I. Introduction
The era we live in is the era of design, and modern design is the terminal industry of cultural, economic, historical, cultural and scientific and technological development. As the basic discipline of modern design, three-dimensional composition is a new form with aesthetic value and vitality created in accordance with the law of formal beauty. The scope of three-dimensional composition is extremely extensive, including clothing, food, housing, transportation and other aspects of human life. It can be said that from screws to large-scale architectural designs, all of them are the products of three-dimensional compositional design.
Visual communication design is the use of visual elements through visual media to express and convey to the audience of design, reflecting the characteristics of the era of design graphic design and rich connotation, its field with the advancement of science and technology, the emergence of new energy and the development and application of product materials and expanding, and intersect with other fields, gradually form a new field of design associated with other visual media and cooperate with each other.
Second, the specific application of three-dimensional composition
(1) Three-dimensional composition in outdoor advertising
With the rapid development of commercial product marketing activities, the types and forms of outdoor advertising have also developed accordingly. The painting form of the flat layout can no longer make full use of the good road section medium, so the form of semi-three-dimensional composition has become the designer's new favorite, which is three-dimensional processing on the flat material, so that the flat material has a three-dimensional sense of vision and touch. This large, relief-like outdoor billboard not only conveys a variety of information, but is also extremely dynamic, novel and beautiful, and has a strong visual effect.
(2) The application of three-dimensional composition in book binding design
Book binding design refers to the overall design of the book, and the cover, title page and illustration design are the three main design elements in it. Book binding is the overall art of combining materials and processes, ideas and art, appearance and content, parts and wholes, etc. into a harmonious and beautiful whole in the process of book production. Today's secretary binding design forms are diverse, from the overall shape, material selection to reading form have undergone unprecedented changes.
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