Analysis of the value of three-dimensional printing investment
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Stereo printing has caught people's attention with its unique effect. According to experts, stereo printing has been popular in Europe and America for many years. However, in China, it has undergone a long process. Since 1999, three-dimensional printing has begun to be applied. It has gradually developed in 2000 and 2001, and its momentum is good.
Know the problem
An expert who has been engaged in stereo printing for more than 30 years said that many domestic printing companies have insufficient understanding of new product development. As long as they have the ability to work and start up, they will not actively seek technical breakthroughs if they are not starved to death. Some printing companies still hold traditional ideas, wait for the rice to cook, rarely work hard to develop new product areas, and do not accept the concept of new things. Foreign countries are not the same. Liquid crystal, fragrance, foaming, etc., which are rare in China, have been widely used.
Technical difficulties
In the past, stereo printing was a systematic project, including stereo cameras. The development of each aspect of the three-dimensional computer plate-making and grating compounding machine requires unique expertise. Unless the company has design and manufacturing capabilities in computer plate making, grating stencil and grating machinery, it is very difficult to start production. The production equipment is expensive and the process technology is complicated. The high cost of production has affected the promotion and popularization of three-dimensional printing. The commercialization of three-dimensional printing is an arduous process, so stereo printing has only been applied in a small scale in the past several years. Nowadays, with the application of computer technology and CTP, the problem of plate making has been well solved, and the application of stereo products can be further promoted.
Price threshold
The expensive prices of previous years have also prevented the development of three-dimensional printing. Grating is an important raw material for three-dimensional printing. Just a few years ago, the price of imported high-precision thick-type grating was more than 1,000 yuan per square meter. Together with the production cost, ordinary customers could not bear the price.
In recent years, the price of gratings has fallen all the way, although it is higher than flat printing, but if mass production, its price is still acceptable. For printing companies, although the grating is expensive, the purchase is calculated according to the square meter, but the processing of the three-dimensional product is also calculated according to the area, for the customer, the use of three-dimensional print. Improve the grade of the product, which is more conducive to long-term development. When asked if the end customer can accept the price much higher than the plane printing, an expert who has been engaged in three-dimensional printing for a long time uses the metaphor of such an image. The plane-to-three-dimensional transformation is like a black-and-white picture to a color picture more than ten years ago. The change is the same, although it is a bit expensive, but the column goes up, the effect is improved, just like hardcover and Lite have their own market.
Love the reason for three-dimensional
According to relevant experts, the annual output value of several three-dimensional printing enterprises in Guangdong has exceeded 100 million yuan. What promoted the development of three-dimensional printing, the relevant three-dimensional printing companies have their own opinions, summed up, there are so many points.
Magical appearance
The three-dimensional products have three-dimensional, animation: three kinds of different patterns, which produce strange effects, which are completely different from traditional flat printing. Stereoscopic products are vital images, which are rapidly emerging overseas because of their exquisite and novel features. It is the easiest to impress customers who are pursuing novelty. These special features enhance the added value of products, and become an excellent means for customers to promote goods and improve the market image and novel advertising media, which has played an effective role in publicity.
customer demand
Raster images are very popular in Europe and America, because it is like a dynamic advertisement, which can express information deeper and more vividly. Therefore, foreign demand for three-dimensional prints is very large, and many three-dimensional printing products made by domestic printers are exported. At the same time, three-dimensional printing also has a large market in China. Many printers are interested in it because three-dimensional printing allows them to find a new investment project. They need this new project to improve their profits. This new Technology is more profitable than the original technology, which is the key to printing business investment.
price advantage
Wang Zhiqiang, a technical engineer at Shenzhen Meidibao Technology Co., Ltd., said that the market research they have done shows that the three-dimensional printing is recognized by many printing companies, but its high production cost and low yield make them unacceptable. Not give up. In the past, if you were doing large-scale outdoor advertising, you would need to use thousands of dollars per square meter of imported grating materials, plus production costs, close to 2,000 yuan, which is difficult for ordinary customers to accept. Now the price of grating materials has been reduced. Depending on the material, dozens to several hundred yuan can be purchased. The domestic direct printing raster is even more than ten yuan. The most concerned price problem can now be Accepted, the development of three-dimensional printing in China will have a broad space.
Technological development
In the 21st century, the production of stereoscopic images entered the digital age. The three-dimensional image uses computer software, computer direct plate-making technology, and adopts high-precision printing equipment of FM network to ensure the quality of three-dimensional printing, promote the development of three-dimensional printing, and the production technology is becoming more and more perfect and stable. A new era.
Security function
Stereo printing uses a comprehensive anti-counterfeiting method of optical encryption. In the past, anti-counterfeiting technology, because the technology is too single, it is impossible to prevent. The three-dimensional anti-counterfeiting trademark is made by optical refraction data encryption and cannot be reproduced on an electronic color separation machine like ordinary printed matter. This technology can be applied to the anti-counterfeiting labels of tobacco, alcohol, beverages, cosmetics, clothing, medicines and other products. Some experts have boldly predicted that the three-dimensional trademark will inevitably become the main anti-counterfeiting method within 3-5 years.
Investment book
Shenzhen Midi Leopard Company predicts that within two years, three-dimensional printing will become the mainstream of the national print advertising industry. With its current price and the rich form it can carry, it will certainly be favored by customers. For advertisers, they obviously feel that the company is transferring the funds of outdoor advertising to some new promotional media, and the funds for outdoor advertising are gradually decreasing. Therefore, advertisers must come up with some novel and more tempting. Express the form to attract customers. At present, the three-dimensional printing is the best form of expression, and does not require expensive costs. As long as it is technically strictly controlled, it can produce beautiful three-dimensional prints. When investing, the following points are to be considered.
Technical preparation
Stereo printing is generally the same as general printing, but it is more rigorous and requires more precision. For example, the overprint should be accurate, and the dot reduction should be more clear and saturated, otherwise it will affect the clarity and three-dimensionality of the image.
Software selection
It is very important to carry out three-dimensional printing to realize the transition of image from plane to stereo. There are two ways to achieve this: one is to use the camera to directly take stereo photos, and the other is to use professional software to transform the planar image into a volume image. In these two ways, the stereo shooting effect is good, but the implementation is far less convenient than the latter. There are two main types of software for flat-to-three-dimensional software: the professional software, such as 3D4U, and the common software Photoshop, CoreDraW, etc.
With 3D4U software, only a flat image is required from the customer, and it can be turned into a stereo image after being processed by software. Relatively speaking, the production process of photoshop is slightly complicated. For example, if you need 12 layers of pictures, you need to shift 12 times, then synthesize. If you are not satisfied, it is very time-consuming and difficult to modify. 3D4U adopts parameter type, how many layers, only Depending on whether the positive or negative parameters are given, there is no need to do it in layers, which saves manpower and material resources. Of course, the price difference between the two is also very large, 3D4U software is worth $4,500, and Photoshop is priced at $600-700.
Identification of materials
There are three kinds of grating materials: PET, PP, PVC. PET grating production and processing are generally in foreign countries, with the best stability, high picture quality, and not easy to deform. Due to its anti-UV properties, it is suitable for advertising outdoors, can receive sunlight, does not easily yellow discoloration, and its yield is high.
That is to say, the grating stability is also high, the image quality is general, and the multi-use low-priced product is used.
PVC gratings are not used for toys and food packaging products in Europe and the United States because they are toxic and environmentally friendly. The accuracy and stability are not enough, resulting in the image cannot be completely synchronized when the stereo image is printed, and the scrap rate is often high because the quality of the material itself limits its yield.