Analysis on the Application of Anti-counterfeiting Technology in Modern Packaging Design
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Packaging design is one of the important components of modern design. The development of packaging design is at the forefront of the times, both in theory and in specific design practice. It expresses the design trend and reflects the design mainstream. The diversified development of modern design has also led to a diversified and sustainable development trend in packaging design. In order to make China's packaging design in line with the development of the world's packaging design while maintaining the local characteristics, it is necessary to make a correct positioning of China's packaging design concepts and design concepts, namely the penetration and application of anti-counterfeiting technology.
1. The role of anti-counterfeiting technology in packaging design
Anti-counterfeiting technology refers to the measures taken to achieve the purpose of anti-counterfeiting. It can accurately identify the authenticity and the technology that is not easy to be copied and copied within a certain range. Simply put, it is a technology that prevents counterfeiting and counterfeiting. Anti-counterfeiting is a precautionary measure taken against the purpose of deceiving and copying or copying without the permission of the owner. Anti-counterfeiting technology products are anti-counterfeiting products, which are made of anti-counterfeiting technology and have anti-counterfeiting functions.
In China, anti-counterfeiting technology has existed in ancient times, especially in the rapid development of packaging anti-counterfeiting technology in recent years. Under the situation that counterfeit and shoddy goods have been repeatedly banned and high-tech crimes have become increasingly serious, anti-counterfeiting technology is facing unprecedented opportunities and facing severe challenges. Anti-counterfeiting packaging not only enables enterprises to curb the proliferation of counterfeit goods, facilitates consumers to recognize fake and false, protects the legitimate rights and interests of enterprises and consumers, but also plays an indispensable role for enterprises to enhance their brand image, product image and company image. At the same time, enterprises should take anti-counterfeiting as an opportunity to take effective anti-counterfeiting measures as a strategic investment of enterprises, and plan and gradually realize the anti-counterfeiting work objectives, and implement anti-counterfeiting throughout the whole process of product production, marketing and enterprise management. Anti-counterfeiting is an important means for enterprises to protect their rights, fight against counterfeiting, increase efficiency, and build brands.
2. Design of anti-counterfeiting scheme in modern packaging design
The application of anti-counterfeiting technology in packaging design is a systematic project. China's anti-counterfeiting technology has developed rapidly in recent years. On the one hand, it has benefited from the strong support and guidance of the state, and on the other hand, it has benefited from the increasingly perfect socialist market mechanism. Although in some respects we are still behind the international advanced level, in terms of the comprehensiveness of technology, we are already ahead of the world in some aspects.
① The packaging material itself uses special or special wrapping paper. Such as layered dyeing anti-counterfeit paperboard: This new type of packaging anti-counterfeiting material is the layered dyeing of the inner pulp layer in the cardboard manufacturing process, using the tearability and sandability of the cardboard itself, extending the anti-counterfeiting recognition function to the internal structure of the cardboard. , any external printing technology can not counterfeit, thus achieving the purpose of anti-counterfeiting.
② The packaging box itself adopts the special hot stamping holography technology or the special marking technology combined with the packaging material, embossing technology, and the safe embossing technology of hidden text or graphics. Holographic laser hot stamping technology is one of the safer and more novel anti-counterfeiting technologies. It has been widely used for packaging of tobacco, alcohol, cosmetics and pharmaceuticals. It can be designed with three-dimensional dynamic shading anti-counterfeiting design and high-precision high-quality refraction light pattern.
③ The package number corresponds to the content number one-to-one or mutual decoding technology. Using laser coding or inkjet random coding technology, the package and content are coded for personalization and anti-smuggling, and the computer database is used to manage the authenticity. At the same time, the two codes can be the same or have some corresponding conversion relationship. To prevent the reuse of packaging. You can also use an encrypted barcode or P D F 4 1 7 QR code technology with database capabilities. The use of bar code technology also meets the requirements of automatic identification and rapid identification of logistics.
④ Anti-counterfeit shading design and secure printing technology on the inside of the small box. It adopts a single anti-counterfeiting line design technology and spot color printing, such as the inner surface of the box of Lijunsha tablets of Xi'an Pharmaceutical Factory. The use of scrambling pattern security design techniques, and the use of decoders to identify the authenticity of the package. Such as Shijiazhuang Pharmaceutical Group Co., Ltd.'s "Weihong" azithromycin tablets packaging.
⑤ The box is affixed with anti-counterfeiting labels and anti-counterfeit tamper-evident seals. Laser holographic anti-counterfeiting mark, fluorescent anti-counterfeit mark, thermal anti-counterfeit mark, telephone anti-counterfeit code mark, etc., almost all the signs with anti-counterfeiting function are applied on the package. Such as express mail E M S sealing tape, Robust sealing tape, Tsinghua Tongfang computer sealing logo, China sports lottery issuing equipment packaging seals and so on.
⑥ The patented design of the packaging container itself is anti-counterfeiting: some bottle bottles such as Robust whirlwind cover and alcoholic wine, and the bottle mouth.
It can be seen that modern packaging design has entered a period of diversification, showing a variety of styles coexisting in a variety of situations. The diversification of design style, the informationization of design means, the continuation of design concepts, and the humanization of design products have become the main features of modern packaging design in this period. At present, there are many types of packaging and printed materials, such as wine trademarks, food packaging, audio-visual product covers, cigarette packaging, packaging containers and other anti-counterfeiting technologies can be applied to the printing anti-counterfeiting of these products, but the design of each anti-counterfeiting scheme will be different. . The following is an example of the application of anti-counterfeiting technology in the printing and packaging of wine products.
Discrete and non-discrete, visible and invisible digital watermark anti-counterfeit electronic labeling on the inner and outer packaging boxes, which not only changes the production process, but also effectively prevents the counterfeiters from making fake fakes at the same time, and at the same time is convenient for consumers. And the visual identification and tool testing of the staff in the logistics department are also beneficial to the market management personnel to detect the fake.
Make anti-counterfeit labels (digital watermarks). Stick it to the package seal, the opening of the cap, the cap and the neck of the bottleneck, mainly to prevent small-scale counterfeiters from recycling the old packaging for reuse. The technical solution is to add invisible non-discrete digital watermarks and invisible discrete digital watermarks with different contents in the trademark or appropriate position. The anti-counterfeiting information is respectively provided for the competent department of the manufacturer, the sales department, the distribution and circulation, etc., and realizes the hierarchical management of the anti-counterfeiting information. It is also convenient for consumers or managers to identify the authenticity of the product through special inspection tools.
The use of non-discrete, hidden area-marked invisible digital watermarks on the inner and outer packaging enables targeted production and targeted sales to prevent regional stockpiling.
If the manufacturer needs to make and provide a "digital code computer logistics management system" on the anti-counterfeit label or label, the anti-counterfeiting and logistics management system can be organically combined to improve the computer management efficiency of the manufacturer.
3. Development trend and prospect analysis of anti-counterfeiting technology in future packaging design
Anti-counterfeiting is an ancient practice. In ancient times, there were stamps or warnings on porcelain and calligraphy to determine the identity of the producer and prevent counterfeiting. The rapid development of anti-counterfeiting as an industry is after the 20th century, especially in recent decades, with the increasing demand for fake banknotes, fake certificates, fake goods and anti-counterfeiting of commodity packaging, market demand has stimulated packaging. Anti-counterfeiting technology advancement, anti-counterfeiting has gradually become an important independent development industry, the emergence of specialized anti-counterfeiting technology development and engaged in the production and service of security products, the application of a large number of high-tech and results in anti-counterfeiting practices, to meet a variety of goods Personalized packaging requirements. The rapid development of modern science and technology and the increasingly rampant counterfeiting and counterfeiting activities have promoted the development of various anti-counterfeiting technologies. While incorporating advanced technological achievements, anti-counterfeiting technology has also become the crystallization of the combination and comprehensive application of multidisciplinary scientific and technological achievements.
Anti-counterfeiting technology will become more comprehensive at the same time, and will develop to a deeper speed. The use of comprehensive anti-counterfeiting technology will become the only way for anti-counterfeiting products. More and better high-security anti-counterfeiting technology will be highly integrated with anti-counterfeiting. The field is going to the private sector and going to civilian products; laser holographic anti-counterfeiting will continue to play an important role in the field of anti-counterfeiting with higher technology content; information anti-counterfeiting technology, especially the coding anti-counterfeiting technology based on encryption technology, database technology and modern communication technology will enter Ordinary merchants, ultimately realize the zero distance of product information feedback between consumers and manufacturers; digital watermarking technology will be developed and fully promoted; biometric information anti-counterfeiting technology will be more widely used; electronic technology, automatic identification technology, etc. The technology is more closely combined and put into application, such as IC card technology, bar code technology, automatic ticket checking system, etc.; “easy to identify, moderate price, difficult to forge” will become the common feature of future packaging anti-counterfeiting technology products.
When designers design packaging products, anti-counterfeiting technology has not only seen it as a competitive business behavior between enterprises, but also as a cultural creation, a cultural design. Using all kinds of techniques to integrate our long-standing culture into packaging design not only provides designers with inexhaustible design materials and ideas, but also challenges and requirements for designers, and is more successful. The inevitable choice of packaging design.