Corporate brochure design scope and characteristics
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Brochure design range
The brochure design is also called the “Commodity Promotion Card” design course in the advertising graphic design teaching of some art colleges. Its design scope is roughly as follows:
(1) The publicity card includes flyers, postcards, new year's cards, corporate introduction cards, invitations, greeting cards, admission tickets, program tickets, menus, etc., generally only introduces the main content on the front, and has relevant explanatory text and graphic design on both the front and the back. Used to introduce the image performance of commodities and corporate promotional materials
(2) The product catalogue includes a product catalogue with folds, two folds, three folds, or a set of envelopes, a corporate publication, a catalogue, etc. The design content includes product presentations, prefaces, speeches, various commodities, results introduction, and future. Prospects and introduction services, etc., are usually introduced to affiliates and consumers before the goods.
(3) Product manual Generally used in commodity packaging, mainly to introduce commodities, so that consumers can understand the performance, structure, composition, quality, working principle, maintenance methods and usage methods of the products. The size of the format is basically the same as the product sample.
3. Brochure design features
Product samples and promotional cards are important mediators in commercial trade activities. It is the medium and bridge between manufacturers and distributors and consumers. The promotional card is targeted, independent and holistic, and is widely used by the business community.
The publicity card is a complete propaganda form, for the sales season or the popular period, for the relevant enterprises and personnel, for the trade fairs, conferences, for the consumers who purchase the goods, mail, distribute, give away, to expand the enterprise, goods Reputation. Selling products and enhancing buyers' understanding of the product strengthens the effectiveness of advertising.
The promotional card is self-contained. No need to resort to other media, no other media's publicity environment, public characteristics, information arrangement, layout, printing, paper and other restrictions, from the opening to printing, paper, high requirements, so that consumers can not put it down. For example, a beautiful promotional card will also be preserved for a long time. The features of the brochure design have the following characteristics.
(1) Propaganda accurate and true
Both brochures and posters are visually visualized. Through the image performance skills, the real and touching product art image is created in the advertising works to attract consumers and accept the theme of advertising to achieve accurate introduction of goods and promote sales. At the same time, the brochure can also be accompanied by advertising products, such as textile fabrics, special papers, decorative materials, detergents, etc., and more intuitive publicity.
(2) Introduce carefully
Prompt poster advertisements are mainly targeted by mobile consumers. Therefore, the pursuit of instantaneous visual infection, emphasizing its attention rate and strong visual impact. The brochure is different from poster advertising, which can guarantee a long-term advertising appeal effect, so that consumers have a taste for advertising. Therefore, the brochure should provide a detailed and detailed description of the product's performance characteristics and usage. At the same time, it can provide various types and angles of product photos as well as working principle drawings, scientific test data, charts, etc., in order to facilitate the user's reasonable selection, correct operation and maintenance.
(3) Beautifully printed and chic
The brochure has the media advantage of similar magazine advertisements, that is, the printing is exquisite and the reading rate is high. Relatively speaking, this is not available in poster advertisements. Therefore, the brochure should make full use of the vivid and colorful products and labor images printed by modern advanced printing technology to attract consumers. At the same time, through the vivid and well-written advertising copy, the brochure effectively conveys the advertising information with the visual advantage of the text, and convinces the consumers to make a deep impression on the products and labor.
(4) Dissemination spread widely
Brochures can be printed, mailed to affiliates or shipped to users. Or distribute it to the audience through product fairs and trade fairs, so that advertising products or labor information can be widely circulated. Because the brochure is small, it is easy to mail and carry. At the same time, some samples can also be stored as technical data for a long time.