Analysis of the status quo of combined anti-counterfeiting packaging technology
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In the market, most businesses are trying to use a combination of various anti-counterfeiting technologies for product packaging to reduce the possibility of counterfeiting and improve anti-counterfeiting effects. This is also the development trend of anti-counterfeiting packaging in the future - combined anti-counterfeiting packaging technology.
Anti-counterfeiting packaging is a supplement and improvement of the packaging protection function to prevent counterfeiting or stealing of goods during circulation. Anti-counterfeiting packaging should meet the following three basic requirements (1) difficult to copy. The equipment and technology involved in the anti-counterfeiting technology are required to be high in content, complicated in process, and have certain timeliness, so as to prevent the packaging from being copied or reused by the counterfeiters. (2) Easy to identify. The method of identifying the authenticity of the package is simple and quick, and is suitable for the majority of consumers to recognize by means of vision, feel, and the like. (3) The anti-counterfeiting cost is moderate.
Anti-counterfeiting packaging technology refers to the technology of packaging to achieve anti-counterfeiting purposes. Commonly used anti-counterfeiting packaging technologies include packaging structure anti-counterfeiting, ink anti-counterfeiting technology, printing anti-counterfeiting technology, packaging material anti-counterfeiting technology, bar code technology, laser printing and laser lithography technology, laser hologram technology and other anti-counterfeiting technologies.
Anti-counterfeiting of packaging structure - such as the use of exquisite special papers made of special process packaging boxes, difficult to imitate, such as gold foil paper, embossed paper, embossed paper, sandpaper and other anti-counterfeiting packaging materials, containing holographic graphics, micro-printing, One-time anti-counterfeiting sealing logo for fluorescent characters, passwords, etc., easy to pull the wire. There are also disposable packaging, such as destructive bottles in the packaging of plastics, plastic twist caps, aluminum anti-theft caps, labyrinth bottle mouths, cigarettes, liquor and other products.
Ink anti-counterfeiting belongs to material chemical anti-counterfeiting technology
— Use the special chemical phenomena produced by chemical substances under specific conditions such as light, electricity, water, heat and magnetism to determine the authenticity of the product logo or packaging. Anti-counterfeiting ink has the advantages of simple use, low cost, good concealment, bright color, convenient inspection and strong reproducibility. It is widely used in dry product trademarks and packaging printing, such as ultraviolet fluorescent ink, sunlight-exciting color-changing ink, infrared anti-counterfeiting ink, light. Color-changing ink, thermal anti-counterfeiting ink, pressure sensitive anti-counterfeiting ink, optically variable anti-counterfeiting ink, chemical encryption ink.
Printing anti-counterfeiting - is a very important anti-counterfeiting technology, the more complicated the printing process, the more difficult the printing, the better the anti-counterfeiting effect of the printed matter. It is difficult to print high-quality printed matter by a single printing method, but the combination of flat-convex printing and multi-process printing can print high-grade packaging printed matter. For some more demanding and more complex packaging prints, it is also possible to use multi-process printing such as flat, convex, concave and silk. Metallic gloss printing uses aluminum foil-based metal composite paper to print a relatively transparent ink to form a special metallic luster effect on the printed matter. Pearlescent printing is the first step of printing the silver paste on the surface of the printed matter, and then printing the extremely transparent ink. The silver flashing body reflects the pearlescent effect through the ink layer. Pearl gloss printing is performed using inks incorporating mica particles, and the print has a gloss effect similar to pearls and shellfish. Matte printing uses matte ink printing or ordinary ink printing and then composite matting film, which can produce the weak luster characteristics of enamel, and has a safe anti-counterfeiting effect.
Coding anti-counterfeiting - use the printer to spray the code or date of manufacture on the inside of the package, overpack, logo, signage or packaging container. There are two kinds of coding, bright and dark, the visible code is visible to the naked eye, and the code can only be seen under ultraviolet light.
Barcode Anti-Counterfeiting - Barcodes have a variety of digital and textual information, including information on the type, code, specifications, and manufacturer of the product. It has the advantages of fast input and reading speed, accurate and reliable data, and strong confidentiality. Bar code technology with anti-counterfeiting function includes covered invisible bar code, invisible bar code processed by photochemical method, invisible bar code printed by invisible ink, and metal bar code.
Anti-counterfeiting of code telephones - belonging to computer network anti-counterfeiting technology. The code phone anti-counterfeiting logo has one-time use, digital uniqueness and confidentiality. When the consumer purchases the product with the anti-counterfeit packaging of the electric code telephone, open the product packaging or scrape off the cover film on the label, that is, the anti-counterfeit identification of the electric code telephone appears, then dial the system to inquire the telephone, and then input the digital and password according to the voice prompt of the telephone. You can know the true and false of the product. Developed countries such as the United States have widely used electronic code telephone anti-counterfeiting technology in commodity packaging. China has also begun to use electronic code telephone anti-counterfeiting technology for commodity packaging anti-counterfeiting.
Hologram anti-counterfeiting - such as laser holograms, gilding holograms, holograms, and photopolymer holograms applied to anti-counterfeiting labels. The paper holographic anti-counterfeiting label is a green packaging product with many functions such as environmental protection and anti-counterfeiting.
Combined anti-counterfeiting refers to the use of two or more anti-counterfeiting technologies at the same time to achieve the best anti-counterfeiting effect and improve the hard copyability and easy identification of anti-counterfeiting products. For example, RMB 20 yuan new banknotes use eight kinds of anti-counterfeiting technologies such as watermark, security thread, anti-counterfeiting ink and micro-text printing in combination, which effectively improves the anti-counterfeiting performance of banknotes.
Combined anti-counterfeiting can be roughly divided into two categories, one is multi-functional anti-counterfeiting technology, and can develop anti-counterfeiting products. Such as self-test laser holographic anti-counterfeiting mark, revealing the surface composite laser holographic film mark, there is also a graphic mark on the exposed bottom layer, the graphic mark can be printed with anti-counterfeiting ink, which has double anti-counterfeiting effect; the other is combined anti-counterfeiting Packaging refers to the use of multiple anti-counterfeiting technologies in the same commodity packaging to increase the anti-counterfeiting ability of the packaging of the goods, and to minimize the degree of imitation or counterfeiting of the packaging of the goods. The essence of the combined anti-counterfeiting package is based on the commodity packaging material or container, and the anti-counterfeiting effect of the product packaging is effectively realized through an organic combination of the packaging material (including ink), the packaging label, the packaging structure, the packaging printing and other anti-counterfeiting technologies.
(1) Application of combined anti-counterfeiting packaging technology
Nowadays, the combination of anti-counterfeiting packaging technology is widely used in the packaging of famous brand cigarettes, liquor, medicines, etc., and has a good development trend.
Cigarettes - Because tobacco is a special consumer product, smoking is harmful to health, and smoking is unrealistic. In order to limit smoking, many countries adopt a policy of "imposed to levy" and impose heavy taxes on tobacco and its products. An important source of state revenue. At present, combating counterfeit smuggled cigarettes is a very important issue facing the world tobacco industry on a global scale. According to British customs statistics, in 2000 the UK confiscated a record 2 billion smuggled cigarettes. According to Martin and Taylor, a part-time smuggling cigarette consultant in the UK, the smuggling of tobacco products in l998 caused the British tax loss of 170 million pounds, which is equivalent to about 10% of the government's annual tobacco product tariffs and total value-added tax revenue. In 2000, China collected 570,000 counterfeit cigarettes (28.5 billion). In recent years, many governments have stepped up their efforts to solve this thorny problem. The cigarette packaging industry has taken many anti-counterfeiting measures, such as the use of gold wire anti-counterfeiting technology, film anti-counterfeiting technology, special edition anti-counterfeiting printing technology, and stamp duty ticket defense technology. , holographic anti-counterfeiting map and laser cipher machine. Manufacturers of various cigarettes in the market are constantly using a variety of anti-counterfeiting technologies for the packaging of cigarettes, in order to maximize the protection of their products and prevent the emergence of counterfeit products. For example, the series of cigarettes produced by Hongta Group are using combined anti-counterfeiting packaging. Taking Yuxi brand as an example, the small box and the bar box use laser coding technology; the white cardboard used in the small box and the bar box is added with colored fiber in the papermaking process; the cigarette paper is printed with the word "YXCF" Threaded paper, which is produced during the papermaking process; the perforated tipping paper printed with the word "YXCF" is printed with double gold and double diamond symbols; the main body of the outer packaging is patterned with red diamonds. .
Liquor - Alcohol is an indispensable drink for people's daily interactions and their own health. Like cigarettes, wine has a heavier tax. The ratio of tax value to sales price (tax-to-price ratio) is much higher than that of ordinary commodities. The criminals use the characteristics of high tax rate of alcoholic goods and engage in fraud. And the activities of selling fakes. The counterfeiting of famous wines has always been a major problem that has plagued the development of brewing companies. Every company is using anti-counterfeiting packaging technology to ensure that their products are not counterfeited. The anti-counterfeiting packaging of wine is a systematic project. Including wine bottle anti-counterfeiting, trademark label anti-counterfeiting, bottle cap anti-counterfeiting, box anti-counterfeiting, printing anti-counterfeiting, other methods of anti-counterfeiting. For example, Wuliangye Winery has adopted a series of anti-counterfeiting measures since the 1980s. It has experienced hot stamping from plastic covers, disposable metal caps, laser micro-etching and fluorescent invisible coding, and triple security in Italy. In the four stages of the cover, these anti-counterfeiting measures, although achieving certain results, have not finally stopped the counterfeiting of the counterfeiters. In September 1996, Wuliangye Winery cooperated with 3M Co., Ltd. of the United States, and the first domestic agreement to produce “3M retroreflective anti-counterfeit film” was invested in 200 million yuan for the first phase of the project, thus making “Wuliangye” anti-counterfeiting. Technology has entered the latest and highest level in the country. At the same time, the packaging box adopts a combination of gold card board, various printing processes and one-time packaging structure to improve the anti-counterfeiting performance of the product.
Drugs - Drugs are a kind of human life, so the anti-counterfeiting packaging of drugs is even more important. Many drug companies with significant therapeutic effects are trying to protect their drugs from counterfeiting and take anti-counterfeiting measures. The medicines used in the carton packaging currently use anti-counterfeiting methods such as secret anti-counterfeiting, laser holographic identification anti-counterfeiting, bar code anti-counterfeiting, electric code anti-counterfeiting, anti-counterfeiting ink and the like. For example, “Guilong Kechuanning” produced by Shanxi Guilong Pharmaceutical Co., Ltd. uses code phone, barcode technology, and destructive packaging for anti-counterfeiting. The "antiviral particles" produced by Sichuan Everbright Pharmaceutical Co., Ltd. use anti-counterfeiting measures such as ink anti-counterfeiting and bar code marking.
(2) Deficiencies
Some manufacturers of goods do not have anti-counterfeiting packaging for the products, let alone combined anti-counterfeiting packaging. Some of the world's most well-known consumer goods, their brands have been deeply rooted in people's hearts, but these high-quality, high-profile products are often the choice of counterfeiters. Anti-counterfeit packaging is not used in its packaging, and counterfeit products are usually identified by looking at the price and location and the judgment of the consumer.
Although some products use a combination of anti-counterfeiting packaging, and no effective publicity, many consumers do not know this, or let the fake and shoddy have lost the loophole, so it did not achieve the expected results. For example, some products use a combination of anti-counterfeiting and anti-counterfeiting anti-counterfeiting packaging, but consumers do not know that there will be no anti-counterfeiting products on the market. In addition, the anti-counterfeiting technology has not been effectively combined, that is, Hu uses the anti-counterfeit packaging, which not only increases the cost, but also has no anti-counterfeiting effect.
In summary, the combination of anti-counterfeiting packaging technology has been recognized by many enterprises, and has the potential to continue to grow and develop, but there are still some shortcomings, with the continuous development of combined anti-counterfeiting packaging technology, these deficiencies will continue to be improved. With the emergence of various new anti-counterfeiting technologies, the combined anti-counterfeiting packaging technology will be more colorful, and its anti-counterfeiting effect will be better.