amount of research and development support funds to become Taiwan's supernova in the next few years. There are hundreds of billions of output a year, mainly by Yuan Tai. The electronic paper produced by science and technology accounts for 90% of the world market and masters the mainstream of the market. The picture of the e-book is stable, and you don't need to use electricity to maintain the technology of the screen display. You can take an e-book with dozens of books and slowly enjoy reading on long-distance travel. While the existing NB laptop can do the same job, the power can only last for several hours, and the picture is more glaring and not suitable for long time reading. In addition, mobile phones, MP 4, iphone can also read electronic publishing content, and Apple's i pad tablet computer appears, and it is also popular in the exquisite and beautiful color display, plus i pad also has computer information. Processing and mobile communication capabilities, with tens of millions of annual sales growth in an instant, form an e-book E Book market threat. I believe that there will be more e-books, e-magazines, etc. in the market. In different ways and different readers, there will be a place in the hardware, but it is more desirable in electronic publishing content, even in the file and reading format of e-books. With a place, the market has been developed and expanded because of this.
Fourth, the variable electronic digital file format
In the era of ever-changing electronic digital technology, the printing format, especially the pre-press file format, has undergone several changes. The original Adobe Post Script technology was used until the Post Script Level II was settled. Today we all like to use it. Choose the platform, software, version, and the PDF file format of the font, because there are few output problems in this file format, more stable and convenient to use than the previous formats such as PS L2, Corel Draw, and PDF files. It can be used on most desktop computers and NB notebooks, and provides high-resolution printing and digital printing files, but PDF files are sometimes used on electronic platforms, and they must be optimized to make it easier to navigate different electronic and publishing. use. XML (Extenstionable Makeup Language) is an extensible electronic publishing language that can be used for traditional print publishing, as well as computers, networks, mobile phones and other e-readers. In fact, CIP 3 used in the early printing industry was PDF file format, when it comes to CIP 4, in order to make JDF more scalable, additional data and information, this part is changed to XML file, although most printing industry users do not know that we are using XML file, and XML file It can be converted from PDF files. It is a file format that is highly adaptable to the platform and software. It is simpler and more convenient than the old HTML of XML, and the PPT (Power Point) which is usually used for presentations or electronic pages, but the pictures are also relatively simple. There are cool and rough images, and PPT can also be used as an e-reader. E-pub is called the electronic publishing file format and can also be used on e-reading platforms. The diversity of file formats does not mean that there will be no newer file formats in the future. But maybe one day Adobe or other research institutes will make a new format that can span most e-reading platforms on the file format of electronic publications, making the use restrictions less and more convenient.
Fifth, the content is king, how to apply multiplely
The train museum in York Old York, Yorkshire, UK, presents the oldest steam-based train, a very fast and novel "train" (also tram), and a luxury special train for the Royal British. And the Prime Minister Churchill’s Prime Minister’s car, the entire body of the steel plate protection of the Prime Minister’s car, etc. However, if the Queen and the Prime Minister do not take the ride, there will be no status and use, even if it is stupid. The trains that are dying will also play the value of this vehicle because of the "content" on the car. Otherwise, it will only be released in garages or museums for people to watch.
The above shows the writing format of the hardware and files. In fact, the content is the most important essence of e-books and electronic publications. Otherwise, it includes the network, servo memory, file format, etc. It is not the main body of electronic publishing. The content is not bad. . Many practitioners in the printing industry think that e-books and e-publishing are far away from them. I don't know and don't want to know. What can these new things that I don't understand? Thus planting the cause of failure in the future market. In the future, after more and more customers print a book to the printing house, they often ask the printing house to edit the printed content into an e-book CD or put it on the website for reading. If you don't know it at all. If you don't want to touch it, you will say that we won't do e-books. We will give up the extended business of this part of the work, so your customers are likely to find other companies to do this kind of service, because what you provide. Printing services, whose content ends only in paper printed matter, and even lost the entire work, so customers must find other people who will be e-books to do production, transfer and arrangement work. The situation is like a cargo operation, only provides a delivery service from the urban area to another urban area, and does not provide the delivery service from the urban area to the government. Then you have to drive to pick up the goods or hire a small wealthy car. Picking up goods is a time-consuming and costly practice. If another shipping company is willing to provide the services to the government, it will steal a large number of guests. As a post-production content industry, if it is limited to the output of paper media, it will often lose the business of electronic media demand, because the image files or some drawing files of the printing industry are much more elaborate than other electronic publications. If you print a 6-inch (152mm) wide print file with a 175-line dot, if you use a 350dpi file to output, you will have 2100 pixels wide, which is enough for most wide-format images with only 700-pixel screens. On the other hand, when the electronic image file displayed with 700 pixels is returned to the print as the content of the image file, it is only enough to make 2 inches (51mm) wide and cannot be 6 inches in size. Therefore, in this digital content flow, The printing industry has the advantage of superior image quality. From print page files to electronic publishing page files, it has a great advantage in image quality. On the contrary, it is often insufficient to return the contents of electronic publications for printing output files. If you have 1980 pixels in HDTV wide format, you can achieve a fine print screen file output of about 5.5 inches.
Some printing companies have begun to use the artist's artistic creations to store high-resolution large image files close to 1Gb or 2Gb, and become a dictionary of information files. If you want to make albums and prints, only 20~50Mb medium-sized image files are enough. Use, if the low resolution of 72dpi becomes the screen computer display, the file size of 1Mb or so is enough, the amount of paintings on the mobile phone can be smaller, and the ipad may need to use about 5Mb image files, which is good enough. Image quality, because i pad provides an unprecedentedly high resolution color screen, claiming a high quality screen that is as high as the human retina resolution. Therefore, the huge number of dictionary files can be used for many purposes, including the output of copying pictures, the use of e-books in bold black and white, and other multi-output requirements are possible, and our printing industry is standing in high-resolution images. In the position of production and storage of graphic communication content, if we no longer think about the new market competition of electronic publishing, then in 2015, there will be 32 million e-book contents in the world, which will greatly help the promotion of electronic reading. Become a way to flip through anytime, anywhere. Conversely, electronic content should be printed as a physical print at any time and retained as a physical medium. It is another business opportunity in the printing industry.
Sixth, the printing industry can't sit still on the "coin"
Under the impact of the wave of electronic digital technology, the printing industry seems to be making progress, but it is very important that the "value added" of the printing profession seems to be ruining, leaving only "putink on paper only". How to say? The printers put the paper on the press, loaded the plates, placed the inks, and then distributed the ink on the plates and then transferred them on the paper. This is the most valuable processing in the printing industry. And the printing factory can't have its own professional design team because it is not cost-effective and unnecessary. Now, with a little computer training, you can design a very creative and thoughtful page without using pens, rulers, and color palettes. This was an incredible thing in the past. Now you only have to work at school or work. In the post, after receiving more than 10 hours of software design teaching, you can edit and draw the page, so that the previous print design value-added chain has not changed. The digital page file can be printed by color laser or inkjet. The color drafts are drawn by hand, and the digital files do not need to be manually drawn "black drafts", and the printed page files and proofs are completed. In the past, there were plate making departments, scanning color separation, shooting texts and line drafts in the printing factory. Now, you don’t have to use them. You don’t have to type a small version of the page and then edit the large version. You can do it automatically by RIP. By the computer, the left-open or right-open page is folded off according to the order of the folding page, and then a stacking action is added, so that a book can be completely automatically arranged. Previously, five or six kinds of professional prepress staff are required. As long as a server and RIP software can output the whole version to the CTP plate, even the printing version is unnecessary. This kind of value-added chain that relied on technology before the destruction, many plate-making factories can no longer survive. Go on. Today, with the information of CIP 4, the maximum ink-discharging judgment technique for printing operations has also been replaced. Therefore, the value-added of the printing industry's "putting ink on paper" has become a fierce competition. The processing of the latter is relatively unaffected in the packaging processing. However, in the hardcover book, some dictionaries, encyclopedias, etc., a few dozen copies, hundreds of hardcover books, are now all CDs. The e-books on the CD-ROM were replaced, and the electronic publications were searched much faster, so the hardcover work also fell sharply. Personalized publications such as the small photobook of the exhibition, the number of books from one to one or twenty, almost using a simple cover-making machine, the small is just the cover and lining equipment, but It is very popular, which is also the direction of the publication that proves that the market is getting smaller but turning to a very small amount.
The digital revolution in the printing industry will not stop the change in the direction of value-added and value-added chain. In the printing mode of the business and production network system, many small businesses are taken away. Therefore, if it still follows the tradition The original work of the flat printing, expecting the pre-press CTP which is extremely short and many people will make it, or wait for the customer to come to the plate and then put the printing plate and ink in the printing mode, and start the printing mode of the printing machine, which can produce the same output value as before. Profit, sitting on the "coin" hope of having a value-added, it is better to say that it has gradually gone downhill, and some of it has to wait for "毙", but it sounds miserable, but it sees printing. Old stores are housed one after another, and there are few manufacturers with new capacity and equipment. Many people will naturally think of investing in a non-print digital printing machine. I believe that there is a way in the future. Now many manufacturers have bought equipment and found that the quality is OK, but the production capacity is only two or thirty, but a little more. The number, hundreds of copies of A4 thirty-two pages, may have to print 4 to 5 hours to print, and lithographic printing can be printed in less than an hour! There are many differences. The four sets of lithographic printing are 6,400 yuan, the printing fee is 4,000 yuan, and the total price is 10,400 yuan. If the toner is 600, the total is 19,200 pages of A4, and the consumption of 1.5 yuan per page is 28,800 yuan. The price is better than the printing. The distance is far apart, and the quality change is not stable. Therefore, this piece still has room for a small amount of emergency work. In the face of the paperless electronic network publishing revolution, the printing industry first has the content of graphic communication, and it is exquisite and high-level content, which can be transferred to PDF files as the main content of electronic publishing content, but the printing industry is less. One is "shadow" and the other is "tone". It is the two parts of Viedo animation and Audio audio. How to learn animation from video or graphics, even for outsourcing, plus recording and sound. The combination of music and literary editing has become a complete new audio-visual product. For the printing industry, there is a gap in the sky and the gap, but it does not abandon some of the original burdens, and how to load new knowledge and The ability, and the printing industry, as long as we look back on the past 20 years, who can expect that we must go so fast in the era of no film and no printing. In fact, the author in the CTF large version of the film output era, that is, the need to manually do a small part of the cutting, trimming, collage of the large version of the group, plus CIP 4 pre-press to the printing machine information reuse, It should be possible to go all the way as part of the daily work. Many of the peers who sell equipment think that it is impossible to do this. They say that they can buy CTP to do CIP 4 digital information flow, but they did not expect it. Both CTF and CTP are output in 1bit Tiff file. It is possible to accumulate prints of various colors, and the server must set the size, quantity, and instructions, even CTF. Therefore, in the CTP stage, the large version and CIP 4 have been prepared, and the CTF will be replaced by a CTP infrared high-energy laser to expose the plate. I saw many printing factories at home and abroad. Although there are three or four CTP equipments, there are still six or seven light tables. Using manual painting and film printing, it not only consumes manpower but also has a long process of manual printing. The film version of the film is not easy to clean, and it is easy to overprint. The printing machine does not have CIP print distribution support. It starts to work, and the level and speed are worse. To give such an example, it is nothing more than telling the printing industry that the mode of file conversion required for future electronic publishing should be clear, prepare in advance and then start training on animation production and sound distribution, and wait until one day to intervene in not only static but no sound. After the e-book, even if the electronic publications with real animations and sounds come, it will be easier to get on the road, and there will be no clutter and no clue.
Seven, the printing industry pre-operation method
At present, this piece of electronic publishing is very divided in terms of using the platform and output format, and it can also burn a small number of CDs, CDs, CDs, CDs, etc., as in the home, but it is burned a lot. It is necessary to print patterns and texts and instructions. Naturally, it is not an electronic editing unit under the printing factory of small pots and small stoves, or can be handled by a personal studio. However, there are many manufacturers that burn CD-ROM OEMs. It's fast, and the price of a lot of production is also very low. I really don't have to do such a mass production equipment. The same reason that the printing company is going to undertake the school commemorative book. Maybe the students must have a photo gallery, a professional photography company, and a photo shoot of their own photos. The video can also be commissioned. In the future, they will be printed into a commemorative album and burned graduation CDs. It is feasible to wait until there is a certain scale of demand, and then do the CD production work by yourself.
The Printing Technology Research Center hopes to set up some translation systems that convert PDF files into e-books that can be read or searched on e-books, and help some printing industry to convert printed electronic documents into electronic books and e-readers. The electronic publications that can be played can help a small number of e-books to be used in the same industry, and it is easy to do file conversion work. In response to current needs, the fees must be very self-denying. Some people in this kind of service are doing it, and they can also solve their immediate needs. In short, the times have changed for ten years in Hedong and ten years in Hexi. Then we must change the way we seek water and learn from arable land. It is not necessarily better in the future than in the past and now, but we must survive unless we can find more favorable business opportunities. From the medium on the paper to the paperless medium, from the still picture medium to the animated medium, it is also the only way, otherwise it will only use the printing plate on the paper. The traditional print communication map will be a very difficult battle.