Why offset presses have long been slow to sell
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Offset printing machines cannot be sold. It is a painful experience that equipment manufacturers are experiencing. Regardless of whether it is an international manufacturer or a domestic manufacturer, the collapsed sales are the reality that they have to face.
Why is this? In fact, the answer is in the market, in everyone's past behavior. We used imported sheetfed offset presses as observation points: In 2002, the import value of sheetfed offset press was 340 million U.S. dollars; afterwards, it climbed up to reach 730 million U.S. dollars in 2007; the global financial crisis broke out in 2008, and the import value began to decline. Less than 600 million U.S. dollars by 2009. However, due to various factors in 2010, imports rose sharply. It increased to 970 million U.S. dollars, and the annual growth rate exceeded 60%. In the following year, it exceeded the 1 billion U.S. dollar mark and reached a historical high. However, the arrogance of imports also came to an abrupt end in 2011. Since then, it has entered a continuous fall range. In 2015, imports were 560 million U.S. dollars, which was only 55% of the high year 2011.
Sheet-fed offset presses are the main types of printing links. Since the domestic market share of imported machines exceeds 90% year-round, the market observation of imported sheetfed offset presses can serve as an important perspective for understanding the growth of printing capacity. The above data has indicated that the multi-year increase in printing capacity, especially the rapid amplification of this wave from 2010 to 2011, has far exceeded the market's demand level and exacerbated the imbalance between supply and demand. In 2013, the government proposed that China's economy entered the “three-phase superposition” period, namely, “growth shift period, structural adjustment pain period, and pre-stimulus policy digestion period”, which is also an accurate description of the printing industry.
The problems that arise in the madness need to be solved by slowing down and jogging. At the current stage of toughening production capacity, what kind of investment and development period the printing industry has entered is a matter that we are more concerned about. However, according to statistical data, in 2014, the total industrial output value of the printing industry grew by 5.3%, and the total asset growth rate was 10.7%. In 2015, the total output value growth rate was 3.6%, and the total asset growth rate was 5.1%. The rate is still higher than the sales growth rate. Does it cause new excess capacity and market competition to deteriorate?
In fact, this set of data may precisely reflect the development characteristics of the printing industry during the transition period.
First, the investment structure of equipment is changing. From light and electricity to digital and network, from printing to printing, changes in investment equipment, advancement of machine generation, still show the determination of printing companies to embrace new technologies and improve the overall quality, which is the initiative of the contingent.
Second, the industrial organization structure is changing. Observing the top 100 data, there have been cases where the asset growth rate is higher than the sales growth rate in the past two years, and the enterprises with a substantial increase in total assets are mostly enterprises with integration and merger and acquisition actions. The vertical merger and reorganization of large-scale enterprises not only reserve strategic development resources for themselves, but also objectively play a role in digesting excess production capacity.
Of course, in the digesting period of supply and demand imbalance, it is necessary to establish more realistic business investment and development strategies that require more operational wisdom, and keeping watch over the inertia of existing investments is also a must for managers. After all, capacity reduction is a long and arduous process. The adjustment of stocks and the optimization of increments need to be balanced at the same time.
Finally, share with you the upcoming research series “India and India Big Data” published by the Corinth Media Database on the use of equipment in 2016: Hundreds of companies surveyed, compared with 38% in the same period of last year The utilization rate of enterprise equipment was basically the same, 21% had an increase, 37% had a declining trend, and 4% of the companies did not respond. Contrast between ups and downs, the overall trend of these enterprises is that the utilization rate of equipment has declined, while the proportion of enterprises with “declining trends” accounts for 37%.
It seems that the hands of the market are using sharp techniques to promote the production process. Near the end of the year, the price of paper and materials, the pressure of environmental protection, the rising cost of factors, and the worsening of the living environment of enterprises have made this round of capacity integration actions more violent.