Digital Hot Stamping | Value-added journey of personalized hot stamping
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Nowadays, the label is small and the trend of personalization is highlighted. In order to adapt to this change, label printing companies are actively looking for solutions, which provides opportunities for digital printing technology to show their skills. Similarly, personalized hot stamping technology has also received attention.
How to achieve personalized hot stamping appeal?
How to achieve personalized hot stamping appeal for small batch labels? Digital hot stamping technology bears the brunt. This is an innovative hot stamping technology introduced by Kurz, which can show the hot stamping details and has advantages in high gloss, fine lines and hot stamping.
What is digital hot stamping technology?
DIGITAL METAL, the first hot stamping technology introduced by Kurz at drupa2012. After five years of continuous improvement and innovation, Kurz has finally successfully launched a complete solution for digital hot stamping. The program offers a complete range of services for machines, hot stamping foils and software. Digital hot stamping is a combination of digital printing technology and hot stamping technology.
The processing steps for digital hot stamping are as follows.
(1) printing the intended design directly onto the substrate by toner or ink;
(2) compounding the metal foil onto the already printed substrate;
(3) peeling of the carrier film;
(4) Digital printing and glazing after hot stamping.
At present, for digital hot stamping technology, Kurz can provide silver, gold, laser, holographic and other types of hot stamping foil, which can achieve the following digital hot stamping effect.
(1) Where the highlights are reflected;
(2) The details are good, from small lines to medium patterns, and the outline is clear after burning;
(3) It has excellent hot stamping ability for toner or conventional ink, and can achieve a variety of metal tone effects;
(4) It has good adhesion on many substrates (even on some rough substrates), and can make personalized products;
(5) It can be used for product proofing with high flexibility;
(6) No hot stamping is required.
Of course, digital hot stamping technology also has certain limitations.
(1) Not applicable to all substrates, pre-tested before hot stamping;
(2) Pre-printed multi-layer ink or toner is required on a rough substrate;
(3) the consumption of metal foil and printing substrate is 1:1;
(4) Personalized bumping cannot be realized, and the convexity can be performed in the post-processing form.
What is the difference between digital hot stamping and traditional hot stamping technology?
(1) Digital hot stamping does not need to make hot stamping plates, traditional hot stamping requires hot stamping plates;
(2) Digital hot stamping can truly realize personalized hot stamping operation, and traditional hot stamping can only be used for large batch operations;
(3) Digital hot stamping can be printed after hot, and can achieve perfect line and dot effect. Traditional hot stamping can't be printed after hot stamping, and it can't achieve the gradient tone effect;
(4) Digital hot stamping is desirable, traditional hot stamping requires a certain plate making time, at least 1 to 2 days;
(5) Digital hot stamping can not achieve personalized bumping, traditional hot stamping can be synchronized (but can not be personalized).
In the current business model of Kurz China, label printing companies do not need to make any investment, only need to hand over the orders received (small batch, personalized) to Kurz, the order is completed by Kurz Hong Kong company. Production. This innovative business model has completely solved the problem of equipment investment in label printing companies. For the majority of label printing companies, digital hot stamping is a "cash tree" with only output and no input.