Book page design
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Art decoration is the aesthetic soul of books. It contains the interrelationship and high integration of art and technology, physiology and psychology, beauty and function. Art decoration is usually attributed to a category in graphic design, which is a design language that is harmonized with its content. In the design of book decoration, the design of the title page is one of the components. It is a bridge between the cover and the inside of the book, which bears the connection between the appearance and the text. This is the biggest feature of the design of the title page.
For example, in Figure 1, the title page of this "Watanabe Photo Collection", Watanabe's photographs are mostly landscapes, with a light and distant style. The cover directly uses a painting by Watanabe, and the title follows the style of the cover. The inscription uses the same font as the cover, the picture design is neat and light, and the cloud smoke under the word "Scorpio" makes people associate, and a row of horizontal English words contrasts with the vertical Chinese characters above. The picture is not too simple and dull. This design is like the author's work. It produces a distant association in the light. The author feels and captures the most moving and poetic scene in nature, and strives for excellence, cover and title page. It reflects the author's style and temperament. It can be seen that the title page has a connection between the cover and the inside of the book, and it also has the following characteristics: ideological, artistic, coordination, and novelty.
1. Ideology: Since the title page is a bridge between the cover and the inside of the book, its design must reflect the theme of the book content as well as other designs of the book. A good book design does not ignore the design of the title page. The design is empty and lacks ideologicalness, so it is a flaw in the overall design of the book.
2. Artistic, the design of the page is sometimes designed in the form of painting, photography, calligraphy, engraving, etc. In order to better bridge the gap between the cover and the book content, it is necessary to use the artistic form of the art to adapt to it. It has aesthetic value.
3. Coordination, the book as a whole is the most important principle of decoration design, and everything must conform to this principle. The overall design of the title page is only a part of the book design. The design strength and strength of the title page should be coordinated and unified with the cover and other designs, and should not be overwhelming. No part of the book is designed separately, and all parts are harmonious to produce the beauty of “books”.
4. Novelty: Designers must inherit and innovate, and inject innovative design ideas into the design. Modern design not only has aesthetic problems, but also problems of function, technology, new materials, and new techniques. Designers must constantly absorb modern scientific and technological means, update design concepts, and make the designed works more novel.
Book design is to use its own components and characteristics to reflect the style of the book. The design of the title page reflects the above characteristics through color application, text design, layout design, graphics, material selection and structure. Choose to build this bridge.
1. The use of color: The world is colorful, the feeling of color beauty is a kind of human nature. People live in the color environment for a long time, and gradually form an aesthetic sense of color. Color can be quite strong and quickly appealed. The factors of feeling, subjective, infectious, can convey ideas and express certain meanings. When we face color, color as a kind of stimulation can make people have different emotional reactions and associations: excitement, calmness, gorgeousness, simplicity, brightness, melancholy, warmth, lightness, etc. We should make full use of color language as the title page. Design service. As shown in Figure 2, "The Secret of the North", when the book is opened, it is a mysterious dark blue, plus fuzzy words, giving a profound and mysterious feeling, as well as some ancient oriental religions. What makes people feel this book is a religious story about the mystery of the East. Also, as shown in Figure 3, "Suzuki Risho's Collection", this is a book full of Japanese national life. The color of the title page is rich and colorful. The color changes from purple to rose red, and the middle white to the bottom is bright red. The middle characters are different. The kimono of color reflects Japanese folk characteristics from both color and image. Color language is a good tool for expressing ideological content. It can play a big role in the design of the title page. Some of the page design is just a piece of paper, but it looks clean and neat. In the design, it also expresses certain thoughts. Regardless of the choice, it is necessary to coordinate with the overall design style of the book in order to play the correct role of the title page in the art of books.
2. Font design: Text is like a sound, and depending on its "font" and "combination method", you will feel a variety of sounds. The text has a distinct personality. Different books have different temperament and style. The design of the font reflects this difference. Each type of font has its own character, free writing, solemn black body, delicate thin line font. These are the designers who choose different fonts based on the content of the book. There are many choices for fonts: drawing fonts, handwritten fonts, computer fonts, clip art fonts, defective fonts, special fine fonts, overlapping fonts, and more. For example, in Figure 4, this is the title page of a collection of designer works. The inscription is the signature of the designer himself. The font is in the form of handwriting, simple and free. The font size of the text in Figure 5 is different, the English letters with different thickness and contrast are strong, giving a feeling of restlessness and jumping. The full-page English text of the full-page of Figure 6 constitutes the entire layout, and the technique of hollowing out makes the whole layout exquisite and generous. And rich in change, increase the layering of the picture.
3. Layout design: The layout design of the title page mainly reflects the designer's concept by the area, proportion, density and position of the layout. The font selection of the plain text page is appropriate, and the layout is well-organized. There are many forms of text layout: the same tail, the end of the head, the alignment of the center, vertical text, horizontal text, changing text, the text into a graphic and so on. For example, in the upper left corner of the page in Figure 7, the action extension method is used to enhance the visual impact. The rest of the text is distributed on the edge of the title page, leaving the reader with a lot of imagination and a rich modern atmosphere.
4. Graphics: Designers sometimes use painting, photography, and decorative patterns as part of the title page to use these methods to directly reflect the content of the book. For example, in Figure 9, the title page of the book "Using Freedom", the image of several characters shows that this is a book about working people, and the image of the characters is comicized, giving a relaxed feeling.
5. Material selection: If the book decoration is like a garment, then the title page is like a shirt in the clothing, which plays a role of supplement and foil. Shirts can be of different textures, and the pages can be chosen from different materials to complement the other designs of the book. The materials on the title page are usually paper, sometimes even leather and cloth. With the development of economy, science and technology, more materials are used for bookbinding, and the design is also diversified.
6. Structure: The design of the title page is novel, and many of them are reflected from the structure. Many designers are ingenious in structure and change the pattern. The structure can reflect the content of the book, and the designer can reflect this idea from the structure.
People's inner personality traits, temperament and physical health can be reflected from the face and appearance. We can see this multiple relationship between the inside and the outside from the book design of the book. The designer observes the temperament revealed from the inside of the book. Analyze the potential internal image, and make the essential things stand out and present a “live face”. This kind of presentation is not only done from the cover, but also through the overall design of the book. The title page is a part of the overall design. Due to the processing of colors, fonts, layouts, graphics, materials and structures, the book's individual style is presented. At the same time, the connection between the appearance and the text is taken into account, and the title page is designed in the art of book binding. It is an indispensable part.