Cultural construction: "making souls" for enterprises
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In the early 1980s, management scholars found that Japanese companies introduced American management methods in the early 1950s, but they formed a management model different from the United States, and they were unique and vibrant; they concluded that there was no flexibility. The management is not conducive to the long-term development of the enterprise, and it is crucial to create a culture that is conducive to innovation and integrates value and psychological factors. In this context, the concept of corporate culture came into being.
Scholars at home and abroad have different opinions on the understanding and understanding of corporate culture. Although scholars have different starting points and different focuses, on the whole, they basically believe that corporate culture is the company's values, basic beliefs and codes of conduct, guiding the activities of enterprises and affecting the behavior of corporate members. Its constituent elements mainly include five aspects: values, corporate environment, heroes, etiquette and rituals, and communication.
It's a “tightening spell” and it’s a “strong heart”
In the 21st century, opportunities and challenges coexist. The competition faced by enterprises not only comes from capital, technology, equipment, etc., but deeper competition is reflected in corporate culture. The reason why the world's top 500 companies stand out from the crowd is inseparable from their emphasis on corporate culture. If China's printing enterprises want to develop and grow, the importance of cultural construction is self-evident.
Corporate culture is not only a necessary constraint on standardization, but also a wise development guide. On the one hand, corporate culture plays a regulatory role in employee behavior and language. The rigid corporate culture, such as the off-duty time and vacation system, clarifies the company's code of conduct in the form of regulations, and employees must abide by it. The relatively flexible corporate spiritual culture is based on the flexible level of morality and values, enabling employees to introspect, psychologically willingly accept constraints, and self-control according to the guidance of values, to achieve self-discipline. On the other hand, corporate culture provides employees with a harmonious environment, and exerts comprehensive incentives such as target incentives and incentives, so that they can work intently and concentrate, maximizing the potential of various departments and members of the enterprise, and mobilizing their enthusiasm. To play its creativity. The successful construction of corporate culture is like generating a huge magnetic field, attracting employees to gather together, guiding individuals and groups to the direction of the enterprise, making their minds come to a point, and strive to achieve the corporate goals.
It is indispensable for printing companies to stand up, stand firm, and stand for a long time. Corporate culture is not only part of the competitiveness, but also the core. Actively exerting the role of corporate culture and continuously injecting vitality into the overall competitiveness is the guarantee, motivation and source of sustainable development of enterprises. Judging from the current situation and environment of China's printing enterprises, it not only faces huge competition between domestic and international counterparts, but also faces the impact of emerging technologies such as digital printing. According to statistics, during the "Eleventh Five-Year Plan" period, China's digital publishing continued to triumph, and industrial income increased substantially year by year. In 2006, it was 21.3 billion yuan, in 2007 it was 36.242 billion yuan, in 2008 it was 55.656 billion yuan, in 2009 it was 79.94 billion yuan, and in 2010 it was 105.179 billion yuan. In 2010, the total income was about 5 times of the total income in 2006. For traditional printing companies, once the upstream is transferred to digital publishing, there will be little or no rice, and companies will be in trouble because they lose their main business sources. Under such heavy pressure and complicated environment, if printing companies rely solely on talents and technology to compete, they may be effective in the short term, but in the long run, they are far from enough, and the palliative is not a cure. Only by building a corporate culture can we break through and possess In one side of the world, only by continuously deepening and strengthening the construction of corporate culture can we preserve the existing world and open up the land.
Execution link, one can not be less
First, the content of corporate culture is built. Corporate culture is the three levels of superficial material culture (including the culture embodied in plant, equipment and products), middle-level behavioral culture and institutional culture (behavioral norms and regulations), core concept culture (including values, entrepreneurial spirit and morality). The content is closely combined and organically unified. The core values of the company are the backbone. Printing companies should first establish their own core values according to their own industry and enterprise characteristics, and promote them within the enterprise and get universal recognition; then, when doing brand promotion, let customers accept and recognize this value of the enterprise. Every printing company should position itself in its corporate culture and find its own world in the printing market with its unique cultural color and corporate image.
Second, from top to bottom, together. The construction of corporate culture can not be done independently by a few people or at a certain level, but it needs to be carried out by the company.
First of all, the leadership of the company acts as a helmsman. They are a symbol of the company and a role model for the employees. Their ideas have an important influence on the formation and development of corporate culture. Often, the prototype of corporate culture comes from a series of values that are led and advocated by the leadership. This requires the leadership to continuously improve itself and have excellent qualities (including correct values, good moral qualities and profound cultural heritage).
Secondly, the ideological concepts of corporate employees also have an important impact on the formation of corporate culture, and the formation of corporate culture requires their conscious maintenance. The proportion of ordinary employees in printing enterprises is quite large. If the basic quality of employees is not high or lacks good professional ethics, healthy and sustainable development is impossible, and there is no disadvantage to the construction of corporate culture. Therefore, only by creating a learning-oriented enterprise, starting from the spiritual level and value concept, improving the quality of the employees, forming a full-participating enterprise, the enterprise culture will prosper and develop, and the enterprise will flourish. In the new era, printing companies should follow the trend, accelerate the creation of learning enterprises, and comprehensively improve the quality of enterprise employees, thereby promoting the construction of corporate culture and strengthening the maintenance of corporate culture.
Third, the establishment of corporate image. The corporate image is the intangible asset of the enterprise. Without the excellent corporate culture, there will be no good corporate image. In turn, the corporate image is the concentrated external manifestation of the corporate culture, and it is the general public's evaluation and view of the enterprise. A good corporate image has a huge impact on improving the visibility of the company, ensuring the credibility of the company, enhancing the internal cohesion of the company, and improving the competitiveness of the company. Therefore, establishing a corporate image is an important part of building a corporate culture. The establishment of the printing enterprise image should be well-planned in the long run, starting from the prominent position of the customer's interests, insisting on individuality, and making the image clear, leaving a deep impression and further influencing. The establishment of corporate image must establish a global and long-term concept, from all-round efforts and planned.
Fourth, corporate culture must be constantly adjusted and innovated. “The only constant in the world is change”. The market demand for printing enterprise products and the changing environment of enterprises are changing, which leads to the change of corporate culture, from concept culture, behavior culture, institutional culture and material culture. Seek transformation and innovation. "Water can carry a boat, it can also overturn the boat." The same corporate culture is a "goodman" in the rapid development of the enterprise in one period. In another period, it is likely to be a stumbling block. Innovation is the inexhaustible driving force for all enterprises to maintain their competitiveness, and is the fundamental way to cast the core competitiveness of enterprises. In order for the majority of printing enterprises to remain invincible in the future market competition, it is necessary to use innovation to make this productive force fully play its role and create value.
Cultural construction is a long-term and complex system engineering that cannot be accomplished overnight and requires constant accumulation, adjustment and innovation. Printing companies should start from their own advantages, based on the current, focus on the long-term, plan, step, and consistently carry out corporate culture construction, and ultimately achieve sustainable development of enterprises.