Discussion on Investment Strategy of Newspaper Printing Equipment
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In recent years, with the development of electronic publishing and cross-media publishing technology, the traditional printing market has been greatly affected. The ever-changing customer demand has led to an increase in on-demand printing, and the number of printed products has become less and less. People not only want to print as many times as needed, but also hope that the shorter the delivery period, the cheaper the price. These changes are forcing traditional printers to seek new business, and digital printing applications provide opportunities for traditional printers to open up new markets.
Currently, digital printing not only plays an important role in the short-run color printing field, but also a very important feature of digital printing is the ability to achieve personalized printing. The so-called personalized printing here is relative to traditional printing. The traditional printing method can only print a certain number of prints of the same content at a time, that is, whether you print 1000 sheets or 100,000 sheets, from the first sheet to the last sheet. Zhang Yinpin, the above pictures are exactly the same, exactly the same; personalized printing means that the printed image or text can be changed according to the preset content and format during the printing process, so that the first one The last print has different images or texts, and each print can be designed and printed for its specific issue. At present, personalized printing is the fastest growing in the field of on-demand printing in foreign countries. On the one hand, manufacturers have begun to intentionally develop target markets for their target customers. On the other hand, they are increasingly stressed by end users of printed materials. With their own personality, the requirements for the quality of printed products are increasing, which promotes the promotion and application of personalized printing.
In the field of personalized color printing, there are many kinds of devices that can be personalized. You can use Indigo's Turbostream, Ultrastream, E-print 1000+, Agfa's Chromapress, Xeikon's DCP32D/50D, Xerox's DocuColor. 2000, Heidelberg's Nexpress 2100 color digital press, can also use HP Laser Jet 8550 color laser printer, Epson color inkjet printer and other color output devices. Of course, the investment required for different types of equipment is different, the quality of the printed products is also different, and the price of printing is naturally different. However, because customers' requirements for the quality of personalized prints vary widely, high-end color digital presses, expensive color laser printers, and color inkjet printers are available in their respective target markets. application.
The scope of application of personalized printing
Application of personalized printing in the commercial field
Foreign industrialized countries have a large number of commercial activities, and people's living standards and consumption levels have increased. Therefore, the application range of personalized printing is also extremely wide, and there are many varieties of printed products, such as company annual report, CI design manual, product promotion leaflet, large Hotel menus, table cards, transportation licenses, pass signs, anti-theft license plates, greeting cards, badges, invitations, direct mail advertisements, etc., even some of the goods are also packaged with personalized labels, some of the above prints Only one copy is printed, and dozens or hundreds of copies are also used. Therefore, some people who have such a small number of prints are called ultra-short prints.
Case 1 Product Promotion Flyer
Many companies often hold promotions based on market changes, but the number of flyers is often small. At this time, using personalized printing to print some unique flyers will have a very good effect.
Case 2 Corporate Activity Flyer
When your company is going to hold some big events, it's interesting to print beautiful posters or flyers and brochures to increase people's confidence in participating in the event.
Case 3 Industry Bidding
At present, in order to compete fairly, various industries often adopt tendering methods for some major engineering projects. At this time, a clear writing, the illustrated texts will play a beneficial role for the company to win the bid. However, the number of pages in the tender is generally large, and the number is only 3-5. The personalized printing can ensure that you get a satisfactory bid in the shortest time.
Case 4 Corporate Image Design Manual
The corporate image design manual is indispensable for companies to conduct business, but the number is generally small, and the quality requirements are very high. Personalized printing is very suitable for printing such products.
Case 5 Hotel Menu
The Grand Hotel is also very particular about the menu. It is often necessary to print a batch of menus at a dinner party, so there are not many. Some distinctive menus have even become collectors of some people.
Personalized printing into the homes of ordinary people
With the digital printing equipment entering the Chinese market, in recent years, personalized printing has quietly emerged in China. According to relevant information, in early 1997, the first personal postcard appeared in Shanghai. In June of the same year, the Beijing East District Post Office's Business Letter Production Center also opened this business, which led some stars, writers, photographers, businessmen, etc. to rush to print postcards, and printed 700,000 personal postcards in three months. The popularity of such personal postcards also shows that people in today's society are increasingly showing their desire to express themselves, express their individuality, and become unconventional.
Case 1 Personal written photo collection
Lao Chen is a written enthusiast. He always wanted to put his own works for many years into a book, but he failed to do so. Nowadays, with personalized printing, this matter is simple. As a result, Lao Chen realized this wish without spending much money. He printed dozens of copies of his work, and distributed it to his own. Friends and family.
Case 2 Personal postcard
Lao Li’s family and brothers work in different cities, and there are not many opportunities for the whole family to get together. As a result, Lao Li selected a number of photos of everyone into a set of postcards and printed more than a dozen sets. Each set was reserved for commemoration, but it was missed.
Case 3 Personalized invitations and invitations
Xiao Wang and Xiao Zhao Qing Mei Zhu Ma, when they got married, they made their wedding date printed on the invitation card. Such an invitation not only expresses the host's affection and beauty, but also fully reflects the owner's personality, and can be remembered. .
Case 4 Personality Calendar and Calendar
In the past, people seemed to think that there was no other way to show themselves except photos. Now with personalized printing, you can make a personal calendar or calendar, hanging in your home, fully reflecting your personality.
Case 5 holiday card
In order to thank her mother for her kindness, Yan Yan specially designed and printed a beautiful greeting card on Mother's Day, wishing her mother a happy holiday!
Case 6 Personalized card
Some units often need to print some badges and badges when they hold events, and some clubs often have to print membership cards. The number is dozens, and some are the same. Personalized printing can be used to print such products anytime, anywhere.
Case 7 Baby Series Personalized Products
Personalized printing is often more than just a way of expressing personality and a means of propaganda. For a happy baby and those who love him, personalized printing is a memory, write down bits and pieces. The joy of growth and sweetness; it is a key to open the infinite care and thoughts in the heart; it will be the warmth of the heart, the breeze of the ear... The personalized print of the baby is full of love, with different Color has entered our lives.
(1) Baby greeting card. The baby is 5 years old this year. During the Chinese New Year, grandparents are very concerned about the baby, and grow up and gain weight? Will you write now? Still playing with children every day? ... A greeting card with a photo of the baby was sent to my grandparents from thousands of miles away. The baby hand-written "My grandparents", how much joy and comfort to the elderly.
(2) Baby photo album. An exquisite baby photo album, gently flipping, saw the baby's clear eyes on the first time, the first time he walked, the first day to go to school with a small bag... Every photo, careful My mother wrote the feelings of the time, and this baby photo album, with the warmth of maternal love, with the growing childish, will become the most cherished part of the baby after growing up.
(3) Baby calendar. In the past, the calendar on the table and the calendar on the wall were both landscapes, characters and other strange things. Now it’s different. The baby’s photos can be made into calendars, placed in a place where you can see them, different expressions and Smiling, people feel the comfort and warmth of the mood, sent to the side of relatives and friends, so that they also feel a beautiful and happy.
From the above example, it is not difficult to see that personalized printing is being applied in China, and personalized printing can be printed at the fastest speed, in the shortest time, according to the quantity required by customers. In fact, the application of personalized printing is not just a few examples listed above, it should be said that as long as you want, personalized printing can be done. For example, there are only dozens of product sales flyers, dozens of design institute bids, several clothing design samples, a small number of CI design manuals, and a dozen or so personal cards. It is realized by personalized printing. In the past, it was difficult to print a few or dozens of prints at a reasonable price in a short time with conventional printing methods. With the application of personalized printing, more companies will be able to realize their dreams, and print beautiful annual reports, tenders, sample books, manuals, and samples, so that enterprises can establish a good image and win in the competition.
Although there are differences in the opinions of the people in the personalized printing market, one thing is certain. The development of printed products is a trend. With the digital printing equipment capable of personalized printing, color laser printers and sprays The price of ink printers and corresponding consumables will be reduced, and personalized printing will be closer to us!