Analysis of the Status Quo of Digital Color Printing Market in 2009
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The digital color printing market has experienced unprecedented changes in recent years. The first is the emergence of a large number of new inkjet printers, which not only provide users with more options for printing large quantities of transactional mail and direct mail, but also replace the pre-printed color cover. Previously, when companies needed large-scale digital printing, they could only choose between Kodak Versamark printers or other low-speed printers, and now their choices are much larger.
The introduction of technology is also adding more choices to users while increasing the functionality of digital color presses. The emergence of MICR inks, wider page sizes and new coatings has also enabled digital color presses to meet the needs of more applications. These new presses have not only pushed digital color presses to the mainstream market, but have also become an important turning point in the development of digital color production.
By leveraging the rich production capabilities on the press, users can significantly reduce the production steps for digital color printing. For example, a digital solution with glazing capabilities can produce digital color marketing materials without the need for post-processing.
Advances in technology have changed the way companies communicate with customers and bring monotonous black and white documents into the world of color. In addition, it provides companies with the opportunity to access benefits through communications materials.
The impact of digital color printing on corporate communications
As digital color printing continues to grow in corporate communications, printers are realizing that different customers respond to different color elements. In general, color printing can increase customer awareness and response rates.
Users should develop their own color strategy based on the purpose of the document. For example, business documents used to deliver important information need to rely on color to increase their affinity. By using digital color presses, companies can add data maps, complex tables and images to files. Recipients often feel that color charts are easier to read and understand, and digital images make it easier for them to recall the content of the message. In addition, the use of corporate logo colors in commercial applications or broadcast media such as billboards can help improve the brand image of the company.
On the other hand, when a company creates a file that requires a recipient's response, color is used to highlight important content, which allows the recipient to understand the intent of the document more quickly.
Finally, color can also be used to highlight marketing messages in billing and direct mail to get the attention of the recipient. If companies can pass on their value proposition through digital color prints, they can reduce customer complaints about services while increasing response rates. Digital color production support
Digital color production requires not only a color printing plant, prepress and color production experts, color version of the group software, color image editing software, print stream conversion solutions, and color printing systems are all in the digital production workflow. Less components.
Color experts can produce high quality color prints. In the design phase, prepress operators adjust the layout of color images and color files based on the characteristics of a digital press. Once the start of the printing, professional operators must ensure that the color is accurate and consistent throughout the production process.
Not every file group solution supports digital color printing. According to the production requirements and the digital color printing machine used. Each device can only present colors in a certain color space and some special colors, such as metallic and light green, which cannot be copied on another digital press. Because of this, users need to use color management tools to convert one color space into another and match the corresponding colors.
When users need to transfer monochrome files to a color press, they must consider the conversion of images or print streams. Many equipment vendors offer basic tools, but users must ensure that their products remain accurate after they pass the production workflow.
Products worthy of attention
Due to the wide variety of digital color devices currently on the market, users must choose the right device according to their needs. Digital press equipment vendors primarily offer inkjet, toner and ink devices that support different color business and color spaces. In addition, the number of prints may be a major factor in determining whether a user chooses a sheetfed press or a web press. At present, the digital color printing equipment commonly used in the market mainly has the following models:
Canon USA has introduced a new production digital color printing device, the imagePRESS C7000VP. It can produce up to 70 pages per minute and is not limited by the weight of the paper. With an output resolution of 1200x1200 dpi, the printer's imagePRESS Server A3100 digital front-end processor is compatible with a wide range of data formats such as PostScript, PDF, FreeForm 2 and PPML, making it ideal for variable data printing. . In addition, imagePRESS C7000VP also supports a variety of finishing options, including punching, bookmaking and saddle stitching.
The new HP Inkjet Web Press is a production inkjet press with a top speed of 2,600 pages per minute, which can produce up to 70 million pages per month. The press can print images up to 30 inches wide at 1200 x 600 dpi. In addition, HP will work with third-party organizations to provide users with options for folding, inserting and finishing.
The HP Indigo 7000 press prints on a variety of coated and uncoated substrates. It supports up to 7 colors and can replace toner or water-based inkjet inks with petroleum-based inks.
The InfoPrint 5000 inkjet digital printer from Puchi Solutions has four different models to meet a variety of complex or simple printing needs. This continuous production printer uses water-based pigment inks that can output up to 1832 pages per minute with a print resolution of 720x360 dpi. It is equipped with an IBM POWER5 controller that supports multiple data formats such as AFP, PostScript and PDF.
The Kodak NexPress S3000 is a toner-based sheetfed color press with a top speed of 100 pages per minute. The press can use the fifth imaging unit and the first four printing units for color printing, but the former is mainly used as a spot color, coating or glazing unit. The press has a transfer roller that allows printing on a variety of paper and composite materials. In addition, its controller can receive static PostScript and PDF data as well as VDX variable data.
The Kodak VersaMark VX5000 Plus is an inkjet web press for monochrome, spot or color printing with a top speed of 500 ft/min and a resolution of 300x600 dpi. The VX5000 Plus uses the latest printing technology to take advantage of multiple ink drops to improve image quality. Its controllers are compatible with a variety of data streams such as IPDS, PostScript, VPS and PPML.
The Konica Bizhub PRO C6501 is a 65-page/minute MFP with a print resolution of 600 dpi and a maximum of 300,000 pages per month. The device uses ultra-fine toner particles to print fine lines and graphics. It not only accepts data streams in multiple formats such as PostScript, PDF, PCL and variable data, but also can be used for online binding, punching and book making. Multiple post-press processing modules are integrated.
The Océ JetStream series printers have a fifth printhead, enabling high-speed production of four-color plus MICR inks with on-demand printing technology. The Océ JetStream printer not only achieves a color printing speed of 2,700 pages per minute at 600 dpi resolution, but also works with Océ DigiDot color inks and other inline finishing options. The press features Océ controllers and can be driven by PRISMA print management solutions.
The Ricoh Pro C900s is a color MFP with a speed of 90 pages per minute and a resolution of 1200x1200 dpi. Its digital front-end processor can receive PostScript and PDF data streams as well as variable data formats such as FreeForm and PPML. In addition, the printer offers users an integrated bookbinding, book making and punching options.
The Xeikon 8000 is a high-speed web press with a four-color printing plus a fifth-color printing or coating unit that prints up to 244 color pages per minute at a resolution of 1200x3600 dpi. The Xeikon X-800 controller is compatible with a variety of data formats such as PostScript, PDF, VDX and PPML. The optional IPDS controller also accepts and processes transaction data. In addition, the press is equipped with a single sheet. Paper stacking unit and rewinding device.
Xerox iGen4 is a sheetfed press that can adjust the production speed according to the product size. It features an automatic density control system and a built-in spectrophotometer to ensure accurate color consistency throughout the production process. Its Xerox FreeFlow print server supports a wide range of data streams such as PostScript, PDF, PCL and TIFF. In addition, Xerox can provide users with a range of inline finishing options through collaboration with third-party organizations, such as Book making machines, bookbinding machines and laminating machines.
Where should we go from here?
Given the variety of digital printers currently on the market, users must carefully consider their needs before choosing a solution.
Since customer communication strategies often consist of many elements, companies must collect digital color printing requirements across the company. In addition to documenting digital printing requirements in the form of documents, companies should ensure that each document does not fade over its own life cycle.
Once the company is ready for digital color printing, it's best to start with high-value documents. Documents that are directly related to corporate profits, such as bills and invoices, should be the first to change from black and white to color, followed by marketing materials including billing advertisements.
In short, whether you use digital color printing, or which digital color printing equipment to choose, you must conduct market research and forecasting from your actual needs to ensure that the equipment you choose can bring long-term profits to the company.