Also talk about internet printing
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With the convening of the National People's Congress and the National Committee of the Chinese People's Political Consultative Conference in 2015, "Internet +" has become a new term, because the society has entered the third industrial revolution era represented by digital technology. In such an environment, as the basic unit of society: a social person or a corporate legal person, if you can not actively embrace the Internet with the times, it will inevitably greatly reduce your social community, behind the pace of social development, affecting enterprises. Business development; if you intend to integrate but can not correctly understand and grasp the Internet, then it is also possible to go astray; if you can walk in the forefront of Internet development and use the Internet to drive the further development of enterprises, then your company is naturally the leader of the industry. Sheep, they are qualified to take the lead and earn a lot of money. Therefore, the correct attitude should be: study hard, grasp the direction; actively use, not fashionable.
The reason why we should pay attention to the Internet is because we have entered the Internet age. As the translator of "The Big Data Era - The Great Revolution of Life, Work and Thinking" - Zhou Tao, a Chinese big data expert, said in the book's recommendation: "Social networks, e-commerce, mobile communications (already) Human society has brought in a new era of structured and unstructured data information in units of 'PB' (1024 TB). So far, which person, which company can choose not to have a relationship with the Internet?
According to statistics, since 2010, the number of Internet users in China has continued to rise at an average annual rate of 3.35%. As of June 2014, it has reached 632 million, and the Internet penetration rate is 46.9%. In the same period, 83.4% of Internet users use mobile phones to access the Internet. It reached 527 million. It can be seen that without the mobile phone and without the network, we will feel how inconvenient. Similarly, if the company does not have the support of e-commerce, it will inevitably greatly reduce the market influence of the company. It is no wonder that Bill Gates will say with great conviction that "the future world economy will develop, either e-commerce or no business."
What is internet printing?
In Ma Yun’s view, “humanity began to truly enter the Internet information age in 2012”. The emergence and development of the Internet has subverted the tradition, "to push a lot of traditional industries to come back, and do it again with the Internet" (Baidu Li Yanhong). As a result, with Internet finance, Alipay, Yifubao and other payment channels came into being, bringing greater convenience to life and putting pressure on banks; with online shopping or online and offline integration, leaving home, Delivery to the door, to bring convenience to consumers, but also brought a huge impact on the physical store; with Internet booking; with ..., naturally also have Internet printing.
So what should Internet printing contain? From now on, it seems to be still exploring and lacking an authoritative definition.
Internet printing should have a narrow and broad sense:
Looking at the meaning of the text, from a narrow perspective, Internet printing "is a product of the combination of the Internet and the traditional printing industry", "is a necessary tool for printing enterprises in the network era." Its function is "to use the network (mainly the Internet) to provide users with a total solution for the printing process", "covers online printing self-quotes, online orders, online upload files, online design, online communication, online imposition, online order tracking Most of the links in printing, "There are data: three years ago, "Taobao's annual printing business volume is as high as 2.8 billion yuan, plus the bulk of e-commerce printing to achieve a total output value of more than 40 billion. Among them business short version Printing is the main thing.” Also said that “network printing is increasing at a rate of more than 200% per year”. But this definition puts the indispensable logistics in the print supply chain aside.
Broadly speaking, the Internet is a sign that society has entered the digital age. Should Internet printing and printing digitization have similarities? If so, the content of Internet printing should obviously expand a lot. Like Jiangsu Phoenix Media Group, it has opened up the three parties, starting from the above-mentioned use of the Internet to undertake printing business for enterprises, and then expanding to POD full-line digital printing system, digital asset management center, "cloud printing" project, providing publishers with A new solution to create a new publishing model that is different from the past. Like the Yachang Culture Group, the art database is the core resource of the enterprise. Printing is only a concrete means to realize the service for the people's art. It uses the B2C sales network to form a brand-new business model.
In view of the fact that Internet printing is in the process of exploration and development, printing companies actively embrace the Internet and may start from a small place. Step by step, the road will be solid, and then gradually broadened according to market needs, and finally come out with a characteristic of its own enterprise. The new way of development of traditional printing.
Developing Internet printing does not mean that it is a self-built business website.
After several years of development, there are not many websites that use the Internet to carry out printing business activities. If you start from Yachang to create the Artron Art Network, the current Happy Printing, Retouching Network, and Tiger Color Network are all quite active. Tianjin Evergreen Jianhao Cloud Printing, created by Tianjin Changrong and Taiwan's Jianhao, naturally makes the industry look forward to it. It hopes that it can learn from Taiwan's Jianhao's successful experience and develop Internet printing to the extreme. Of course, in the development of Internet printing, there are also many pioneers, such as Long Yingwang, Tushu.com, etc. This is not the wrong direction, perhaps because the timing is not mature, perhaps it is difficult to find funds.
Is developing Internet printing “printing + IT”? If it is the only thing, it is just using the Internet as a tool, and Xiaomi’s family, Lei Jun, said that before he “does excellence (net), (also) that the Internet is A tool, then (I) understand that the Internet is actually a concept. When you understand the Internet as an idea, you can find that everything can be the Internet." Obviously, the Internet as a realm of ideas Higher than just knowing the Internet as a tool, because the tools can be chosen, and if it is behind the "concept", it may bring disaster. To this end, printing must actively embrace the Internet, and the organic integration of printing and the Internet will also greatly enhance the quality of the enterprise.
Is the development of Internet printing to build a business website that belongs to the enterprise? The answer should be "yes" and "no".
Say "yes" because the Internet can bring customers convenience, speed and smoothness. Application network to connect enterprises and clients, strengthen communication and communication between supply and demand sides is the meaning of Internet printing, but like the general manager of Zhejiang dot matrix network, Chi Haifeng said, with the website, "what is the customer? Your website is coming to order? Suddenly adding hundreds of thousands of orders to you, how do you deal with it? How to establish quality standards? How to deal with disputes? These are indeed the most basic and most realistic issues. What's more, "one drum is full of strength, then decay, and exhausted." In the absence of a website but lack of satisfactory service, it is difficult to solve the above-mentioned problems that broke out at the moment, and it is likely to greatly increase the renewed vigor and win the customer again. Difficulty. In fact, a similar question, General Manager Qin Haifeng of Shanghai 51 Authentic Mall also asked: "Building a website, "What means to increase the traffic of your website?" Because there is no traffic, no customer patronage, no order, it means The work has been abandoned. The lessons of the previous car should not be underestimated.
Saying “No” is because the website is the basis of Internet printing, “is a tool to match the business model”, not all. “The essence is the whole business model of IT technology and printing digitalization in business undertaking, internal control, production technology and so on. System application." (Chi Haifeng language), without associated packages, is equally difficult to operate successfully. In addition to the most basic internal operating system, how to make the middlemen who provide him with 80% of his business share profits with him like Taiwan’s Jianhao, and hold a “nothing to suffer from poverty” for China. · Sixteenth of Ji's) The deep-rooted concept of the nation is particularly important for the alliance brothers who are easy to accept "can be shared with the people and cannot be shared with each other" (Historical Records, Yue Wang Goujian family). In the process of reform and opening up, because investors do not The fact that the company eventually turned over the ship is too much. It is never an easy task to deal with this relationship.
I remember that when analyzing the reasons for the closure of Long Ying.com, the comrades who had a painful skin said that they have a long-term cultivation period. It is better to wait for the climate to form and grow together with the highly-recognized websites. The fact is also the same, how many commercial websites in the market can be remembered, and each field can become the first consumer response to the natural jumping out of the website. Those who don't care about the website really don't know how long it will last and then disappear gradually without knowing it, so that millions of investments become drowning, which is cruel, but helpless.
While affirming the work of existing Internet printing websites, it is also necessary to point out the shortcomings. Although all of this is a bit of a last resort due to technical constraints, it is regrettable to stand on the customer's side, that is, to be improved. For example, customers can only choose the standardized design templates and papers provided by the manufacturers, and it is difficult to fully meet the requirements of consumers in terms of opening and color. This also tells us from another angle that even more convenient Internet printing does not mean that the store-type printing companies have completely disappeared, and they still have their own space to play in the printing of unconventional specialty products.
It is very important to make details
Stealing that, in order to do a good job in Internet printing, it is very important to grasp two points: First, make the characteristics of the website; Second, carefully make every detail. The only purpose: to impress customers, willing to be a repeat customer. Lack of clicks, no website; no traffic is ineffective, not only can not get business, but also have to pay expensive expenses for personnel and equipment.
Emphasizing that websites should make their own characteristics is also the principle of following differentiated competition. At present, traditional printing companies have bloody low-price competitions. In the end, it is because of the lack of their own product features. If you can do it without me, you are rough, some products are for me, and why do you have to give up profits? The vicious competition between the peers is not only hurting others but also hurting others. Imagine, as a luxury LV, PRADA, GUCCI, which one is doing low-cost competition? They rely on the characteristics of their products and market influence. Internet printing websites should also do a lot of research on the development of features, from the source development of new products to the potential needs of customers, from the experience service to the customer to provide customers with some unique enjoyment, avoid simple copy, and avoid the follow-up, here It's based on refreshing ideas.
Emphasis is placed on carefully crafting every detail to impress people and to create exclusivity in unintentional comparisons. Ke Yin.com recently invited the author to participate in the experience activities of the two printing professional websites in Guangdong. The impressions on the details are different and the impressions are very different. A website will send an email after receiving the order and completing the order delivery, and the other will be missing; the two websites will require the delivery fee from the customer, one will make it clear, the customer will accept it, and the other will indicate on the order. Free of charge, but after the courier arrived home, the courier was asked to charge, and the result was a complaint, and it was unpleasant to the courier. Although the latter family also has its own strengths, for example, afterwards, there is a special email asking the experiencer to comment on the website (the other one is not), but because of an unpleasantness, the customer has resolutely deleted the professional website from the memory, this is Consumers are voting with their feet. In the absence of supply, it is quite possible that the website is not in a position to deal with the details. Of course, even the website that has done a good job still has the problem of too long delivery time. In the pursuit of immediate effects, if this problem cannot be improved in time, as long as new competitors appear. It may lead to the change of the customer's door.
After all, Internet printing is still a new thing that started shortly. It is still difficult to achieve perfection. This should be understood. Our attitude is to let her grow up healthy in the competition.
Internet printing can give us more recognition than we know. We need to explore and innovate in practice. We are looking forward to the early arrival of the era of Internet printing.