Digital label printing market
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After years of development, the label printing market has seen new market trends and changes. Short-term, small-volume, personalized demand is increasing, and delivery cycles are getting shorter. This is clearly difficult to achieve with traditional label printing, but digital label printers have shown a strong advantage in this regard. At the Shanghai All India Exhibition from November 14th to 17th, the digital color label printing machine EagleJet L1000 was favored and praised by many customers at home and abroad. It is enough to show that the potential demand for digital label printing is very urgent. This is mainly due to the continuous development and maturity of digital label printing technology, which has made the label digital printing machine have made great progress in recent years, the performance is continuously improved, and the cost continues to decrease. Compared with the traditional label printing process, the digital label printing process has the advantages of short printing cycle and low waste. At the same time, digital label printing featuring "on-demand printing and variable data printing" can also be customized according to customers' needs. print.
The four-year Drupa print show is an unprecedented showcase of the latest technologies in the printing industry. From the digital label presses on Drupa08, we can feel the trend of digital label printing, digital label presses, new digital display printing, digital label printing With the huge development space of the market, UV inkjet technology has become the mainstream of digital label printing.
First, the label printing market changes
Label production volumes are getting smaller and smaller, short-run trends are obvious, and lead times are getting shorter and shorter, and personalized information is needed. In these aspects, the traditional label printing method does not have the advantage, but the advantage of digital label printing is the driving force behind the development of the digital label printing market.
1, small batch
The prominent change in the current label market is the increasing variety of label products, and the print volume is getting smaller and smaller, sometimes even 100-200. The data from Label&Labelling clearly shows this trend.
2, short cycle
In order to adapt to the fierce market competition, the cycle of launching new products by daily consumer goods, food, pharmaceuticals and other manufacturers is getting shorter and shorter, and the frequency of updating product labels is getting faster and faster. Moreover, when commodity manufacturers officially launch a new product or update a label, they often choose individual representative areas for trial sales.
3, personalization
In the age of advocating personalization and differentiation, product labels are required to be not only aesthetically pleasing, but also need to meet the requirements of personalized printing or variable data printing. For example, some labels are printed with personalized information of customers (such as name, photo, etc.). ), the serial numbers on some product labels are randomly changed, and the variable barcodes on the labels are difficult to achieve for traditional printing, and the advantages of digital printing in variable data printing are unmatched by traditional printing.
Second, the application prospects of digital printing
As digital label printing adapts to the actual needs of current label printing, the prospects for the digital label printing market are clear, and Pira's data clearly demonstrates this trend:
For the first time in 2005, the label digital press installed in the first year accounted for 10% of the total installed volume of narrow-label printers in the world in 2005.
In 2005, approximately 4 billion tags were digitally printed with sales exceeding $250 million.
In 2006, the number of digital presses used for labels exceeded 200.
At the end of 2007, 7.7 billion labels were digitally printed and sales would reach $500 million.
It is estimated that by 2010, digital printing presses will account for more than 20% of the newly installed label printers.
In the past five years, the use of labels in the field of digital printing has shown a rapid upward trend, and this trend will continue in the next five years.
Inkjet technology will make a big difference in the field of label and packaging digital printing, with an average annual growth of 60.5% and 39.5% from 2005 to 2010.
Global inkjet market segment and scale from 2005 to 2010
Third, the advantages of inkjet printing technology
1, fast
The single pass technology greatly improves the printing speed. It is expected that the speed of inkjet printing will be further improved in the next few years, and in the near future, the speed of traditional printing will be achieved.
2, the configuration of the format is flexible
It can be very flexible to form different formats, different color groups, different configurations of the system, from high-end to low-end to adapt to different levels of customer needs.
3, low operating costs
The operating cost of inkjet printing is much lower than other types of digital printing technology.
4, the medium is widely adapted
Non-contact printing, suitable for a wide range of media, widely used in a variety of paper, plastic film, metal foil and other materials.
5, inline combination printing
The inkjet system can be easily combined with traditional printed organic printing to complement each other.
Fourth, the advantages of UV inkjet printing
Due to the wide adaptability of UV ink media, the advantages of UV inkjet printing technology in the field of labeling and packaging are more obvious. UV inkjet has become an excellent choice and development direction for label printing. Its main advantages are reflected in the following aspects:
1. UV ink is environmentally friendly and non-toxic, and can be widely used in food, medicine, and daily chemical fields.
2, medium adaptability, can be imaged on a variety of paper, film, to meet the practical needs of a wide range of media adaptability in the field of labeling, packaging and printing.
3. One-time curing molding, the process is simple, no additional treatment is needed, time and cost are saved, and economic benefits are obviously improved.
4, the quality is stable after printing, the printed products are resistant to friction, corrosion and scratch resistance.
Fifth, digital color label printing machine EagleJet L1000
A digital color inkjet printer was developed for the rapidly growing digital label market. UV digital inkjet printing machine is the first digital inkjet printing equipment with independent intellectual property rights in China. It has many technical patents, which has gathered many years of technical essence and has unparalleled technical advantages. It adopts the most advanced on-demand piezoelectric inkjet printing technology, which can print on the surface of various substrates such as paper, plastic film, metal foil and self-adhesive. It has beautiful prints, high efficiency and low cost. It can be widely used. In the field of label printing, variable data printing, self-adhesive printing, packaging and printing.
1. The technical advantages of the EagleJet L1000
(1) High-end color printing control technology with independent intellectual property rights
The system is a high-end control system independently developed by Founder Electronics. It not only has powerful color management functions, but also greatly improves image quality. At the same time, it has the advantages of strong compatibility, fast processing speed and strong processing functions.
(2) Excellent quality of printed products
Because the device adopts Founder's unique high-end color printing technology and Founder's high-performance RIP technology, it adopts an excellent inkjet head to ensure the high quality of printed matter. With a horizontal accuracy of 360 dpi and a longitudinal accuracy of 360 dpi, plus 8 levels of gray, it is capable of producing high quality graphics, barcodes and text with accurate overprinting.
(3) Various types of printing media
It has a wide range of printing media and can be printed on a variety of substrates, such as paper, plastic film, stickers, metal foil and other substrates, to meet the different market needs of printing companies.
(4) Low cost and high efficiency
The equipment has stable performance and can run 24 hours. The production capacity of the equipment is maximized, and the waste of ink is minimal, which ensures the low cost and high efficiency of printing.
(5) Simple operation
With Windows 2000/XP/Vista, the setup is simple and can achieve the “small spray”, which greatly facilitates the use of customers.
(6) Easy maintenance
Routine maintenance only needs to use the ink to rinse the nozzle, and according to the actual situation, choose the rinsing time. After rinsing, gently wipe it with a soft cleaning cloth.
(7) Good equipment compatibility
The device is very compatible with post-press processing equipment for the use of label manufacturers.
2, the application of EagleJet L1000
(1) One print
It can print as few as one label to help customers get their jobs to market quickly. For example, it is necessary to print 200 labels for biscuit makers with self-adhesive materials, and in less than one day, the task is completed in 1-2 hours using the EagleJet L1000 digital press, while traditional label printing It may take 2-3 days, and digital printing is also nearly 50% cheaper than traditional.
(2) Mass production, reducing inventory pressure
Provide users with small, appropriate and large quantities of printing to efficiently meet their needs, and help customers effectively manage the supply chain, saving inventory costs. This can be done effectively with the EagleJet L1000 digital label printer, which is not possible with traditional printing.
(3) personalized label
Printed with variable data to provide a personalized label for the perfect full color product. Nowadays, there are more and more short-run labels on the market, and small promotion activities or new product sales activities organized by manufacturers are becoming more and more frequent. For example, some small bakers, jewelers, small restaurants, etc. have more demand for personalized high value-added labels, and the traditional way can not meet these orders. If you use EagleJet L1000 digital printing, it is estimated that you can connect 250 more per week. Jobs.
(4) Label proofing
Provide customers with label proofing consistent with their work. The EagleJet L1000 provides users with high-quality, fast digital label proofing, which is far less expensive than traditional proofing, and has a significant advantage over time.
In short, the use of the Founder digital label printing machine EagleJet L1000 adapts to the actual needs of the current label market, the advantages are very obvious, can help label users to quickly respond to the market, save costs, improve efficiency, and can help label printing manufacturers to develop personalized label printing new field.