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After the IPEX2002 printing exhibition, the innovation of digital process and equipment once again set off a boom in the industry. However, in the sound of rushing into the digital process, have you carefully evaluated how far is the gap between the CIP4's consistent process concept and the current printing company's production status? What kind of preparations and problems must you overcome in the process of turning into an ideal digital process in the machine manufacturer's mouth? What kind of shock will the printing enterprise or industrial structure cause? The "Industrialization and Challenges of Digital Printing Process" held at 1.30 pm on July 19 was organised by the Industrial Bureau of the Ministry of Economic Affairs and co-organized by the Printing and Machine Materials Industry Association of Taiwan. The Printing and Research Center is implemented. From the perspective of the printer, we explored various issues of digital printing process introduction, inspired different thinking directions and looked into the future. A total of 67 organic material suppliers and printing companies participated.
Among the most forward-looking experts in the industry, including: Li Jichang, Chairman of Taiwan China Printing and Technology Society, Publisher Chen Zhengxiong, Editor of Taiwan Magazine, Mr. Xia Shuxun, President of Daji Culture, and Director Hong Wenlai of China Color Printing Co., Ltd. Mr. Lu Lihua, General Manager Lin Gengda of Qianyi Printing Co., Ltd., and Director Chen Yisheng of Heidelberg Company, a digital printing equipment manufacturer, Liao Xueyi, manager of Hongtong Digital Technology Co., Ltd., and Li Jichang, Chairman of Taiwan China Printing Technology Society Be involved together. In the opening speech, Chairman of the Research and Development Center Lu Jinfa said that the current pre-press, India-China and post-press processes have been digitalized and developed rapidly, but for the printing industry, the investment and competition will be increased. Many cost pressures. It is worthwhile for everyone to discuss this trend. The chairman of the co-organizer, Yuan Ronghua, said that although the current share of digital media such as CD-ROM and Internet information in the information dissemination market has increased, it is also easy to reduce profits due to piracy. In contrast, the quality control of lithographic prints on copying is not easy to grasp, and there is still room for development. Only the industry should maintain a continuous learning and improvement mentality in the future.
The following is a summary of the contents of each module of the symposium: from the management, technology, market to the changes brought about by digital printing
Introduction: Li Jichang, Chairman of Taiwan China Printing Technology Society
Printing From traditional printing to today, everyone knows that we are facing an era of uncertainty, but because of the opportunity to challenge, we should face these changes optimistically. From photoengraving, manual color separation to DTP, CTP, we can learn from this road:
1. "Quantity" is not the most important operating niche;
2. The printing industry should live by water, just like any manufacturing industry;
3. So we have to train a group of soldiers who can challenge the world.
The new generation born in the 60th year, the so-called sixth grader, is characterized by individualism, not to mention promotion or vision, goals, only to personal goals or interests, they have an international perspective With strong language skills. From the point of view of operation and market, how to use these sixth graders is also worth exploring. Now when the industry is changing its mind, transformation is necessary, and people should think about it:
1. Success with past management and manufacturing methods does not mean that the future will succeed;
2. How to reposition the printing industry?
Printing used to be a manufacturing service industry, and the future should be a science and technology knowledge service industry. If printing can make good use of information management, it can also become a knowledge management industry;
3. Whether it is possible to develop exclusive knowledge and skills in so many devices, as the general manager of the Productivity Center Shi Ziyi said, to use more creative means to make profits, this is the goal we should work hard.
Talking with the People: Printer Magazine (Taiwan) Chen Zhengxiong Publisher
The printing industry has to change with the times, and printing has now been fully digitized from dominant media. According to the information I collected, the paper consumption per person in Taiwan is 228 kilograms per year, the annual paper consumption per person in the United States is about 320 kilograms, and the amount of paper used in the mainland is 27.28 kilograms per person per year. It has grown substantially, and even the annual paper consumption has reached more than 20 million metric tons. Everyone doubts whether printing can continue to survive when high technology develops. But we must know that hidden media such as CDs, electronic materials, etc. are not as easy to see as the media, which is the advantage of printing beyond other media.
Printing is now a road to digitalization, but we still have a long way to go from real network management. Many of today's production management, cost management, and so on still rely on labor, but the United States can already carry these management computers or networks. For example, CIP4 is to process all the information of the process by numbers. In the future, the printing industry must use computers to plan and manage these processes. And the printing industry is a very international industry in the future. If a book is to be exported, it does not have to be printed and shipped in the country. It can be done by remotely printing electronic files on the Internet. The only hard part of the printing industry is proofreading, especially the proofreading of colors. Only by solving the problem of color, remote printing can develop better.
In the future, the printing industry will not only use the network for production management, but also marketing management. This must be combined with information flow, gold flow, and logistics gold through internal and external networks to serve customers quickly and efficiently. In the business management, we use the Internet to do a good job of customer, personnel, and cost management so that we can clearly understand the operation status whenever and wherever.
The printing industry is now completely changed. I want to think about the niche of printing in the media industry. According to Japanese sources, sheet-fed printing profits have been severely compressed. Like the current DIRO from Manroland WEB can directly receive the electronic file of the network. After interpretation, it is not necessary to make the negative plate making, direct printing, drying and binding. One machine can complete all the printing processes, and can print 500-30000 printings per hour. Can be exchanged for 5 sets. Its efficiency is incomparable with sheet-fed printing presses. With the rapid development of printing technology, even the president of Heidelberg, Germany can not assert that the development process and balance of the printing media industry in the next four years.
Talking with people: General Manager Lin Gengda of Qianyi Printing Co., Ltd.
I have been in the printing industry for more than 20 years. I can tell you about the ups and downs of the printing industry on the island. I also have deep feelings. As far as the whole market is concerned, the printing industry market on the island is very narrow and the division of labor is fine, so it is difficult to integrate to meet the needs of the current market. Therefore, industrial transformation has become a necessary trend for the survival of enterprises.
Here I cite two practical examples I have seen abroad to share with you: one is that I visited Drupa in Germany. At the 2000 printing exhibition, I went to a printing factory in Europe. Only one female person in charge of the factory operated a six-color machine, and all the printing procedures could be easily completed. The other is the printing factory I visited in Japan. The environment of this manufacturer is worse than that of Taiwan's general printing factory. The equipment is more old, but it can still be operated continuously. After careful understanding, it was discovered that there is no reason for it. As long as the process can be properly planned to form a complete process, and then through color management (also known as CIP3), it can effectively reduce costs and improve product quality. To increase market competitiveness.
So I suspend the hardware investment and change the investment process integration. Moreover, because the sheet printing press market is not competitive with the rotary machine, even if the printing quality of the sheet is good, but the price is higher, the market for the sheet is smaller. I introduced new computers and digital presses, and conducted color management to move the entire workflow in the direction of integration. Four years ago, I set up an advertising department, expanded business projects and combined traditional printing techniques and digital printing to meet the requirements of various household groups. At the same time, I also cooperated with domestic painters to publish their works, in order to try more difficult printing. challenge. Our company's current main business projects are digital, advertising and traditional printing, in which the revenue of each department accounts for 30%, advertising accounts for 30%, and traditional printing accounts for 40%.
Advances in printing technology do not have to be constantly upgraded through software and hardware. How to combine the existing technology with the functions of equipment is the most important. Taiwan's printing industry has not been able to compare with other advanced printing countries. It is not a technology or equipment problem but a market structure. If you can concentrate on strategic alliances, you can improve your competitiveness and achieve the ideal digital process. The international market also has room for survival. The introduction of digital printing equipment is currently not the main product of the service, because there are still many problems to be overcome, but it can be used as a process to assist in the integration of the process. Qian Yi is currently conducting actions related to the standardization of operating platforms in various departments to help improve management and production efficiency. Qian Yi’s changes in process and management have also successfully helped the outside world to reverse the impression that the printing industry is a black-handed industry.
I think that in the trend of digitalization, we should gradually try it out, and we must confidently tell ourselves to make correct and effective investment. The prerequisite for making correct and effective investment is to thoroughly understand and collect information. With this experience and experience, I would like to share it with you.
The gap between the ideal digitalization process and the current situation of the industry
Introduction: President of Dazao Culture Co., Ltd. Xia Shuxun
Individuals have been working in printing professional magazines for a long time. They often receive complaints from the printing industry or the publishing industry. The publishers often have problems with the printing process because they don’t understand the printing process. Business people in the plate-making or printing industry are worried that they will be blamed by the boss and will not accept the problematic files, but they will not be technically overcome, so they will become the final state of the court. Standing in the position of the magazine industry, I hope that you and the talkers can talk about how the middle and lower reaches of the printing should cooperate to solve these problems.
Talking with the People: Printer Magazine (Taiwan) Chen Zhengxiong Publisher
(Continue the contents of the previous unit) Now very popular multi-output, including Computer
To Proof, Plate, Press ;Computer to Paper, Computer to Poster; Computer to Publishing; Computer to Packing. At present, most people use PDF as a standard. However, the PDF file architecture cannot be used smoothly in electronic media, and it must be implemented in the XML file. There are already more than forty suppliers joining CIP3, and the suppliers that join CIP4 are mainly Agfa, Heidelberg, Manroland and Adobe. CIP4 contains JDF files, which can carry data from process orders to various processes. However, there are still many devices whose formats are incompatible with JDF. Computer To Paper's development is mainly in the production of prints with variable prints. Like today's photocopiers can also be used in one machine, connected to fax machines, scanners, or network printing. This is also a kind of Computer To Paper's performance. Computer to Publishing is now developing electronic textbooks in Singapore but the results are not good. But one day, electronic ink and electronic paper will become a trend.
Digital informationization is the mainstream of global technology, industry, culture and entertainment. It is also a no return. The internal network enables close integration within the organization, more efficient use of resources, and faster and more accurate management. The external network can be used for information acquisition, file transmission, marketing, inquiry, proofreading, video conferencing, and remote control. All future prints or publications will become more and more personalized and connected to the world. It is predictable that after more than ten or twenty years, the market will become more and more narrow, and the industry must now find a way to find its own positioning and service direction.
Talking with people: Hong Wenlai, director of China Color Printing Co., Ltd., and Lv Lihua
To explore the gap between the ideal digitalization process and the current state of the industry, we must first talk about the benefits that the digital process can bring to the industry, because with these, we must work hard to change the situation and shorten The gap is not to achieve the ideal situation.
What are the benefits that digital processes can bring to the printing industry include:
1. Reduce costs
The digital process can provide a consistent working platform for the industry, so that the completion of all processes is no longer required to be completed in the same building or in the adjacent area as in the past, but can be dispersed throughout the Chinese world, so that manufacturers can The production process, which requires a lot of manpower, is placed in the area with the lowest labor cost, and the production links that need to interact with customers more frequently in the production process are placed in the most developed areas of the communication, and the departments that need to take orders or provide services should be placed. In the area closest to the customer base, this will effectively reduce labor costs and land costs, increase profitability, and be competitive.
2. Shorten the distance
The so-called distance is no longer a distance, but refers to the network transmission speed, the speed of transmission will replace the traditional operation mode, and become the main indicator of factory production efficiency.
3. Exploring the market
Because the digital process can effectively reduce costs and shorten the distance, the development of the market is not limited to a certain place, but the market can be spread across the three sides, the Chinese region and even the world.
4. Effectively integrate all the matching manufacturers
We have said that the digital process can provide a consistent working platform for the industry. Therefore, it can effectively integrate all the matching manufacturers and cooperate with the manufacturers to form a service team through integration. This will not only reduce the investment pressure of each company. Cost, and through the integration of the machine, the machine production efficiency is improved, and the throughput of the business is increased.
Because of the many advantages we have pointed out above, we need to further discuss the differences between the ideal digital process and the current state of the industry.
It is not difficult to look at the digital process from a technical point of view, and we believe that with today's technology so flourishing, we can quickly achieve the ideal digital process of hope. This is undoubted, and we have been here. On the one hand, we are constantly striving. When we are working hard in this area, we also face some difficulties. What are these problems? Of course, it will be a problem that the industry may face in the future to form an ideal digital process. Therefore, it is proposed for the seniors in the printing industry to discuss and discuss together.
1. The advertising company's willingness to cooperate is low
There are magazines, except for a small part, most of which depend on advertising revenue. Therefore, if the advertising company's willingness to cooperate is low, it will form the biggest resistance to the digital process.
2. Endless investment in soft and hard equipment
Soft and hardware companies have some phenomena. In order to make development costs recover as early as possible, the newly developed software and hardware incompatible systems are often used to set the market, forcing manufacturers to use endless investment equipment. Otherwise, the needs of the customer (magazine) cannot be met.
That is, every new technology developed may be out of the old version, and it will be sold to upstream units (magazines) using a simple version with more functions, forcing downstream units (printers) to purchase the most expensive main equipment, especially It is most obvious in terms of prepress, which is the reaction to the most profit-free production.
3. The concept of the digital process of the market has not been formed
Only a very small number of magazines have this concept and most of them do not exist, so that the first printing company to enter this field is not only the investment of equipment, but also the role of education and leading the market. It is very hard. And no effective income can be obtained in a short time.
4. Continue to bottom out the market price, unable to provide the R&D cost of the future technology of the printing manufacturer
I think this is the biggest sad point of many ambitions, because high-tech citations can't achieve benefits overnight, but the current market price is so low and can't cover this cost, so if the market is not so vicious. Competing and effectively providing funds for high-tech research and development will effectively accelerate the achievement of an idealized digital process.
5. The government department does not pay enough attention
According to paper printing, strictly speaking, it should be called paper processing industry. If it is the most suitable for export processing, it is also an industry that is very suitable for earning foreign exchange, but it is necessary to undertake an idealized process for export orders. Must be shaped, in order to meet the customer's delivery requirements, but due to the government's lack of attention, the promotion of other supporting industries besides the printing industry still needs to be strengthened.
All of the above are the main reasons for the gap between the ideal digital process and the current situation. Everything seems to have no solution, but we must overcome it to achieve the ideal process, because only the printing industry can kill one. When we come to the road, companies can achieve sustainable planning. Therefore, we will continue to work hard.
Meeting the preparation of digital printing process
Introduction: General Manager Zhang Zhongyi, Printing Industry Technology Research Center
In the IPEX printing exhibition in April this year, the development of digital printing equipment has become more mature, especially in the process integration, suppliers have also proposed many solutions to help the industry to better adapt to the future networked, digital industrial environment. . This year's 2008 key development plan put forward by the government to emphasize the overall development plan of the creative culture publishing industry, and also encourage the industry to develop transnational publishing business through remote printing technology. These two messages reveal the development opportunities and directions of lithography, and remind us of the importance of developing digital, networked and international businesses. Therefore, the Research Institute hopes to communicate with experts and industry experts through this forum to talk about how to assist in the introduction of digital printing process, making the printing industry an innovative and fully applied high-tech industry.
Talking with the person: Manager of Liao Xueyi, Hongtong Digital Technology Co., Ltd.
The reason why PDF files will become the standard file format spindle in the future printing industry is that it has cross-platform and cross-media features. However, it should be noted that although PDF is a standard output format, it is not a format for background database exchange. In addition, the world's RIP system can be divided into two major mainstreams, Adobe and Harlequin. Therefore, many prepress equipment system vendors must purchase the Source license for interpreting PDF from Adobe. It is not easy to correctly interpret PDF data without the RIP system authorized by Adobe. The current Adobe related application software can cover the range from creative design, prepress to RIP interpretation process. Therefore, RIP system vendors must follow the development of Adobe application software and continuously upgrade to make RIP interpretation technology. Continue to break through growth, which is the main reason for the printing industry to think that the RIP interpretation system is upgraded too fast and sighs that equipment investment can't be overwhelmed.
The transmission of the PDF file format developed today is a must to go in the process of importing digital processes. Because of this, it is possible to develop an application of high-efficiency remote network proofs. Internet access can not only assist with proofreading, but also the most important thing is to record and analyze the information exchanged with customers for customized data management, so as to provide services that meet their needs in the future. This is also the management spirit of digital process. Therefore, the processing of the background database is also an important part of digital process management. Through systematic collection and transparency, information can be sent to the relevant departments of the company to receive the same complete information, and respond instantly, which not only saves a lot of data processing and delivery time, but also exerts the application efficiency of the digital process. In practice, it is not easy to complete the database processing. In addition to the overall planning, the "digital drop" is an important reason to promote the success of the process e-process. The so-called digital gap: that is, because of the difference in the understanding and requirements of the digital manufacturing process between the production and business units within the enterprise, the gap between the concept and practice of the planning and construction of the future system is caused, so how to shorten the enterprise, The digital gap in external communication is the primary task in implementing digital processes.
In the planning of digital processes, the most important thinking is to build process network (Web) Base)'s solution and the management of the back-end database, all the information about the customer and the production side can be clearly grasped and applied.
Digital printing presses are the printing equipment that printing media suppliers have been developing for over the past five years. Mainly using inkjet (ink) and toner (toner) and other two types of printing. They can be transferred through the print of the blanket to perform inter-printing similar to lithographic printing. However, due to the current digital printing equipment, the printed image is not as long as the PS version. Therefore, the application of digital printing needs to focus on the market demand of personalized and small amount of printed materials; and the future printing service is no longer the size of the printing manufacturer but the speed of printing, so the digital printing machine has its market potential. .
With regard to the preparation for entering the digital printing process, I have three suggestions: 1. The printing process is no longer limited to the hardware investment in the printing production process. Many large enterprises around the world are no longer chasing hardware investment and turning to application-related software construction. The main purpose is to improve the efficiency of services. Therefore, the printing industry should also develop in the direction of the printing service industry. 2. Reduce the digital gap between internal and external communication. 3. Establish a complete service chain (service Chain): Integrate the internal and external business and production systems in a series to facilitate the provision of appropriate customer services in the future. I only share this with the words I saw in the book and as the conclusion of today's speech: "The past success is in the product; the current success is in service; the future success is in knowledge"