Commercial Opportunities in the Digital Printing and Report Printing Industry
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First, let's review the impact of digital printing on the entire printing process, whether it is commercial printing, packaging printing, special printing or report printing. Today, it will also focus on the report printing industry. The first half will discuss the changes in the prepress process, and the second half will focus on the discussion of digital printing and discuss the market opportunities for digital printing products and services. There are also several key points in the middle. One is the simple practice of database printing, and the other is the relationship between the digital printing and the printing industry.
First, the development process of digitalization of printing process
Let's briefly review the traditional printing to digital prepress process to the so-called CTP; and CTP (Computer to Plate, Computer to Paper) and from direct plate to direct printing. In the traditional printing process, before 1990, the printing process had to undergo very complicated movements, from "artificial art design - photography - repairing the film - tailoring - proofing - exposure printing version - on the machine - - Adjusting ink - double-sided printing - binding, which is a general commercial printing operation, and report printing is similar to this process, printing only with a rotary press when printing; and 10 years ago, PC The emergence of computer and MAC prepress models and the application of Adobe-related software have brought new opportunities to the industry. Some hand-made prepress parts have gradually been replaced by PC and MAC models. In the past electronic revolution, computers replaced Pre-press hand-made, the printing industry should be very impressed at this stage. In 1995, most of the 70-80% prepress productions were converted to electronic, and in 1996 there were some minor reforms. However, due to many factors, there was no big trend, but by 1998, the front-end prepress production had a great revolution from the negative film to the plate making stage. This is the emergence of CTP (direct plate making), and also because some printing companies cited Into this technology, the printing production process is very simple and saves a lot of manpower.
However, because the printing factory has introduced many digital production processes, the original high-demand technical labor has become unnecessary. The speaker personally believes that digitalization is not jeopardized for certain industries. Because many transactions become more transparent after digitization, many things don't need to be artificial, and many things become common sense when they first start.
Second, digital printing changes to the industry
Now I want to report to you two proposals that you need to consider in the process of investing in the future. The purpose of investment is to make money and save money, that is, open source and throttling: the so-called throttling part is in the pre-press process, and there are in the future printing digital process. Two trends, one is NGP (Network Graphic Printing). In all future printing-related industries, whether it is commercial printing or report printing, all operations will be carried out on the Internet, because in the past, the era of homework has passed, because you need to master Information about customers, suppliers and competitors must rely on online information. Another trend is CTP (Computer to Plate), and the film era has passed, except for some special ones such as letterpress and gravure. The future of CTP will be a trend, and in the following positions, everyone will explain this latest trend.
The other is open source, which is a more innovative market, just as people could not predict that the mobile phone market would be so huge five years ago. There are also two key points. One is VDP (Variable Data Printing). All the graphic materials are electric. In the printing process, there is no immutable thing. This is a technical feature of the digital printing machine. Derived CTP (Computer to Paper), which prints all digital data directly onto paper. The emphasis here is on a large amount of printing, such as 50,000 copies and 100,000 copies of the same printed matter. At the moment, we do not encourage digitalization for digitalization, but we hope that everyone will replace the main investment with cost considerations and pursuit of efficiency.
Third, the development process of digitalization of printing process
Continuing the CTP mentioned above, it can be seen that CTP actually represents many meanings in printing digitalization. Therefore, if a large number of digital processes are invested, but the cost and benefits are not considered, the investment will be defeated and destroyed. Therefore, the first meaning of CTP becomes "CTP means Computer to Perish".
The most popular CTP in the printing industry is the direct plate making of computers. Following the introduction process of this printing digitalization, there are roughly the following evolutions:
(1) CTP means Computer to Plate: computer direct plate making.
(2) CTP means Computer to Press: This Press is the Press in this printing industry. It refers to the on-board plate making. It is the version that is hanged in the printing seat. The industry calls this a plate, and the plate is sprayed directly on the plate with a special solution. The burning can be completed in 5 minutes, and then the machine is calibrated. The current price of this technology is higher. At present, the printing capacity is about 50,000 brushes.
(3) CTP means Computer to Paper: Direct printing by computer.
(4) CTP means Computer to Publish: This is for the purpose of responding to the diversified needs of customers by responding to certain customers without having to directly obtain actual products or other different needs.
(5) CTP means Convenience to Print: In the end, CTP will become a printing service to satisfy customers.
Fourth, the future changes in the market for prepress equipment (CTP and CTF)
First provide a trend in the current domestic CTP introduction:
(1) The number of installed CTPs in Taiwan was about 60 before 2003.
(II) In the year of 2003, CTP sold 37 units (including 12 joint reports).
(III) CTP The number of installed units will be 45 (including newspapers) in 2004.
(IV) Estimation CTP is growing in 2004-2007 and then declines.
(V) Estimated CTP In 2007, the total number of installed units was 400.
(VI) Before 2003, the number of installed CTFs was 854.
(VII) In the year of 2003, CTF sold 38 units.
(VIII) The CTF will have 40 installed units in 2004.
(IX) Estimated CTF began to decline in 2005.
(X) Estimated CTF The total installed capacity of the whole Taiwan is 1000.
Fifth, Conclusion
After many previous introductions to digital printing, a simple conclusion can be made. In the digital printing aspect, the problem of digital prepress can be solved by NGP and CTP at this stage, and the digital printing machine solution can utilize Template, VDP and Media. To solve, and use the type or special materials such as holographic paper and special film is very good, because the original printing of these special materials requires UV printing, the cost will be higher, but if you use digital printing machine To print, the cost of printing is the same as that of ordinary printed paper, so it can create some added value.
Because digital printing has many of these benefits, it will drive the market demand:
(1) Remote digital proofing.
(2) High-quality color report output.
(3) Printing and printing of the database.
(4) The use of innovative teaching materials.
These are newer market demands and are a business opportunity for those who want to import digital printing.